joni's race shop advertising - National Hot Rod Association

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Reader Profile Male 96% Average age 51 Homeowner 85% Married 73% Attended/graduated college/technical school 61% Occupation professional/managerial/owner 55% Annual household income $100,000 Why Readers Choose National DRAGSTER Discuss with friends 79% Race results 65% Racing information 61% Purchase advertised products 60% Technical information 51% Request information about advertised products 37% National DRAGSTER Readers Mean Business Average reading time 1.6 hours per week Read half or more of each issue 89% Refer to each issue 2 to 6 times (average: 4) 79% 4
Buying Power National DRAGSTER Readers’ Annual Spending READER PROFILE Products, accessories, and maintenance for race cars Products, accessories, and maintenance for high- performance street cars Mail-order products Products, accessories, and maintenance for RVs Products, accessories, and maintenance for family cars Total spent on products, accessories, and maintenance $1,091,735,000 $241,029,000 $235,314,000 $209,600,000 $86,155,000 $1,628,519,000 What National DRAGSTER Readers Buy Tools 93% Quality automotive products, even if they cost more 92% Toolboxes 88% Drag racing memorabilia 76% Tires and wheels (family cars, street machines/street rods, race cars) 52% New vehicles 39% Influence Why Readers Choose National DRAGSTER Refer to it when making purchasing decisions 86% More likely to buy from an NHRA sponsor or advertiser 64% Purchase a product as a result of an advertisement 60% Request information about a product advertised or mentioned in editorial 56% National DRAGSTER Readers Influence Others Others act on reader’s vehicle or product advice all or most of the time 58% Others act on reader’s vehicle or product advice some of the time 35% Others ask for reader’s opinion on automotive purchases 56% 5
Page 2 and 3: NHRA PUBLICATIONS National DRAGSTER
Page 6 and 7: NATIONAL DRAGSTER 2009 PUBLICATION
Page 8 and 9: Rate Card 33 (effective January 200
Page 10 and 11: National DRAGSTER NEW SIZES FOR 200
Page 12 and 13: COLUMNS INCHES PICAS 1 Column . . .
Page 14 and 15: Dragmart Classifieds Super-economic
Page 16 and 17: Catalog Sections CATALOG SECTIONS:
Page 18 and 19: Event Programs In every major U.S.
Page 20 and 21: Fan Guide NHRA’s annual guide to
Page 22 and 23: Build your ad on a document that is
Page 24 and 25: PDF SETTINGS Please refer to PDF se
Page 26 and 27: order blanks or copy instructions t

joni's race shop advertising - National Hot Rod Association

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