WORLD PRESS TRENDS - World Association of Newspapers

CZECH REPUBLIC
Distribution costs
1998 1999 2000 2001 2002
As % of average cover price *
Single copy sales 33 33 33 33 35
Home/postal deliveries - 40 40 40 40
Average distribution cost per copy
Subscription Koruna 2.80 2.80 3.00 3.20 3.40
Euros 0.08 0.08 0.09 0.10 0.11
Single copy Koruna 2.30 2.30 2.60 2.90 3.10
Euros 0.06 0.06 0.08 0.09 0.10
* Average figures. The percentage has relation to the amount of distributed
copies and range of distributional services
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 93.6 88.9 85.1 86.1 93.2
Classified 2.7 4.5 4.9 4.3 3.2
Inserts 3.7 6.6 10.0 9.6 3.6
Source: before 2002 ACNielsen,
2002 data TNS A-Connect
Top ten dailies (2002)
Circulation Readership* Cover Price Format Full page rate (K)
Title Publisher (000) (000) K US$ (mm) Mono Colour
Blesk Ringier CR 378 1,149 6.00-10.00 0.16-0.26 Broadsheet 279,300 contracting
MF DNES MAFRA 312 1,182 9.00-13.00 0.24-0.34 Berline 381,060 contracting
Pravo Borgis 205 628 9.00-13.00 0.24-0.34 Broadsheet 211,000 contracting
Deniky Moravia Total Vltava-Labe Press 148 425 6.50-9.00 0.17-0.24 Broadsheet 151,232 contracting
Lidove noviny Lidove Noviny 91 295 9.50-14.50 0.25-0.38 Berline 169,560 contracting
Hospodarske noviny Economia 75 180 9.50-13.00 0.25-0.34 Broadsheet 90,000 110,000
Stredoceske Deniky Bohem + Vecernik Praha Vltava-Labe Press 72 192 7.00-9.50 0.18-0.25 Broadsheet 91,350 contracting
Vychodoceske Deniky Bohemia Vltava-Labe Press 64 208 7.00-9.50 0.18-0.25 Broadsheet 62,640 contracting
Zapadoceske Deniky Bohemia Vltava-Labe Press 63 229 7.00-9.50 0.18-0.25 Broadsheet 96,570 contracting
Severoceske Deniky Bohemia Vltava-Labe Press 56 227 7.00-9.50 0.18-0.25 Broadsheet 91,350 contracting
* Period: 01/07/2002 - 17/12/2002
Top ten advertising categories (2002)
Advertising sector
% of display ad revenue
Travel agencies, hotels, restaurants 25.0
Motoring (cars, fuel, accessories) 17.2
Finance 14.0
Telecommunications, GSM 11.9
Freetime, sport, education, entertainment 6.3
Household, gardening 5.3
Employment, personal agencies 4.9
Political parties 2.4
Computers, office equipment 2.3
Food, beverages 1.3
Remark: National + Regional Dailies
Cover prices
Koruna
Single copy 6.50-14.00*
Subscription 6.00-14.00
* issue with supplement
Top ten advertisers (2002)
Advertiser Newspaper expenditure (000,000)
T-mobile 241
SKODA-Volkswagen Group 202
Eurotel 192
Cesky mobil 114
Sazka 96
PSA 96
Tesco 95
Ceska sporitelna 84
Agentura ATS 79
Fischer-Travel 75
Source: TNS A-Connect
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 9 9 10 9 8 *
Non-dailies 10 12 13 14 14
* Dailies from Deniky Bohemia and Deniky Moravia have
1 common webserver including access to regional
interactive and local news.
Employment
1998 1999 2000 2001 2002
Total no. of Journalists 2,000 2,000 2,000 2,000 2,100
Total salary costs*
Koruna - 20,000 21,000 22,200 24,000 †
Euros - 554 608 702 1,000
* Average salary in publishing industry
† 8500-employer contributions
Online readership
Newspaper 1999 2000 2001 2002
iDNES 3,243,316 5,104,344 3,057,000 28,166,000
Blesk - - 5,700,000 4,226,000
Ceske, Financni, Sportovni Nov. - - 3,424,000 2,084,000
iHNed 431,229 831,707 1,916,000 1,010,000
Lidove noviny - 529,701 1,738,000 *
Source: iAudit October – December 2002, average per month
The figures above are independently audited
* included in iDNES
Top publishing companies (2002)
Total circulation
Vltava Labe Press 451,717
Ringier CR 378,477
MAFRA 312,077
Borgis 205,096
Lidove noviny 91,031
Economia 74,534
Ceskoslovensky sport 58,588
Newspaper colour capability & formats
1998 1999 2000 2001 2002
4- colour newspapers 10 10 14 17 17
Broadsheets 16 16 16 15 15
Other (Berline etc) 2 2 2 3 2
Media consumption (minutes per day)
1998 1999 2000 2001 2002
Radio 210 200 178 174 167 *
Television 205 208 194 193 224 **
Internet 30 35 40 142 171 ***
* Source: Media projekt 01/07/02-17/12/02, readership population
12-79 years
** Source: ATO-TV Research, viewing population 15 years+,
*** Source: iAudit, internet users only
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003