joni's race shop advertising - National Hot Rod Association

Fan Guide
NHRA’s annual guide to the racing season is the race fan’s
road map to every event on the multibillion-dollar national
Full Throttle Drag Racing Series tour, loaded with spectacular
action photography, performance stats, and close-ups with
racing celebrities. It’s just the vehicle you need for a fast start
to the new year, with the staying power to last all season
long. Distributed to National DRAGSTER subscribers in early
February and sold trackside until season’s end in November.
SPACE RESERVATION: 11/17/09
MATERIAL DEADLINE: 11/24/09
RATES
4-COLOR
Facing Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,100
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,060
Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,722
Cover 2 or 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,565
MECHANICAL REQUIREMENTS: See “Digital Information”
pages 23-25. 133-line screen 4-color; saddle stitched.
SIZES
INCHES
Full Page (live area) . . . . . . . . . . . . . . . . . . . . . . . . . 7 1 / 2 x 10 1 / 8
Full Page (bleed) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1 / 2 x 11 1 / 8
Full Page (trim) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 x 10 5 / 8
Facing Pages (live) . . . . . . . . . . . . . . . . . . . . . . . . . . 15 1 / 2 x 10 1 / 8
Facing Pages (bleed) . . . . . . . . . . . . . . . . . . . . . . . 16 1 / 2 x 11 1 / 8
Fast Fact
Since 2005, National DRAGSTER readers
have almost doubled their average individual
spending on products, accessories, and
maintenance for their vehicles.
2005: $11,300 2007: $22,229
Fast Fact
65% of National DRAGSTER subscribers
pass along their issue to others, or let others
borrow it, when they’ve finished reading it.
The result is a pass-along rate of
3 additional readers per issue.
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