WORLD PRESS TRENDS - World Association of Newspapers

ESTONIA
Newspaper colour capability & formats (dailies)
Number of: 1999 2000 2001 2002
4-colour newspapers 9 12 11 11
Broadsheets 3 1 1 1
Tabloids 14 12 11 11
Internet publishing (No. of on-line editions)
1998 1999 2000 2001 2002
Dailies 7 7 8 10 11
Non-dailies 13 18 15 26 29
CROSS MEDIA OWNERSHIP
Cover prices
Kroon
Single copy 4.00-15.00
Subscription 2.90-7.70
Employment & salary (dailies only)
2002
Total no. of Journalists 496
Total no. of Employees 811
Total salary costs
Local currency (000) 113,500
Euros (000) 7,250
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV - - § § §
Licensees
National TV - - No limit No limit §
Licensees
Regional
Newspaper § § No limit No limit §
Owners
National
Newspaper § § No limit No limit -
Owners
Satellite TV - - No limit No limit -
Broadcasters
Local Radio § § § § -
Licensees
National Radio § § § § §
Licensees
Foreign No limit No limit No limit No limit No limit
Investors
§ The Estonian Broadcasting Act forbids the granting of a broadcasting licence if it would entail the creation of a media
or information monopoly in a given territory. The Act does not define the terms.
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 17.56 Kroons at 2001 rate
Gross Domestic Product (Kroons million)
at current prices 40,897 52,423 64,045 73,538 76,327 85,436 95,275
% change 38.2 28.2 22.2 14.8 3.8 11.9 11.5
at 2001 prices 68,421 71,246 78,727 83,580 83,955 90,350 95,275
% change 7.4 4.1 10.5 6.2 0.4 7.6 5.5
Gross Domestic Product per capita (Kroons)
at current prices 27,633 35,662 43,866 51,425 54,133 62,362 69,040
at 2001 prices 46,230 48,467 53,923 58,447 59,542 65,949 69,040
Population
Millions 1.5 1.5 1.5 1.4 1.4 1.4 1.4
Consumer Price Index
2001=100 59.8 73.6 81.4 88.0 90.9 94.6 100.0
% change 28.7 23.1 10.6 8.2 3.3 4.0 5.8
Ad.spend as a % of GDP
0.69 0.79 0.91 0.98 0.84 0.79 0.79
Advertising Expenditure Growth (%)
at current prices 140.2 47.7 39.8 23.8 -11.0 5.6 11.2
at 2001 prices 86.6 20.0 26.4 14.5 -13.9 1.6 5.2
Source: IFS, ZenithOptimedia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003