WORLD PRESS TRENDS - World Association of Newspapers

GREECE
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Euro million)
Dailies 96.5 137.2 141.1 116.9 118.0 22.31 0.92
Dailies § 105.6 146.2 145.9 116.9 113.8 7.75 -2.68
Non-dailies 26.7 35.8 48.1 35.4 31.5 17.97 -10.92
Sundays 73.9 110.1 113.3 103.8 122.8 66.20 18.34
Sales revenues (Euro million)
Dailies 108.9 119.8 130.6 126.7 184.8 69.68 45.80
Dailies § 119.2 127.7 135.0 126.7 178.2 49.49 40.60
Non-dailies 18.3 - 22.5 19.2 17.1 -6.64 -11.30
Sundays 29.5 - 39.0 49.2 56.5 91.34 14.84
Volume of advertising sold (pages & page equivalents)
Total * 31,350 80,190 85,050 72,650 35,000 11.64 -51.82
In colour - - - - 22,400 - -
§ at constant 2001 prices *includes non-dailies and Sundays from 1999
Ad revenues include inserts, production costs and agency commission.
Discounts range from 15-25%
Type of newspaper sales (%)
Single Home
copy deliveries
1998 95 5
1999 95 5
2000 95 5
2001 95 5
2002 98 2
200
180
160
140
120
100
80
60
40
20
0
Dailies: Advertising and sales revenues at current and
constant 2001 prices
(Euro million)
1998 1999 2000 2001 2002
Current
Current
Sales revenues
Advertising revenues
Constant
Constant
Type of newspaper sales in 2002 (%)
Home
deliveries
2%
Single
copy
98%
Top ten advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by total circulation) Advertiser Expenditure Euro (000)
Entertainment 14.0 Lamprakis Press O.P.A.P 7,566
Public sector 10.6 C.K. Tegopoulos Alpha Group 4,291
Finance 8.0 Pegasus Publishing & Printing E.R.T. 4,270
Publishing 6.3 Press Foundation Pireus Bank 3,152
Auto 6.0 Kathimerini Eteria Stichimaton 2,646
Services 5.9 Press Foundation Altec 2,644
Travel agencies 5.5 Point Publications EFG Eurobank 2,538
Office equipment 5.0 Daily Press Vodafone 2,450
Mobile phones 4.6 Th. M. Nikolaidis Star Channel 2,433
Education 3.8 Apogevmatini Publications Ford Motor 2,314
Source: Media Services Source: Media Services Source: Media Services
Top ten dailies (2002)
Circulation
Cover price
Title Publisher (000) Euro US$ Format
Ta Nea Mr. Leon. Karapanagiotis 83 1.00 0.89 Tabloid
Eleftherotypia Mr. Th. Tegopoulos 79 1.00 0.89 Tabloid
Ethnos Mr. G. Bobolas 51 1.00 0.89 Tabloid
To Vima Mr. Stavros Psycharis 49 1.00 0.89 Tabloid
Kathimerini Mr.Th. Alafouzos 42 1.00 0.89 Broadsheet
Eleftheros Typos Idrima Typoy 40 1.00 0.89 Tabloid
Sportime Mrs. Frini Ontoti 35 1.00 0.89 Tabloid
Espresso Mr. Giannis Lavdas 25 1.00 0.89 Tabloid
To Fos Ton Spor Mr. Theod. Nikolaidis 25 1.00 0.89 Broadsheet
Apogevmatini Mr. G. Hatzikostantinou 22 1.00 0.89 Tabloid
Source: Bari (Focus) Report
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 129