WORLD PRESS TRENDS - World Association of Newspapers

GERMANY
Top ten publishing companies (2002)
(ranked by total circulation)
Axel Springer Verlag
Verlagsgruppe WAZ
Verlagsgruppe Stuttgarter Zeitung/Die Rheinpfalz/Südwestpresse
Verlag M. DuMont Schauberg
Verlasgruppe Münchener Zeitungsverlag/Zeitungsverlag tz München/
Westfälischer Anzeiger/Dirk Ippen
Georg von Holtzbrinck & Co.
Verlag Frankfurter Allgemeine Zeitung
Gruner + Jahr AG & Co.
Verlagsgruppe Süddeutscher Verlag
Verlagsgruppe Madsack
Source: Media Perspektiven 2002
Top ten advertisers (2000)
Advertiser Expenditure (Euro 000)
Media Markt & Saturn 135,154
Lidl & Schwarz 112,417
Albrecht 94,340
Vodafone Airtouch 60,079
Deutsche Telekom 55,392
Tengelmann 53,738
C+A Mode 51,898
E-Plus Mobilfunk 50,890
Dt. Spark. u. Giroverband 50,770
Rewe 49,078
Source: Nielsen S+P
Top ten advertising categories (2000)
Sector Expenditure (Euro 000)
Retail 829,226
Mass media 488,197
Telecommunications 422,194
Auto 413,076
Banking 237,485
Publishing 194,943
Travel & tourism 161,147
Finance 155,221
Corporate 130,628
Charity organisations 65,680
Source: Nielsen S+P
Cover prices
Euro
Single copy 0.35-1.40
Subscription * 8.10-35.00
* per month
Online readership page impressions in December (000)
Newspaper 1998 1999 2000 2001 2002
Bild (Bild Online) 6,048 14,006 39,251 71,900 209,200
Süddeutsche Zeitung (sueddeutsche.de) 2,746 6,972 12,259 12,000 19,900
Die Welt Online 2,448 - 9,773 8,900 19,400
Rheinische Post (RP-Online) 2,617 7,047 10,202 11,800 15,500
Berliner Zeitung (BerlinOnline) 4,295 11,220 11,671 7,300 10,800
Source: IVW
The above figures are independently audited
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 142 179 249 256 259
Non-dailies 3 4 - - -
Media consumption (minutes per day)
1999 2000 2001
Newspapers 24 25 24
Magazines 15 15 15
Radio 143 158 169
Television 146 154 153
Internet 9 17 30
Source: Time-Budget 2001/Sevenone Media/Forsa
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV Max. 30% market share Max. 30% market share
Licensees in TV (either gerrnan in TV (either gerrnan Allowed Allowed Allowed
or foreign)
or foreign)
National TV Max. 30% market share Max. 30% market share
Licensees in TV (either gerrnan in TV (either gerrnan Allowed Allowed Allowed
or foreign)
or foreign)
Regional Up to 25% or 35%
Newspaper Allowed Allowed Allowed Allowed ordinary capital
Owners
National Up to 25% or 35%
Newspaper Allowed Allowed Allowed Allowed ordinary capital
Owners
Satellite TV Max. 30% market share Max. 30% market share
Broadcasters in TV (either gerrnan in TV (either gerrnan Allowed Allowed Allowed
or foreign)
or foreign)
Local Radio Up to 25% or 35% Up to 25% or 35%
Licensees Allowed Allowed ordinary capital ordinary capital Allowed
National Radio Up to 25% or 35% Up to 25% or 35%
Licensees Allowed Allowed ordinary capital ordinary capital Allowed
Foreign No difference between No difference between No difference between No difference between No difference between
Investors German or foreign German or foreign German or foreign German or foreign German or foreign
investors investors investors investors investors
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