joni's race shop advertising - National Hot Rod Association

NHRA PUBLICATIONS
National DRAGSTER
Jeff Morton
Director of Advertising Sales
Telephone: 626-250-2339
Fax: 626-335-6651
jmorton@nhra.com
Maria Aguilar
Senior Advertising Services
Representative
Telephone: 626-250-2353
Fax: 626-335-6651
maguilar@nhra.com
ADVERTISING
Susan Bulot
National Advertising Sales
Telephone: 626-250-2305
Fax: 626-335-6651
sbulot@nhra.com
Cynthia Cabrera
Advertising Services
Representative
Telephone: 626-250-2398
Fax: 626-335-6651
ccabrera@nhra.com
JONI'S RACE SHOP ADVERTISING
Joni Elmslie
Race Shop Sales
Telephone: 626-250-2346
Fax: 626-335-6651
jelmslie@nhra.com
Denise Lewis
Advertising Services
Representative
Telephone: 626-250-2306
Fax: 626-335-6651
dlewis@nhra.com
COMMERCIAL CLASSIFIED ADVERTISING
Robert Jaramillo
Sales
Telephone: 626-250-2395
Fax: 626-335-6651
rjaramillo@nhra.com
Jennifer Tuck
Advertising Services
Representative
Telephone: 626-250-2338
Fax: 626-335-6651
jtuck@nhra.com
PRODUCTION
Matthew Hurd
Production Manager
Telephone: 626-250-2369
Fax: 626-335-6651
mhurd@nhra.com
Rey Oruga
Art Director
Telephone: 626-250-2325
Fax: 626-335-6651
roruga@nhra.com
National DRAGSTER
2220 E. Route 66, Suite 101 • Glendora, CA 91740-7600

Valued by drag racers for 50 years
For 50 years, drag racers and fans have
looked to National DRAGSTER for accurate,
in-depth NHRA drag racing coverage and
insider information. Every week, 48 times a
year, 80,000 NHRA members know they can
also count on National DRAGSTER to bring
them the hottest product information and
the first look at what’s new.
National DRAGSTER delivers you affluent,
brand-loyal subscribers who know their
stuff, not only about drag racing, but also
about the world of automobiles and high
performance beyond the dragstrip. They
are avid NHRA Drag Racing fans and
racers who spend, often, with the sponsors
and advertisers who support their sport –
nearly $2.6 billion on vehicles, parts, and
accessories annually.
As the drag racing enthusiast’s most valued
source of information, National DRAGSTER is
your most valuable connection to a highly
focused audience.
©2008 National Hot Rod Association. No part of this publication may be
reproduced. Data throughout this publication obtained by an independent
random survey of National DRAGSTER subscribers by Lewis & Clark
Research, 2007.
3

Reader Profile
Male 96%
Average age 51
Homeowner 85%
Married 73%
Attended/graduated college/technical school 61%
Occupation professional/managerial/owner 55%
Annual household income $100,000
Why Readers Choose National DRAGSTER
Discuss with friends 79%
Race results 65%
Racing information 61%
Purchase advertised products 60%
Technical information 51%
Request information about advertised products 37%
National DRAGSTER Readers Mean Business
Average reading time
1.6 hours per week
Read half or more of each issue 89%
Refer to each issue 2 to 6 times (average: 4) 79%
4

Buying Power
National DRAGSTER Readers’ Annual Spending
READER
PROFILE
Products, accessories, and
maintenance for race cars
Products, accessories, and
maintenance for high- performance
street cars
Mail-order products
Products, accessories, and
maintenance for RVs
Products, accessories, and
maintenance for family cars
Total spent on products, accessories,
and maintenance
$1,091,735,000
$241,029,000
$235,314,000
$209,600,000
$86,155,000
$1,628,519,000
What National DRAGSTER Readers Buy
Tools 93%
Quality automotive products, even if they cost more 92%
Toolboxes 88%
Drag racing memorabilia 76%
Tires and wheels (family cars, street machines/street rods, race cars) 52%
New vehicles 39%
Influence
Why Readers Choose National DRAGSTER
Refer to it when making purchasing decisions 86%
More likely to buy from an NHRA sponsor or
advertiser 64%
Purchase a product as a result of an
advertisement 60%
Request information about a product
advertised or mentioned in editorial 56%
National DRAGSTER Readers Influence Others
Others act on reader’s vehicle or product
advice all or most of the time 58%
Others act on reader’s vehicle or product
advice some of the time 35%
Others ask for reader’s opinion on automotive
purchases 56%
5

