joni's race shop advertising - National Hot Rod Association

and ads will not be run until account is settled. Advertisers
delinquent more than 90 days will have Rateholder pulled
from publication for remainder of contract period and will
forfeit 48-issue rate. This may result in back charges for
discounts given. Advertisers may then be asked to send full
payment with all orders until credit is reestablished.
PRODUCTION CHARGES: NHRA Publications’ Production
department can assist in layout, illustration, and design.
Charges for building/revising ads will be billed at prevailing
rates.
PHOTOGRAPHIC SERVICES: NHRA maintains a library of
drag racing photographs. Use of file photographs in NHRA
publications costs $50 each for black and white images
and $200 each for four-color images. Special photographic
rates are available to bulk purchasers. For information,
contact ad sales, (626) 963-7695. For outside publication
rights, available at an additional cost, call Teresa Long,
National DRAGSTER photo editor, (626) 250-2329.
IMPORTANT INFORMATION: Publisher reserves the right
to delete mention of racing organizations, sanctioning
bodies, logos, race names, and racetrack names at its sole
discretion. Publisher will attempt to make changes without
disturbing appearance of ad. Example: When mentioning
a racer’s accomplishments, an ad may list the class of
competition and the city and state where the
accomplishment occurred, i.e., “Joe Jones captures Top
Sportsman in Rockingham, N.C.”
NHRA-accepted Products: Products that undergo
certification by NHRA Technical Services are found to be
acceptable or unacceptable for use within NHRA racing.
In ads appearing in NHRA publications, the word
“accepted,” as in “NHRA accepted,” is the only wording
allowable. Publisher will attempt to revise wording without
disturbing appearance of ad.
Competitive/Comparison Advertising: NHRA
encourages advertisers to promote products and services
on their own merits. Where competitive argument must be
made, use of competing company’s logo is not allowable.
When comparisons or surveys are advertised, they must be
available for public access. When a company provides an
enhancement service to an existing product, the use of
product names is allowable.
Acceptance of Advertising: NHRA produces family
publications. Provocative language and/or photography
may be refused solely at the publisher’s discretion.
Publisher reserves right at its sole and absolute discretion
to accept or decline any ad. If unacceptable material is
printed inadvertently, publisher will not be bound to run
the ad in question again, nor will running of such
material bind publisher to making such material
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