joni's race shop advertising - National Hot Rod Association

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PDF SETTINGS Please refer to PDF settings below or contact your ad services representative for a set of Adobe Acrobat Distiller job options. We require your ad to be an Acrobat 4 (PDF 1.3) compatible PDF file distilled using Adobe Acrobat Distiller. There are many benefits: If properly prepared, PDFs eliminate the need to send multiple files (fonts, images, logos, and native applications); PDFs ensure that your file won’t accidentally be changed; PDFs compress your file size so it can be transmitted more quickly; and PDFs allow the advertiser to view how the ad will print. PDF PRODUCTION, ADOBE ACROBAT 6, 7, & 8 It is best to print to PostScript and then distill to PDF. If you choose to export to PDF, be sure to use a PDF/X-1a:2001 preset. Adobe Distiller 6, 7, and 8 are supplied with a default PDF/X-1a profile. Use this profile to distill your PostScript files. Distiller will prompt you if it is unable to distill your postscript to PDF. In most instances, the log window will tell you what is wrong with your file. NOTE TO USERS OF ADOBE DISTILLER 4.0: Contact your ad services representative for Distiller settings. WHAT IS PDF/X-1a:2001 PDF/X-1a:2001 is a standard of PDF developed by the ISO (International Standardization Organization). It is a means for graphic arts professionals to reliably and efficiently exchange final print-ready ads and pages. PDF/X-1a:2001 requirements: • All colors must be CMYK. • Adobe Acrobat 4 (PDF 1.3) compatible. • Gray objects must be grayscale. • Transparencies must be flattened. • All fonts must be embedded into the PDF file. Files must be identified as trapped or untrapped (determined by Distiller). Output intent must be PDF/X-1a:2001-compliant (determined by Distiller). FONTS Use PostScript Type 1 fonts. Incompatible fonts such as TrueTypes and Multiple Masters must be converted to outlines (a graphic element). Otherwise, we will convert them to compatible PostScript printer fonts. A production charge of $100 per hour will be billed for time spent loading fonts and graphics that were not originally supplied. Many PC-based fonts sent with PC-built ads are not compatible with Macintosh computers. Therefore, we recommend that generic PostScript fonts such as Helvetica, Times, Futura, Avant Garde, Palatino, or Courier be used for body copy so in-house type changes can be made if requested by the advertiser. Headlines that use fonts not compatible with Macintosh computers should be converted to graphic format. 24
GRAPHICS All graphics must be CMYK or grayscale. If RGB or spot color graphics are used, we will convert them to CMYK or grayscale. NHRA Publications cannot guarantee accurate color reproduction of converted RGB elements. If you use graphics from Web sites, convert them to CMYK or grayscale at a resolution of no less than 200 dpi. Please note: 72 dpi, commonly used on Web sites, is low resolution and will print as such. Layered graphics created in programs such as Photoshop and Illustrator must be flattened before the file is sent. Clipping paths must be done in Photoshop, not through page-layout program extensions. Keep clipping points to a minimum. For the best reproduction, we recommend a line screen of 133 (1,200-1,800 for line art created in vector graphics programs). Do not oversize images. For example, don’t use a 10-inch scan for a 3-inch image box. NHRA Policies NHRA’s maximum liability for any error in ads is limited to cost of ad space occupied by error. If publisher’s error results in advertisement of goods at less than specified price, publisher will furnish a letter to advertiser to be posted, noting error and stating correct price, but will have no liability for goods sold at incorrect price. Publisher assumes no responsibility for errors in copy. Claims for adjustment of error must be made no later than 3 days after publication date upon which said error occurred. Copy changes or ads not received by material deadline will be replaced by copy run previously. Publisher not responsible for ad materials not called for within 60 days of cover date. Publisher’s schedule of deadlines must be observed to assure publication. Proofs, when submitted, will be reviewed for typographical errors only. Time spent making excessive alterations to copy will be charged to advertiser. For mutual protection of publication, advertisers, and readers, publisher reserves right to edit, reject, or reclassify ads deemed objectionable or offensive in subject matter, phraseology, or illustration. Advertising designed to resemble news matter must carry the word “advertisement” at the top of the advertisement. Advertiser agrees to pay publisher for all expenses, including attorney’s fees and court costs, incurred to collect any amount due under a verbal or written advertising agreement. Advertisers will be held fully responsible for all payments on which their agencies and/or representatives default. Publisher will not be bound by conditions printed on 25 POLICIES
Page 2 and 3: NHRA PUBLICATIONS National DRAGSTER
Page 4 and 5: Reader Profile Male 96% Average age
Page 6 and 7: NATIONAL DRAGSTER 2009 PUBLICATION
Page 8 and 9: Rate Card 33 (effective January 200
Page 10 and 11: National DRAGSTER NEW SIZES FOR 200
Page 12 and 13: COLUMNS INCHES PICAS 1 Column . . .
Page 14 and 15: Dragmart Classifieds Super-economic
Page 16 and 17: Catalog Sections CATALOG SECTIONS:
Page 18 and 19: Event Programs In every major U.S.
Page 20 and 21: Fan Guide NHRA’s annual guide to
Page 22 and 23: Build your ad on a document that is
Page 26 and 27: order blanks or copy instructions t

joni's race shop advertising - National Hot Rod Association

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