WORLD PRESS TRENDS - World Association of Newspapers

FRANCE
Top ten dailies (2002)
Title Publisher Circulation
Ouest France Ouest France 785,113
Le Monde Le Monde 416,774
Le Parisien Groupe Amaury 366,814
Le Figaro Socpresse 364,721
L’Equipe Groupe Amaury 334,790
Sud Ouest Sud Ouest 329,271
La Voix du Nord La Voix du Nord 317,616
Le Progrès + La Tribune/Le Progrès Le Progrès 263,246
Le Dauphiné Libéré Le Dauphiné Libéré 260,582
La Nouvelle République du Centre Ouest La Nouvelle République du Centre Ouest 243,606
Source: OJD
Top ten advertising categories (2002) Top newspapers (2001) Top ten advertisers (2002)
Advertising sector % of display ad revenue Newspapers (ranked by ad revenue) Advertiser Newspaper expenditure Euro (000)
Distribution 19.8 Le Figaro Lidl 50,993
Transport 14.1 Le Monde Renault 44,637
Services 12.1 Les Echos France Telecom (inc. Orange) 38,947
News & information 10.6 Libération Carrefour 36,712
Financial 7.9 La Tribune Citroen 35,857
Culture & leisure 7.4 Le Parisien Peugeot 33,643
Travel 4.8 L'Equipe E. Leclerc 27,623
Telecommunications 4.2 Source: Secodip CEP 24,850
Clothes & accessories 3.7 Credit Agricole 21,682
Property 2.8 Ford 20,447
Source: Secodip
Source: Secodip
Employment & salary (regional press)
1997 1998 1999 2000 2001
Total no. of Journalists 4,100 4,296 4,874 - 5,444
Total no. of Employees* 12,013 15,234 - - 18,819
Total salary costs^
Euro (Mill) 589 550 595 - -
Source: Bdd sociale
^Salary costs are gross, excluding expenses
*Employees includes all full-time workers except journalists
Media consumption (minutes per day)
2001 2002
National newspapers 32.0 31.5
Regional and local newspapers 24.2 24.1
Source: EUROPQN
Regional newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 32 33 - 61 61
Broadsheets 26 24 - 42 35
Tabloids 3 5 - 11 18
Other 3 4 - 8 8
Cover prices
National press
Euro
Single copy 0.65-1.20
Regional press
Euro
Single copy 0.73-0.85
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 21 - 30 39 40
Non-dailies 14 - - - -
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Euro million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1,890 1,936 1,176 1,385 1,627 1,807 1,656 1,583 1,567 1,599 1,630
Magazines 1,753 1,814 2,702 2,861 3,064 3,297 3,243 3,125 3,156 3,245 3,342
Television 2,111 2,199 2,315 2,473 2,684 3,046 2,866
Radio 579 564 543 575 645 715 655
Cinema 46 46 47 52 68 81 72
Outdoor 899 915 967 1,026 1,089 1,173 1,128
Internet 0 0 5 17 79 213 213
Total 7,279 7,474 7,755 8,390 9,256 10,333 9,834 9,600 9,726 9,997 10,296
Source: 1994-2001 IREP, 2002-2005 ZenithOptimedia
Notes: Includes 15% agency commission and classified advertising, excludes production costs and taxes. Newspapers include
national, regional and free titles, TV includes cable & satellite from 1997. After discounts.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003