WORLD PRESS TRENDS - World Association of Newspapers

GERMANY
POPULATION
Population
All individuals Male Female Households
000 % 000 000 000
Children 12,619 15 - - 38,456
15-25 9,395 11 - -
25-45 25,025 30 - -
45-65 21,336 26 - -
65+ 14,066 17 - -
Total 82,441 100 40,275 42,166
Source: Statistisches Bundesamt 2001
Newspaper reach (%)
Daily
All adults 77.3
Men 79.9
Women 75.8
Households
Households
Occupancy 000 %
1 person 14,056 37
2 people 12,904 34
3 people 5,502 14
4 people 4,346 11
5 or more people 1,647 4
Total 38,455 100
Source: Statistisches Bundesamt 2000
Population by social class and sex
All adults Male Female
000 % 000 % 000 %
1 (high) 6,480 10 4,000 13 2,480 7
2 8,030 13 3,900 13 4,130 12
3 10,300 16 4,550 15 5,750 17
4 15,180 24 6,910 23 8,270 25
5 10,190 16 4,960 16 5,230 16
6 7,210 11 3,370 11 3,840 11
7 (low) 6,840 11 2,980 10 3,860 12
Total 64,230 100 30,670 100 33,560 100
Source: AWA 2001
Age structure of readership
% of % Reach within
Age readership the age group
14-29 20.0 44.6
30-39 18.5 55.9
40-49 17.0 63.3
50-59 14.9 67.9
60-69 - 70.9
60+ 29.6 -
70+ - 69.4
Source: MA 2002 Tageszeitungen
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 391 387 382 381 374 -4.35 -1.84
National dailies 9 9 9 10 10 11.11 0.00
Regional & local dailies 382 378 373 371 364 -4.71 -1.89
Total non-dailies 27 24 25 24 23 -14.81 -4.17
National non-dailies 10 10 9 9 8 -20.00 -11.11
Regional & local non-dailies 17 14 16 15 15 -11.76 0.00
Sundays 7 7 7 7 7 0.00 0.00
Free papers * 1,331 1,311 1,311 1,336 1,312 -1.43 -1.80
Circulation (000)
Total dailies 25,016 24,565 23,946 23,838 23,240 -7.10 -2.51
National dailies 1,619 1,644 1,653 1,732 1,691 4.45 -2.37
Regional & local dailies* 23,397 22,921 22,293 22,106 21,549 -7.90 -2.52
Total non-dailies 2,152 2,028 2,021 1,913 1,913 -11.11 0.00
National non-dailies 1,278 1,159 - - - - -
Regional & local non-dailies 874 869 - - - - -
Sundays 4,512 4,475 4,485 4,481 4,485 -0.60 0.09
Free papers * 88,189 88,540 88,540 90,753 88,900 0.81 -2.04
Total annual sales (millions of copies) ** **
Dailies 7,736 7,591 7,399 7,366 - -4.78 -0.45
Non-dailies 107 101 101 96 - -10.28 -4.95
Sundays 231 228 229 229 - -0.87 0.00
Free papers * 4,600 4,516 4,516 4,628 - 0.61 2.48
* A free newspaper is a paper, which finances itself exclusively by advertisement.
The paper is distributed free of charge for the reader. For this reason the main emphasis
for the publisher of a free newspaper is situated not on editorial contents, but in the
procurements of adverts.
** Change (%) 98/2001 and 2000/01 respectively
For more information please see table on the next page
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 123