WORLD PRESS TRENDS - World Association of Newspapers

CZECH REPUBLIC
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV * * * * *
Licensees
National TV * * * * *
Licensees
Regional * * No limit No limit *
Newspaper
Owners
National * * No limit No limit *
Newspaper
Owners
Satellite TV * * * * *
Broadcasters
Local radio * * * * *
Licensees
National radio * * * *
Licensees
Foreign * * No limit No limit *
Investors
* Subject to the approval of the licensing authority. The Broadcasting Law charges the authority to prevent applicants gaining a
dominant position in the media sector. A broadcaster must notify the authority if it is awarded a licence to publish a periodical
or acquires a company which has such a licence.
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 38.04 Koruna at 2001 rate
Gross Domestic Product (K billion)
at current prices 1,381 1,567 1,680 1,839 1,902 1,985 2,158
% change 20.2 13.5 7.2 9.5 3.4 4.3 8.7
at 2001 prices 1,915 1,998 1,973 1,952 1,976 1,985 2,061
% change 10.3 4.3 -1.2 -1.1 1.3 0.4 3.8
Gross Domestic Product per capita (K 000)
at current prices 133.7 151.8 163.1 178.7 185.0 193.3 209.7
at 2001 prices 185.4 193.6 191.5 189.7 192.3 193.3 200.3
Population
Millions 10.3 10.3 10.3 10.3 10.3 10.3 10.3
Consumer Price Index
2001=100 68.9 74.9 81.3 90.0 91.9 95.5 100.0
% change 9.1 8.8 8.5 10.7 2.1 3.9 4.7
Ad.spend as a % of GDP
0.59 0.66 0.87 1.07 1.27 1.42 1.38
Advertising Expenditure Growth (%)
at current prices 7.0 27.3 42.3 34.0 23.0 16.4 6.0
at 2001 prices -1.9 17.0 31.1 21.1 20.4 12.1 1.2
Source: IFS, ZenithOptimedia
Advertising expenditure
(Koruna millions, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1,734 1,843 3,035 4,390 4,896 5,526 5,461 5,999 6,299 6,614 6,945
Magazines 1,964 2,287 3,771 4,199 5,111 5,783 6,209 6,749 7,087 7,370 7,628
Television 3,772 5,378 7,215 9,194 12,006 14,516 14,970
Radio 635 807 661 857 1,144 1,050 1,040
Total 8,105 10,315 14,681 19,670 24,189 28,165 29,845 32,301 34,387 36,573 38,845
Source: 1995-2000 Amer Nielsen, 2001-2005 ZenithOptimedia
Notes: Excludes agency commission and production costs, before discounts
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 103