WORLD PRESS TRENDS - World Association of Newspapers

FINLAND
Top dailies (2002)
Circulation Readership Cover Price Full page rate (Euro)
Title Publisher (000) (000) Euro US$ Format Mono Colour
Helsingin Sanomat Sanoma Osakeyhtiö 441 1,120 199 * 178 * Broadsheet 15,530 20,940
Ilta-Sanomat Sanoma Osakeyhtiö 205 881 1.00 † 0.89 † Tabloid 4,880 6,100
Aamulehti Alpress Oy 136 324 195 * 175 * Broadsheet 10,500 10,500
Iltalehti Alpress Oy 126 736 1.00 † 0.89 † Tabloid 4,172 5,356
Turun Sanomat TS-Yhtymä Oy 113 281 192 * 172 * Broadsheet 12,642 16,716
Maaseudun Tulevaisuus Maataloustuottajain Palvelu Oy 87 304 105 * 94 * Broadsheet 11,024 14,976
Kauppalehti Alpress Oy 85 289 209 * 187 * Tabloid 14,900 14,900
Kaleva Kaleva Kustannus Oy 83 217 191 * 171 * Broadsheet 11,618 13,102
Keskisuomalainen Keskisuomalainen Oyj 77 193 190 * 170 * Broadsheet 8,486 11,302
Savon Sanomat Savon Mediat Oy 66 180 188 * 168 * Broadsheet 8,119 10,241
* One year subscription price † Single copy price
Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by total circulation) Advertiser
Retail 47 Sanoma Osakeyhtiö Sonera
Motor vehicles 12 Alpress Oy Nokia
Travel 6 Savon Mediat Oy Radiolinja
Telecommunications 5 TS-Yhtymä Oy Volvo
Education 3 Ilkka Yhtymä Oyj DNA Finland
Furniture 2 Keskisuomalainen Oyj Aro-yhtymä
Banks 2 Pohjois-Karjalan Kirjapaino Oy Toyota
Groceries 2 Hufvudstadsbladet Ab Veho
Office equipment 2 Länsi-Savo Oy Sanoma Magazines
Media 2 Keski-Uusimaa Oy VW
Source: Media Advertising 2002,
Source: Suomen Gallup-Mainostieto Oy
Suomen Gallup-Mainostieto Oy
Employment & salary
1998 1999 2000 2001 2002
Total no. of Journalists 2,817 3,066 3,324 3,128 -
Total no. of Employees 10,026 10,382 10,849 9,300 9,400
Total salary costs
Euro (Mill) 290 297 313 285 295
Cover prices
Euro
Single copy 1-2
Subscription * 0.45-0.82
* per issue
Daily newspaper colour capability & formats
1999 2000 2001 2002
4-colour newspapers 56 55 54 54
Broadsheets 35 33 37 -
Tabloids 13 15 11 -
Other 8 7 6 -
Media consumption (minutes per day)
1998 1999 2000 2001 2002
Newspapers 42 - 38 - 48
Magazines 49 - 42 - 25
Radio 136 - 142 - 185
Television 192 - 142 - 215
Internet - - 14 - 21
Source: Intermedia Survey 2002, Suomen Gallup Media Oy
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.12 Euro at 2001 rate
Gross Domestic Product (Euro billion)
at current prices 95 99 107 116 120 131 135
% change 8.1 3.8 8.5 8.1 4.3 8.9 2.9
at 2001 prices 105 108 116 124 128 135 135
% change 9.8 3.2 7.2 6.6 3.1 5.3 0.4
Gross Domestic Product per capita (Euro 000)
at current prices 18.6 19.2 20.8 22.4 23.3 25.3 26.0
at 2001 prices 20.6 21.2 22.6 24.1 24.7 26.0 26.0
Population
Millions 5.1 5.1 5.1 5.2 5.2 5.2 5.2
Consumer Price Index
2001=100 90.3 90.9 92.0 93.2 94.3 97.6 100.0
% change 0.9 0.6 1.2 1.4 1.2 3.4 2.5
Ad.spend as a % of GDP
0.81 0.80 0.82 0.84 0.86 0.84 0.79
Advertising Expenditure Growth (%)
at current prices 11.4 3.0 10.5 11.0 6.0 7.3 -3.5
at 2001 prices 10.4 2.4 9.2 9.5 4.8 3.7 -5.8
Source: IFS, ZenithOptimedia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003