WORLD PRESS TRENDS - World Association of Newspapers

GREECE
GREECE
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 1,765 17 909 17 856 16 3,282
16-24 1,336 13 686 13 650 12
25-34 1,609 15 816 16 793 15
35-44 1,491 14 743 14 748 14
45-54 1,339 13 668 13 671 13
55-64 1,204 11 582 11 622 12
65+ 1,814 17 808 16 1,006 19
Total 10,558 100 5,212 100 5,346 100
Source: Focus
Population by social class and sex
All adults Male Female Housewives
000 % 000 % 000 % 000 %
Upper 1,415 17 757 19 658 16 494 16
Middle 3,958 48 1,950 49 2,008 48 1,481 47
Lower 2,860 35 1,308 33 1,552 37 1,150 37
Total 8,233 100 4,015 100 4,218 100 0 3,125 100
Source: Focus
Age structure of readership
% of
Age
readership
13-17 7.1
18-24 14.6
25-34 21.8
35-44 22.0
45-54 17.2
55-70 17.3
Housewives (co-habiting persons)
Housewives
000
under 25 230
25-34 828
35-44 847
45-54 575
55+ 645
Total 3,125
Households
Households
Occupancy 000
1 person 240
2 people 640
3 people 730
4 people 1,120
5 or more people 552
without children 1,930
with children 1,352
with oldest child aged 0-3 436
with oldest child aged 4-9 388
with oldest child aged 10-15 528
Total 3,282
Source: Focus
Newspaper reach (%)
Daily Weekly Monthly
All adults 18.2 39.2 52.5
Men 22.0 43.2 63.1
Women 16.4 35.1 43.8
MHS 15.9 35.2 44.0
Source: Bari (Focus)
MHS = Main Household Shopper
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Dailies 28 29 32 32 32 14.29 0.00
Non-dailies 18 17 14 15 17 -5.56 13.33
Sundays 18 20 20 22 21 16.67 -4.55
Circulation (000)
Dailies 672 676 681 671 628 -6.55 -6.41
Non-dailies 464 - 441 376 377 -18.75 0.27
Sundays 934 - 848 881 870 -6.85 -1.25
Total annual sales (millions of copies)
Dailies 189 191 192 194 187 -1.34 -3.49
Non-dailies 28 - 27 23 21 -25.41 -9.00
Sundays 46 - 43 45 45 -3.52 -0.62
Financial papers not included
Titles
33
31
29
27
25
23
21
19
17
15
Number of daily titles and circulation
Titles Circulation
1998 1999 2000 2001 2002
690
680
670
660
650
640
630
620
610
600
Circulation (000s)
MORE FACTS
Contribution of display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 91.5 91 90 90 88
Inserts 8.5 9 10 10 12
Daily newspaper colour capability & formats
Number of: 2001 2002
4-colour newspapers 30 30
Broadsheets 7 6
Tabloids 25 26
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003