WORLD PRESS TRENDS - World Association of Newspapers

FINLAND
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 56 56 55 54 53 -5.36 -1.85
National dailies 8 8 8 8 8 0.00 0.00
Regional dailies 48 48 47 46 45 -6.25 -2.17
Non-dailies 155 151 149 146 147 -5.16 0.68
National non-dailies 3 3 3 3 3 0.00 0.00
Local non-dailies 152 148 146 143 144 -5.26 0.70
Free papers 106 136 136 136 136 28.30 0.00
Circulation (000) *
Total dailies 2,343 2,320 2,304 2,307 2,268 -3.22 -1.71
National dailies 996 - 968 - - - -
Regional dailies 1,347 - 1,336 - - - -
Non-dailies 965 942 924 966 959 -0.57 -0.67
National non-dailies 143 140 140 - - - -
Local non-dailies 822 802 785 - - - -
Total annual sales (millions of copies)
Dailies 777 773 764 767 716 -7.85 -6.65
Non-dailies 96 93 91 87 94 -2.08 8.05
Free papers 185 333 333 333 333 80.00 0.00
* Circulation figures for 2001 and 2002 are from a different source than those of earlier years.
Titles
57
56
56
55
55
54
54
53
53
52
52
Number of daily titles and circulation
Titles
Circulation
1998 1999 2000 2001 2002
2,360
2,340
2,320
2,300
2,280
2,260
2,240
2,220
Circulation (000s)
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (Euro million)
Dailies 441 480 517 496 - 12.56 -4.06
Dailies § 473 509 530 496 - 4.93 -6.40
Non-dailies 53 52 55 51 - -4.64 -7.55
Free papers 46 49 51 52 - 13.67 1.37
Online 3.7 6.2 11.8 11.0 - 197.29 -6.57
Sales revenues (Euro million)
Dailies 390 402 408 429 - 9.90 5.14
Dailies § 419 426 418 429 - 2.45 2.58
Non-dailies 42 45 45 46 8.97 2.82
Volume of advertising sold (column metres) * *
Total 473,000 458,000 477,000 457,000 446,000 -5.71 -2.41
In colour 312,000 315,000 343,000 345,000 350,000 12.18 1.45
§ at constant 2001 prices Ad revenue includes classifieds and inserts
* % change 98/2002 and 2001/02
Type of newspaper sales in 2002 (%)
Postal
deliveries
19.4%
Single copy
12.4%
Home
deliveries
68.2%
560
540
520
500
480
460
440
420
400
380
360
Dailies: Advertising and sales revenues at current and constant
2001 prices (Euro million)
Advertising revenues
1998 1999 2000 2001
Current
Current
Sales revenues
Constant
Constant
Distribution and newsprint costs
1997 1998 1999 2000 2001
Newsprint costs (average per ton)
Euro 505 521 521 555 605
Source: Sanomalehtien Liitto estimates
Internet publishing (no. of on-line editions)
1998 1999 2000 2001 2002
Dailies 40 42 47 47 49
Non-dailies 15 31 33 42 56
On-line readership (no. of visitors per week)
Newspaper Feb 1998 Feb 1999 Feb 2000 Feb 2001 Feb 2002 Dec 2002
Ilta-Sanomat - - 78,500 117,900 217,503 150,298
Helsingin Sanomat 5,800 8,500 75,600 129,300 212,880 177,673
Iltalehti 25,000 48,000 156,800 125,700 193,949 128,356
Kauppalehti 5,000 9,500 74,200 72,900 75,169 33,316
Aamulehti - - - 14,300 17,963 20,777
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 115