WORLD PRESS TRENDS - World Association of Newspapers

HONG KONG
Top ten advertising categories (2001)
Advertising sector Expenditure HK$ (000)
Residential property 759,357
Miscellaneous 672,664
Overseas travel 658,246
Media 498,973
Supermarkets 414,891
Financial announcements 409,468
Property (mainland China) 377,791
Education/schools 340,104
Banking/finance 327,169
Credit cards 323,416
Source: AC Nielsen
Top ten advertisers (2001)
Advertiser Expenditure HK$ (000)
Park ’n’ Shop 215,990
Wellcome Supermarket 153,496
PCCW 138,231
Hong Tai Travel 135,712
Oriental Daily News 92,076
HSBC 91,872
Ananda Travel 79,607
Hang Seng Bank 68,115
BEA 63,280
Watson’s Super Store 59,279
Source: AC Nielsen
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(HK$ millions, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 4,376 5,048 6,717 6,817 8,607 10,177 10,264 10,675 11,315 11,881 11,881
Magazines 1,796 2,022 2,420 2,160 2,755 3,679 4,036 4,238 4,238 4,450 4,539
Television 7,433 8,437 9,563 10,515 11,101 11,608 13,291
Radio 978 917 1,089 1,024 915 1,010 821
Cinema 47 44 85 77 23 12 56
Outdoor 484 516 525 514 659 1,019 1,135
Internet 0 0 0 0 0 111 111
Total 15,114 16,984 20,399 21,107 24,060 27,616 29,714 30,609 31,854 32,020 32,101
Source: 1995-2001 AC Nielsen, 2002-2005 ZenithOptimedia
Notes: Includes agency commission, before discounts, excludes production costs and classified
Main economic indicators 1994-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 7.80 HK$ at 2001 rate
Gross Domestic Product (HK$ billion)
at current prices 1,096 1,211 1,345 1,280 1,246 1,288 1,279
% change 8.3 10.5 11.1 -4.8 -2.7 3.4 -0.7
at 2001 prices 1,153 1,198 1,258 1,164 1,180 1,268 1,279
% change -0.7 3.9 4.9 -7.5 1.4 7.4 0.9
Gross Domestic Product per capita (HK$ 000)
at current prices 177.9 188.0 201.0 195.7 188.5 193.1 190.3
at 2001 prices 187.2 186.1 188.0 178.0 178.5 190.0 190.3
Population
Millions 6.2 6.4 6.7 6.5 6.6 6.7 6.7
Consumer Price Index
2001=100 95.1 101.0 106.9 110.0 105.6 101.6 100.0
%change 9.1 6.3 5.8 2.8 -4.0 -3.8 -1.6
Ad.spend as a % of GDP
1.38 1.40 1.52 1.65 1.93 2.14 2.32
Advertising Expenditure Growth (%)
at current prices 6.6 12.4 20.1 3.5 14.0 14.8 7.6
at 2001 prices -2.2 5.7 13.5 0.6 18.7 19.3 9.3
Source: IFS, ZenithOptimedia
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
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