WORLD PRESS TRENDS - World Association of Newspapers

DENMARK
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 37 34 31 30 30 -18.92 0.00
National dailies 10 10 10 9 9 -10.00 0.00
Regional dailies 4 4 4 4 4 0.00 0.00
Local dailies 23 20 17 17 17 -26.09 0.00
Non-dailies 1 1 1 1 1 0.00 0.00
Free papers 281 280 281 278 278 - -
Circulation (000)
Total dailies 1,583 1,528 1,481 1,456 1,433 -9.48 -1.58
National dailies 883 871 854 827 818 -7.36 -1.09
Regional dailies 316 318 298 296 289 -8.54 -2.36
Local dailies 384 339 329 333 326 -15.10 -2.10
Non-dailies 60 63 66 66 64 6.67 -3.03
Free papers 8,142 8,142 8,142 8,260 7,378 -9.38 -10.68
Total annual sales (millions of copies)
Dailies 570 549 530 519 510 -10.53 -1.73
Non-dailies 3 3 3 3 3 0.00 0.00
Free papers 423 423 423 429 383 -9.46 -10.72
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Titles
Number of daily titles and circulation
Titles
1998 1999 2000 2001 2002
Circulation
1,600
1,550
1,500
1,450
1,400
1,350
Circulation (000s)
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (Krone million)
Dailies 3,790 3,334 3,355 2,983 - -21.29 -11.09
Dailies § 4,091 3,511 3,433 2,983 - -27.08 -13.10
Free papers 2,015 2,137 2,225 2,255 - 11.91 1.35
Sales revenues (Krone million) *
Dailies 3,582 3,738 3,818 - 4,111 14.77 -
Dailies § 3,866 3,936 3,907 - 4,023 4.04 -
Volume of advertising sold (pages & page equivalents) * **
Total 95,827 94,447 90,000 81,759 77,750 -18.86 -4.90
§ at constant 2001 prices
* Change (%) 98/2002
** Change (%) 2001/02
NB: Agency commission was removed from monitored figures in 1999, hence
the drop in spend that year
4,250
4,050
3,850
3,650
3,450
3,250
3,050
2,850
Dailies: Advertising and sales revenues at current and
constant 2001 prices (Krone million)
1998 1999 2000 2001
Current
Current
Constant
Constant
Sales
Advertising
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 47.2 46.6 49.4 - 49.4
Classified 51.6 52.1 49.0 - 48.6
Inserts 1.2 1.3 1.6 - 2.0
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1997 24 57 19
1998 24 57 19
1999 21 60 19
2000 20 61 19
2001 20 61 19
2002 21 61 18
Postal deliveries are estimated
Type of newspaper sales in 2002 (%)
Postal
deliveries
18%
Home deliveries
61%
Single copy
21%
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003