joni's race shop advertising - National Hot Rod Association
joni's race shop advertising - National Hot Rod Association
joni's race shop advertising - National Hot Rod Association
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Buying Power<br />
<strong>National</strong> DRAGSTER Readers’ Annual Spending<br />
READER<br />
PROFILE<br />
Products, accessories, and<br />
maintenance for <strong>race</strong> cars<br />
Products, accessories, and<br />
maintenance for high- performance<br />
street cars<br />
Mail-order products<br />
Products, accessories, and<br />
maintenance for RVs<br />
Products, accessories, and<br />
maintenance for family cars<br />
Total spent on products, accessories,<br />
and maintenance<br />
$1,091,735,000<br />
$241,029,000<br />
$235,314,000<br />
$209,600,000<br />
$86,155,000<br />
$1,628,519,000<br />
What <strong>National</strong> DRAGSTER Readers Buy<br />
Tools 93%<br />
Quality automotive products, even if they cost more 92%<br />
Toolboxes 88%<br />
Drag racing memorabilia 76%<br />
Tires and wheels (family cars, street machines/street rods, <strong>race</strong> cars) 52%<br />
New vehicles 39%<br />
Influence<br />
Why Readers Choose <strong>National</strong> DRAGSTER<br />
Refer to it when making purchasing decisions 86%<br />
More likely to buy from an NHRA sponsor or<br />
advertiser 64%<br />
Purchase a product as a result of an<br />
advertisement 60%<br />
Request information about a product<br />
advertised or mentioned in editorial 56%<br />
<strong>National</strong> DRAGSTER Readers Influence Others<br />
Others act on reader’s vehicle or product<br />
advice all or most of the time 58%<br />
Others act on reader’s vehicle or product<br />
advice some of the time 35%<br />
Others ask for reader’s opinion on automotive<br />
purchases 56%<br />
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