joni's race shop advertising - National Hot Rod Association

GRAPHICS
All graphics must be CMYK or grayscale. If RGB or spot
color graphics are used, we will convert them to CMYK
or grayscale. NHRA Publications cannot guarantee
accurate color reproduction of converted RGB elements.
If you use graphics from Web sites, convert them to
CMYK or grayscale at a resolution of no less than 200 dpi.
Please note: 72 dpi, commonly used on Web sites, is low
resolution and will print as such.
Layered graphics created in programs such as Photoshop
and Illustrator must be flattened before the file is sent.
Clipping paths must be done in Photoshop, not
through page-layout program extensions. Keep clipping
points to a minimum.
For the best reproduction, we recommend a line screen
of 133 (1,200-1,800 for line art created in vector graphics
programs). Do not oversize images. For example, don’t use
a 10-inch scan for a 3-inch image box.
NHRA Policies
NHRA’s maximum liability for any error in ads is limited to
cost of ad space occupied by error. If publisher’s error
results in advertisement of goods at less than specified
price, publisher will furnish a letter to advertiser to be
posted, noting error and stating correct price, but will have
no liability for goods sold at incorrect price.
Publisher assumes no responsibility for errors in copy.
Claims for adjustment of error must be made no later
than 3 days after publication date upon which said
error occurred.
Copy changes or ads not received by material
deadline will be replaced by copy run previously. Publisher
not responsible for ad materials not called for within 60
days of cover date.
Publisher’s schedule of deadlines must be observed to
assure publication. Proofs, when submitted, will be
reviewed for typographical errors only. Time spent making
excessive alterations to copy will be charged to advertiser.
For mutual protection of publication, advertisers, and
readers, publisher reserves right to edit, reject, or reclassify
ads deemed objectionable or offensive in subject matter,
phraseology, or illustration.
Advertising designed to resemble news matter must
carry the word “advertisement” at the top of the
advertisement.
Advertiser agrees to pay publisher for all expenses,
including attorney’s fees and court costs, incurred to
collect any amount due under a verbal or written
advertising agreement.
Advertisers will be held fully responsible for all payments
on which their agencies and/or representatives default.
Publisher will not be bound by conditions printed on
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POLICIES