NATIONAL DRAGSTER
2009 PUBLICATION SCHEDULE
Issue Issue Material
No. Date Deadline Subject
1 1/23 1/8 NHRA Top 10 Preview; Predictions
2 1/30 1/15 What’s New I; New Products
3 2/6 1/22 Kragen O’Reilly NHRA Winternationals Souvenir
(Pomona, Calif.); Season Preview
4 2/13 1/29 What’s New II
5 2/20 2/5 Arizona NHRA Nationals Souvenir (Phoenix);
Kragen O’Reilly NHRA Winternationals Pro Results
(Pomona)
6 2/27 2/12 Kragen O’Reilly NHRA WinternationalsNHRA
Winternationals Sportsman Results (Pomona)
7 3/6 2/19 Arizona NHRA Nationals Pro Results (Phoenix)
8 3/13 2/26 ACDelco NHRA Gatornationals Souvenir
(Gainesville, Fla.); Arizona NHRA Nationals
Sportsman Results (Phoenix)
9 3/20 3/5 NHRA Jegs Cajun SPORTSnationals Souvenir;
Readers Choice; What’s New III
10 3/27 3/12 O’Reilly NHRA Spring Nationals Souvenir
(Houston); ACDelco NHRA Gatornationals Pro
Results (Gainesville)
11 4/3 3/19 SummitRacing.com NHRA Nationals Souvenir
(Las Vegas); ACDelco NHRA Gatornationals
Sportsman Results (Gainesville)
12 4/10 3/26 O’Reilly NHRA Spring Nationals Pro Results (Houston);
NHRA Jegs Cajun SPORTSnationals Results
13 4/17 4/2 Summit Racing Equipment NHRA Southern
Nationals Souvenir (Atlanta); NHRA Jegs Pacific
SPORTSnationals Souvenir; SummitRacing.com
NHRA Nationals Pro Results (Las Vegas); O’Reilly
NHRA Spring Nationals Sportsman Results
(Houston)
14 4/24 4/9 SummitRacing.com NHRA Nationals Sportsman
Results (Las Vegas)
15 5/1 4/16 O’Reilly NHRA Midwest Nationals Souvenir
(Madison, Ill.); Summit Racing Equipment NHRA
Southern Nationals Pro Results (Atlanta)
16 5/8 4/23 Summit Racing Equipment NHRA Southern
Nationals Sportsman Results (Atlanta); NHRA Jegs
Pacific SPORTSnationals Results; Spring Catalog
Section
17 5/15 4/30 NHRA Thunder Valley Nationals Souvenir (Bristol,
Tenn.); O’Reilly NHRA Midwest Nationals Pro Results
(Madison)
18 5/22 5/7 O’Reilly NHRA Midwest Nationals Sportsman
Results (Madison)
19 5/29 5/14 O’Reilly NHRA Summer Nationals Souvenir
(Topeka, Kan.); NHRA Thunder Valley Nationals
Pro Results (Bristol)
20 6/5 5/21 NHRA Route 66 Nationals Souvenir (Chicago);
NHRA Thunder Valley Nationals Sportsman Results
(Bristol)
21 6/12 5/28 NHRA SuperNationals Souvenir (Englishtown,
N.J.); O’Reilly NHRA Summer Nationals Pro Results
(Topeka)
22 6/19 6/4 NHRA Route 66 Nationals Pro Results (Chicago);
O’Reilly NHRA Summer Nationals Sportsman
Results (Topeka)
23 6/26 6/11 Summit Racing Equipment NHRA Nationals
Souvenir (Norwalk, Ohio); NHRA SuperNationals
Pro Results (Englishtown); NHRA Route 66 Nationals
Sportsman Results (Chicago)
24 7/3 6/18 NHRA SuperNationals Sportsman Results
(Englishtown); Countdown to the Championship
Analysis
6

