WORLD PRESS TRENDS - World Association of Newspapers

HUNGARY
HUNGARY
POPULATION
Population by age and sex
All individuals Male Female
000 % 000 % 000 %
0-14 1,744 17 893 19 851 16
15-29 2,292 23 1,172 24 1,120 21
30-39 1,270 13 639 13 630 12
40-59 2,808 28 1,348 28 1,460 28
60-69 968 10 420 9 548 10
70+ 980 10 344 7 636 12
Total 10,062 100 4,817 100 5,245 100
Source: Szonda Ipsos
Housewives (co-habiting persons)
Housewives
000 %
under 25 227 5
25-34 801 18
35-44 769 18
45-54 876 20
55-64 646 15
over 65 1,041 24
Total 4,360 100
Source: Szonda Ipsos
Population by class and sex
All adults Male Female
000 % 000 % 000 %
AB 1,236 16 618 17 618 15
C1 488 6 231 6 257 6
C2 1,400 18 604 17 796 20
DE 4,526 59 2,130 59 2,396 59
Total 7,650 100 3,583 100 4,067 100
Source: Szonda Ipsos
A= Upper middle class
B= Middle class
C1= Lower middle class
C2= Skilled working class
D= Unskilled working class
E= Subsistence
Age structure of readership
% of % daily reach
Age readership within age group
16-24 16.4 27.7
25-34 20.8 33.7
35-44 17.7 32.9
45-54 20.3 34.8
55-64 12.4 31.1
65+ 12.6 19.7
Source: Szonda Ipsos
Households
Adults
Household type 000 %
1 person 1,365 16
2 people 2,288 27
3 people 1,861 22
4 people 1,770 21
5 or more people 1,079 13
8,363
without children 5,243 63
with children 3,122 37
with children aged 0-3 565 7
with children aged 4-9 814 10
with children aged 10-15 1,743 21
with children aged 16-17 1,242 15
Total 8,365 100
Source: Szonda Ipsos
Newspaper reach (%)
Daily
All adults 30.1
Men 35.3
Women 25.6
MHS 27.7
Source: Szonda Ipsos
MHS: Main Household Shopper
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 40 39 40 39 38 -5.00 -2.56
National dailies 15 14 15 13 14 -6.67 7.69
Regional dailies 23 23 23 24 23 0.00 -4.17
Local dailies 2 2 2 2 1 -50.00 -50.00
Non-dailies 1 - - - - - -
Sundays 2 2 2 2 3 50.00 50.00
Free papers 1 1 1 1 1 0.00 0.00
Circulation (000)
Total dailies 1,700 1,659 1,625 1,665 1,595 -2.06 -4.20
National dailies 817 793 772 784 765 -4.04 -2.42
Regional dailies 843 826 815 841 808 -0.24 -3.92
Local dailies 40 40 38 40 22 0.00 -45.00
Non-dailies 25 - - - - - -
Sundays 187 190 184 185 365 -1.07 97.30
Free papers 160 190 210 270 322 68.75 19.26
Total annual sales (millions of copies)
Dailies 518 514 488 515 474 -0.68 -7.87
Sundays 10 10 9 9 18 - 91.49
Free papers - 24 24 26 69 - 163.36
Source: Szonda Ipsos
Titles
Number of daily titles and circulation
Titles
Circulation
41
40
40
39
39
38
38
37
1998 1999 2000 2001 2002
1,720
1,700
1,680
1,660
1,640
1,620
1,600
1,580
1,560
1,540
Circulation (000s)
134
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003