WORLD PRESS TRENDS - World Association of Newspapers

DENMARK
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (DKr)
Title Publisher (000) (000) DKr US$ Format Mono* Colour*
Jyllands-Posten Morgenavisen Jyllands-Posten A/S 180 724 13.00 1.56 Broadsheet 113,360 147,360
Berlingske Tidende Det Berlingske Officin A/S 149 471 12.50 1.50 Broadsheet 81,328 106,728
Politiken A/S Dagbladet Politiken 142 500 12.00 1.44 Broadsheet 80,080 103,980
B.T. Det Berlingske Officin A/S 121 523 11.50 1.38 Tabloid 41,501 64,501
Ekstra Bladet A/S Dagbladet Politiken 119 490 10.50 1.26 Tabloid 40,900 63,900
Jydske Vestkysten A/S Jydske Vestkysten 86 272 13.00 1.56 Broadsheet 57,200 66,800
Nordjyske Stiftstidende Nordjyllands Aktieselskab A/S 83 221 13.00 1.56 Broadsheet 56,160 65,160
Fyens Stiftstidende Fyens Stiftstidende A/S 62 177 13.00 1.56 Broadsheet 37,232 46,032
Børsen Dagbladet Børsen A/S 60 223 15.00 1.80 Tabloid 18,928 23,528
Århus Stiftstidende Det Berlingske Officin A/S 59 181 13.00 1.56 Broadsheet 54,080 64,080
* 2001 rates
Top ten advertising categories (2002)
Advertising sector % of display ad revenue
Electronics & telecommunications 21.5
Vehicles 16.9
Furniture and fittings 9.4
Travel & transport 8.8
Retail 8.8
Clothes, clothing industry 8.2
Finance, capital & insurance 7.0
Drinks 4.1
Builder’s supplies, building materials 2.6
Books, magazines & folders 1.9
Source: Gallup Adfacts 2002
Top ten publishing companies (2002)
(ranked by total circulation)
Det Berlingske Officin A/S
A/S Dagbladet Politiken
Morgenavisen Jyllandsposten A/S
A/S Jydske Vestkysten
Nordjyske Stiftstidende
Fyens Stiftstidende
Århus Stiftstidende A/S
A/S Børsen
Dagbladet A/S
De Bergske Blade
Top ten advertisers (2002)
Advertiser Newspaper expenditure DKr (Mill)
Fredgaard 60.0
SAS 44.7
Bilka 43.9
Fona 41.1
Philipson Wine 39.3
Magasin 38.9
DSB 33.5
Klasselotteriat 32.3
TDC Tele Danmark Butikken 31.5
Salling 29.5
Source: Gallup Adfact
Employment & salary
1999 2000 2001
Total no. of Journalists 3,140 3,120 2,879
Total no. of Employees 11,213 10,750 10,664
Media consumption (minutes per day)
2000 2001 2002
Newspapers 27.9 - -
Magazines 7.1 - -
Radio - 195.0 187.0
Television - 152.0 169.0
Internet - 6.5 -
Source: Gallup Radio Index, Gallup TV-Meter 2002
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 36 33 30 29 29
Broadsheets 29 28 25 25 25
Tabloids 7 5 5 5 5
Other 1 1 1 - -
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 26 26 34 29 29
Non-dailies - - - 1 1
Cover prices
DKr
Single copy 4.75-15.00
Subscription 3.00-10.38
Online readership (unique visitors per week)
Newspaper 2002
Ekstra Bladet (www.eb.dk) 1,070,910
B.T. (www.bt.dk) 771,866
Jyllands-Posten (www.jp.dk) 513,869
Børsen (www.borsen.dk) 389,848
Berlingske Tidende (www.berlingske.dk) 378,331
Source: FDIM.dk – Week 49/2002
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 107