25 7/10 6/25 Mopar Mile-High NHRA Nationals Souvenir
(Denver); Summit Racing Equipment NHRA
Nationals Pro Results (Norwalk)
26 7/17 7/2 NHRA Nationals Souvenir (Seattle); Summit
Racing Equipment NHRA Nationals Sportsman
Results (Norwalk)
27 7/24 7/9 Fram Autolite NHRA Nationals Souvenir (Sonoma,
Calif.); Mopar Mile-High NHRA Nationals Pro
Results (Denver)
28 7/31 7/16 NHRA Nationals Pro Results (Seattle); Mopar Mile-
High NHRA Nationals Sportsman Results (Denver)
29 8/7 7/23 Fram Autolite NHRA Nationals Pro Results
(Sonoma); NHRA Nationals Sportsman Results
(Seattle)
30 8/14 7/30 Lucas Oil NHRA Nationals Souvenir (Brainerd,
Minn.); Fram Autolite NHRA Nationals Sportsman
Results (Sonoma)
31 8/21 8/6 Toyo Tires NHRA Nationals Souvenir (Reading, Pa.)
32 8/28 8/13 Mac Tools U.S. Nationals Souvenir I (Indianapolis);
Lucas Oil NHRA Nationals Pro Results (Brainerd)
33 9/4 8/20 Mac Tools U.S. Nationals Souvenir II (Indianapolis);
Toyo Tires NHRA Nationals Pro Results (Reading);
Lucas Oil NHRA Nationals Sportsman Results
(Brainerd)
34 9/11 8/27 Toyo Tires NHRA Nationals Sportsman Results
(Reading)
35 9/18 9/3 NHRA Nationals Souvenir (Charlotte); Mac Tools
U.S. Nationals Pro Results (Indianapolis)
36 9/25 9/10 O’Reilly Super Start Batteries NHRA Fall Nationals
Souvenir (Dallas); Jegs.com NHRA Northern
SPORTSnationals Souvenir; Mac Tools U.S.
Nationals Sportsman Results (Indianapolis)
37 10/2 9/17 O’Reilly NHRA Mid-South Nationals Souvenir
(Memphis, Tenn.); NHRA Nationals Pro Results
(Charlotte)
38 10/9 9/24 Virginia NHRA Nationals Souvenir
(Richmond, Va.); O’Reilly Super Start Batteries
NHRA Fall Nationals Pro Results (Dallas); NHRA
Nationals Sportsman Results (Charlotte)
39 10/16 10/1 O’Reilly NHRA Mid-South Nationals Pro Results
(Memphis); O’Reilly Super Start Batteries NHRA Fall
Nationals Sportsman Results (Dallas); Jegs.com
NHRA Northern SPORTSnationals Results; Fall
Catalog Section
40 10/23 10/8 Virginia NHRA Nationals Pro Results (Richmond);
O’Reilly NHRA Mid-South Nationals Sportsman
Results (Memphis)
41 10/30 10/15 Las Vegas NHRA Nationals Souvenir (Las Vegas);
Virginia NHRA Nationals Sportsman Results
(Richmond)
42 11/6 10/22 SEMA Show Souvenir; Holiday Buyers Guide
43 11/13 10/29 Automobile Club of Southern California NHRA
Finals Souvenir (Pomona); Las Vegas NHRA
Nationals Pro Results (Las Vegas)
44 11/20 11/5 Las Vegas NHRA Nationals Sportsman Results
(Las Vegas)
45 11/27 11/12 Automobile Club of Southern California NHRA
Finals Pro Results (Pomona); Series Champ Profiles:
Comp, Super Stock, Stock, Super Comp, Super Gas
46 12/4 11/19 Automobile Club of Southern California NHRA
Finals Sportsman Results (Pomona); Series Champ
Profiles: Pro Stock, Pro Stock Motorcycle, Top
Alcohol Dragster, Top Alcohol Funny Car
47 12/11 11/25 PRI Show Souvenir; Series Champ Profiles: Top
Fuel, Funny Car
48 12/18 12/3 Year-end Special
PUBLICATION
SCHEDULE
7

