WORLD PRESS TRENDS - World Association of Newspapers

GREECE
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 27 28 28 28 26
Home deliveries 35 35 35 35 35
Postal deliveries 17 17 17 17 17
Average distribution cost per copy
Subscription Euro 0.22 0.24 0.25 0.28 0.35
Single copy Euro 0.17 0.20 0.20 0.23 0.28
Newsprint costs (average per ton)
Euro 607 585 - 779 620
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 10 12 13 13 15
Non-dailies 5 6 7 7 8
Cover prices
Euro
Single copy 0.50-1.00
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers
Regional TV - Not allowed Allowed Allowed
Licensees
National TV Not allowed - Allowed Allowed
Licensees
Regional
Newspaper Allowed Not allowed - Allowed
Owners
National
Newspaper Not allowed Not allowed Allowed -
Owners
Satellite TV Not allowed Not allowed Allowed Allowed
Broadcasters
Foreign up to 25% up to 25% Allowed Allowed
Investors
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.12 Euro at 2001 rate
Gross Domestic Product Euro billion)
at current prices 80 88 97 105 113 122 130
% change 13.6 9.9 10.3 8.7 6.9 7.9 7.3
at 2001 prices 105 106 111 115 120 126 130
% change 7.8 1.6 4.6 3.8 4.1 4.6 3.8
Gross Domestic Product per capita (Euro 000)
at current prices 7.6 8.4 9.2 10.0 10.6 12.1 13.0
at 2001 prices 10.0 10.1 10.6 11.0 11.3 12.6 13.0
Population
Millions 10.5 10.5 10.5 10.5 10.6 10.0 10.0
Consumer Price Index
2001=100 76.4 82.7 87.2 91.4 93.8 96.7 100.0
% change 8.9 8.2 5.5 4.8 2.7 3.1 3.4
Ad.spend as a % of GDP
1.58 1.02 1.09 1.16 1.32 1.50 1.44
Advertising Expenditure Growth (%)
at current prices 42.4 -29.2 17.6 15.5 22.2 22.6 2.8
at 2001 prices 30.7 -34.6 11.5 10.2 19.0 18.9 -0.5
Source: IFS, ZenithOptimedia
Advertising expenditure
(Euro million, in current prices)
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 94.9 123.2 125.0 159.6 197.1 256.1 332.5 283.9 289.5 297.5 322.2 333.3
Magazines 134.8 168.4 191.0 273.8 326.7 380.8 490.3 556.6 605.0 653.9 754.4 794.7
Television 558.1 836.6 446.0 466.2 511.8 613.1 676.4 669.2
Radio 52.9 69.5 65.8 65.8 55.8 69.0 71.3 72.6
Cinema 2.1 2.4 3.6 4.8 5.6 7.0 12.5 12.9
Outdoor 46.7 66.6 64.8 83.9 120.3 161.4 240.2 277.7
Internet - - - - - - - 2.0
Total 889.5 1,266.5 896.2 1,054.1 1,217.3 1,487.4 1,823.2 1,874.9 2,045.3 2,167.6 2,362.4 2,401.6
Source: 1994-2001 Media Services, 2002-2005 ZenithOptimedia
Notes: Includes agency commission (15%), excludes production costs and classified advertising, before discounts, TV’s
1996 fall was the result of changed measurement. Cinema is a ZenithOptimedia estimate for 1998.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003