WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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CZECH REPUBLIC<br />
CZECH REPUBLIC<br />
Population by age and sex<br />
All individuals Male Female Households<br />
000 % 000 % 000 % 000<br />
Children 1,632 16 838 17 794 15 4,271<br />
16-24 1,497 15 765 15 732 14<br />
25-34 1,602 16 819 16 783 15<br />
35-44 1,356 13 689 14 667 13<br />
45-54 1,590 15 790 16 800 15<br />
55-64 1,173 11 557 11 616 12<br />
65+ 1,420 14 548 11 872 17<br />
Total 10,270 100 5,006 100 5,264 100<br />
Source: Czech Statistical Office 31/12/2002<br />
Population by social class<br />
All adults Male Female<br />
000 % 000 % %<br />
A 810 11 460 13 350 9<br />
B 942 13 278 8 664 17<br />
C 1,175 16 905 25 270 7<br />
D 599 8 448 13 151 4<br />
E 388 5 181 5 207 5<br />
F 49 1 48 1 1 0<br />
G 3,421 46 1254 35 2167 57<br />
Total 7,384 54 3,574 65 3,810 43<br />
A= higher managerial, scientists, experts, techinians, medical<br />
B= lower administrative, foremen in services and sales<br />
C= skilled in agriculture/ skilled producers<br />
D= machines and equipment service<br />
E= unskilled manual workers<br />
F= army<br />
G= not economically active<br />
Source: Sociological Institute Czech Academy <strong>of</strong> the Sciences, adult population<br />
Housewives (co-habiting persons)<br />
Housewives<br />
000 %<br />
under 25 80 3<br />
25-34 485 21<br />
35-44 505 22<br />
45-54 582 25<br />
55-64 385 17<br />
over 65 283 12<br />
Total 2,320 100<br />
Source: Czech Statistical Office<br />
31/12/2002<br />
Age structure <strong>of</strong> readership<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
12-19 7.2 30.1<br />
20-29 15.0 47.0<br />
30-39 14.0 50.6<br />
40-49 21.9 58.3<br />
50-59 17.0 57.9<br />
60-69 15.7 53.8<br />
70-79 9.2 48.0<br />
Source: Media projekt 2002<br />
Households<br />
Households<br />
Occupancy 000 %<br />
1 person 1,276 30<br />
2 people 1,251 29<br />
3 people 824 19<br />
4 people 733 17<br />
5 or more people 186 4<br />
4,270<br />
without children 2,827 66<br />
with children 1,444 34<br />
with children aged 0-3 246 6<br />
with children aged 4-9 781 18<br />
with children aged 10-15 416 10<br />
Total 4,271 100<br />
Source: Czech Statistical Office 31/12/2002<br />
Newspaper reach<br />
Daily<br />
Bi-weekly<br />
All adults * 4243 7061<br />
Men 2250 3555<br />
Women 1993 3506<br />
MHS ** 2430 3804<br />
Data recorded between 01/07/02 -17/12/02<br />
* Reading population <strong>of</strong> 12-79 years, a sample <strong>of</strong> 8,565,000<br />
** Main Household Shopper, a sample <strong>of</strong> 4,447,000<br />
100<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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