WORLD PRESS TRENDS - World Association of Newspapers

HONG KONG
HONG KONG
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % (000s)
0-14 1,099 16 568 17 531 15 2,131
15-24 898 13 450 14 448 13
25-34 1,106 16 495 15 611 18
35-44 1,367 20 645 20 722 21
45-54 1,009 15 510 15 499 14
55-64 514 8 274 8 240 7
65+ 768 11 355 11 413 12
Total 6,761 100 3,297 100 3,464 100
Source: HKSAR
Age structure of readership (2000)
% of % reach within
Age readership age group
15-24 14.7 77.9
25-34 18.5 79.8
35-44 24.6 86.0
45-54 17.2 86.0
55-59 5.6 84.1
Source: AC Nielsen
NUMBER OF TITLES AND CIRCULATION
Newspaper reach 2000 (%)
Daily
All adults 80.4
Men 84.0
Women 77.0
Working population by social class and sex
Adults Male Female
000 % 000 % 000 %
A 233 7 181 9 52 4
B 180 6 131 7 49 4
C 1,144 35 568 29 576 46
D 466 14 267 13 199 16
E 1,220 38 844 42 376 30
Total 3,243 100 1,991 100 1,252 100
Source: AC Nielsen
A = managerial, administrators
B = professionals
C = associate professionals, clerks
D = service workers, shop sales assistants
E = craft and related workers, plant and machine operators,
elementary occupations, skilled agriculture and fishery
Change (%)
1997 1998 1999 2000 2001 97/2000 99/2000
Number of titles
Dailies 51 43 48 - - - -
Circulation (000)
Total dailies 1,617 1,583 1,528 1,481 - -8.41 -3.08
National dailies 905 883 871 854 - -5.64 -1.95
Regional dailies 295 316 318 298 - 1.02 -6.29
Local dailies 417 384 339 329 - -21.10 -2.95
Non-dailies 60 60 63 66 - 10.00 4.76
Free papers 7,500 8,142 8,142 8,142 - 8.56 0.00
Total annual sales (millions of copies)
Dailies 574 570 477 530 - -7.67 11.11
Non-dailies 3 3 3 3 - 0.00 0.00
Free papers 390 423 423 423 - 8.46 0.00
Titles
55
50
45
40
35
30
25
Number of daily titles and circulation
Titles
Circulation
1997 1998 1999 2000
1,650
1,600
1,550
1,500
1,450
1,400
Circulation (000s)
MORE FACTS
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (HK$ million)
Dailies & non-dailies 6,817 8,607 10,177 10,264 - 50.56 0.85
Dailies & non-dailies § 6,198 8,150 10,015 10,264 - 65.59 2.48
Source: AC Nielsen
§ at constant 2001 prices
Top ten dailies (2001)
Circulation Readership Full page rate (HK$)
Title (000) (000) Mono Colour
Apple Daily 600 1,774 139,720 246,400
Oriental Daily 356 1,350 115,000 185,000
The Sun 302 - 56,100 108,000
Ming Pao Daily 200 497 60,000 106,000
Sing Pao Daily 186 - 51,000 117,000
Sing Tao Daily 120 108 59,800 145,550
HK Daily 104 283 83,538 180,306
HK Economic Times 100 239 60,000 129,000
HK Economic Journal 100 104 60,000 100,000
Wen Wei Pao 83 190 60,000 105,000
Source: Circulation - HKABC, readership - AC Nielsen
12,000
10,000
8,000
6,000
4,000
2,000
0
Dailies: Advertising revenues at current and constant 2001
prices (HK$ million)
1998 1999 2000 2001
Current
Constant
132
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003