Eriksholm Summer Camp, 18-22 August 2010

Workshops
Lectures
Welcome and Introduction to Eriksholm
Graham Naylor, Ph.D in Acoustics and Research,
Director of Eriksholm
A brief introduction to ‘Eriksholm’, Oticon’s research
centre, including Eriksholm’s role within the Oticon
organisation, the team of people, and our current
areas of research. We will see how Eriksholm’s work
contributes to Oticon’s People First commitment,
and how our location separate from the commercial
organisation provides special advantages for longterm
progress in hearing aid innovation.
Collecting Insights, Ida Institute
Fostering a better understanding of the human
dynamics associated with hearing loss
Kirsten Lauritsen, Anthropologist, Ida Institute
Introduction to the Ida Institute and the concept of
the patient journey. By understanding the patient
journey, audiologists can address the entire patient
experience and therefore together with the patient,
achieve better outcomes. Together with a global
community of hearing health care professionals the
Ida Institute develops insight about different phases
of the patient journey, and we explore ways to help
the audiologist understand the patients’ perspective.
Motivational engagement
Therese Velde, Audiologist, Ida Institute
Reflective Practice in Audiology
Dorthe Hein, Learning Specialist, Ida Institute
Introduction to the Reflective Journal. The Ida Institute
has developed a concept for reflection for
hearing care professionals with the aim of providing
deeper insight into their clinical practice. To reflect
means to think about one’s behaviour in a critical
and analytical way. Consistent use of the Reflective
Journal aids the audiologist in understanding the
clinical encounter with the patient.
Design for Professionals
Bo Westergård, Marketing Project Manager/
Market Intelligence, Oticon A/S
At Oticon, everything we do is based on insight. In
this presentation Bo Westergård will share some
core insights gained through the unique study,
“Design for Professionals”, from 2009. The insights
from this study have formed the basis of most activities
initiated since then, ranging from product development
to B-to-B communication. The study focuses
on identifying common denominators within
independent retailers’ motivational behaviour and
daily challenges in the interaction with end users.
Meet the Moderns
Virginia Walker, Marketing Project Manager/
Campaign Management, Oticon A/S
Introduction to the Motivational Tools. These three
practical, simple yet highly effective tools can be
used to shed light on patient ambivalence and to
encourage patients to take responsibility for their
actions and make appropriate behavioural changes.
Nine out of ten reasons why customers are satisfied
with their hearing solutions are the result of interactions
with a hearing care professional. However,
fifty percent of clients will visit two or more hearing
outlets before making a decision to buy. It is
clear that today’s consumers are becoming more
demanding – they have more choice of products,
prices, and hearing outlets than ever before.
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