WORLD PRESS TRENDS - World Association of Newspapers

CROATIA
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 8.34 Kuna at 2001 rate
Gross Domestic Product (Kuna billion)
at current prices 98.4 108.0 123.8 137.6 142.7 157.5 169.0
% change - 9.8 14.7 11.1 3.7 10.4 7.3
at 2001 prices 129.8 136.5 150.2 157.0 157.0 165.0 169.0
% change - 5.2 10.1 4.5 0.0 5.1 2.4
Gross Domestic Product per capita (Kuna 000)
at current prices 21.1 24.0 27.1 30.6 31.4 36.0 36.3
at 2001 prices 27.8 30.4 32.9 34.9 34.5 37.7 36.3
Population
Millions 4.7 4.5 4.6 4.5 4.6 4.4 4.7
Consumer Price Index
2001=100 75.8 79.1 82.4 87.7 90.9 95.5 100.0
% change 4.0 4.3 4.2 6.4 3.7 5.0 4.8
Source: IFS, ZenithOptimedia
Research
Circulation is audited by: Media Metar, PULS, GfK, Mediana
Fides, Institute for Social Research, Institute for Applied Social
Research. These organisations only audit by special request,
and only supply their results to the company that commissioned
the audit.
Readership is measured by: PULS, Institute for Applied Social
Research. Again, research is only conducted by special request
and the results supplied only to the commissioning company.
There is no standard sample size or methodology.
Taxes
VAT on: sales 22% advertising 22%
newsprint 22% plant 22%
composition 22% (standard VAT rate 22%)
The tax rate on profits for newspapers is 20%, which is the same
as for other companies. Newspapers receive no special tax
concessions.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies Yes. The
Law of Public Information (1996), the First Law on
Transformation of Socially Owned Enterprises, and the recent
Privatisation Act.
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No. There are equal rights
for domestic and foreign companies.
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality No
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company No
Is there an antitrust law limiting concentration in the daily press
No anti-trust law exists.
Is further regulation of media concentration expected The Croatian
Journalists’ Association proposes that the forthcoming media
law, which is currently being drafted, should introduce new
rules on media concentration.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003