Rate Card 33
(effective January
2009 cover dates)
National
Non-Souvenir Issues
See new sizes
page 10
BLACK
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $3,678 . . . . . . . . . . . . . . . . $2,942
2/3-page . . . . . . . . . . . . . . . . . . 2,753 . . . . . . . . . . . . . . . . . 2,202
Insta-page . . . . . . . . . . . . . . . . . 2,431 . . . . . . . . . . . . . . . . . . 1,945
1/2-page . . . . . . . . . . . . . . . . . . 2,208 . . . . . . . . . . . . . . . . . . 1,766
1/3-page . . . . . . . . . . . . . . . . . . 1,574 . . . . . . . . . . . . . . . . . 1,259
1/4-page . . . . . . . . . . . . . . . . . . 1,231 . . . . . . . . . . . . . . . . . . . 985
1/6-page . . . . . . . . . . . . . . . . . . . . 938 . . . . . . . . . . . . . . . . . . . 750
Facing Pages . . . . . . . . . . . . . . 8,313 . . . . . . . . . . . . . . . . . 6,650
2-COLOR
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $4,111 . . . . . . . . . . . . . . . . $3,289
2/3-page . . . . . . . . . . . . . . . . . . 3,183 . . . . . . . . . . . . . . . . . . 2,546
Insta-page . . . . . . . . . . . . . . . . . 2,908 . . . . . . . . . . . . . . . . . 2,326
1/2-page . . . . . . . . . . . . . . . . . . 2,648 . . . . . . . . . . . . . . . . . 2,118
1/3-page . . . . . . . . . . . . . . . . . . 2,006 . . . . . . . . . . . . . . . . . 1,605
1/4-page . . . . . . . . . . . . . . . . . . 1,668 . . . . . . . . . . . . . . . . . 1,334
Facing Pages . . . . . . . . . . . . . . 9,196 . . . . . . . . . . . . . . . . . . 7,357
4-COLOR
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $4,986 . . . . . . . . . . . . . . . . $3,989
2/3-page . . . . . . . . . . . . . . . . . . 4,545 . . . . . . . . . . . . . . . . . 3,636
Insta-page . . . . . . . . . . . . . . . . . 3,870 . . . . . . . . . . . . . . . . . 3,096
1/2-page . . . . . . . . . . . . . . . . . . 3,521 . . . . . . . . . . . . . . . . . 2,817
1/3-page . . . . . . . . . . . . . . . . . . 2,879 . . . . . . . . . . . . . . . . . 2,303
1/4-page . . . . . . . . . . . . . . . . . . 2,541 . . . . . . . . . . . . . . . . . 2,033
Facing Pages . . . . . . . . . . . . . 10,991 . . . . . . . . . . . . . . . . . 8,793
COVERS
Open Rate Rateholder
Cover 3 . . . . . . . . . . . . . . . . . . . $5,649 . . . . . . . . . . . . . . . . $4,519
Cover 2 . . . . . . . . . . . . . . . . . . . . 6,593 . . . . . . . . . . . . . . . . . . 5,274
Cover 2 Spread . . . . . . . . . . . 12,324 . . . . . . . . . . . . . . . . . 9,859
Cover 4 . . . . . . . . . . . . . . . . . . . . 6,911 . . . . . . . . . . . . . . . . . 5,529
8

DRAGSTER
Souvenir issue rates include a premium. Bonus circulation is
gained through distribution to fans and participants at each
NHRA Full Throttle Drag Racing Series national event, NHRA
Jegs SPORTSnationals event, and select trade shows.
Souvenir Issues
BLACK
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $4,046 . . . . . . . . . . . . . . . . $3,236
2/3-page . . . . . . . . . . . . . . . . . . 3,028 . . . . . . . . . . . . . . . . . 2,422
Insta-page . . . . . . . . . . . . . . . . . 2,674 . . . . . . . . . . . . . . . . . . 2,140
1/2-page . . . . . . . . . . . . . . . . . . 2,429 . . . . . . . . . . . . . . . . . . 1,943
1/3-page . . . . . . . . . . . . . . . . . . 1,731 . . . . . . . . . . . . . . . . . . 1,385
1/4-page . . . . . . . . . . . . . . . . . . 1,354 . . . . . . . . . . . . . . . . . 1,084
1/6-page . . . . . . . . . . . . . . . . . . 1,032 . . . . . . . . . . . . . . . . . . . 825
Facing Pages . . . . . . . . . . . . . . 9,144 . . . . . . . . . . . . . . . . . . 7,315
DISPLAY RATES
2-COLOR
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $4,522 . . . . . . . . . . . . . . . . $3,618
2/3-page . . . . . . . . . . . . . . . . . . 3,501 . . . . . . . . . . . . . . . . . . 2,801
Insta-page . . . . . . . . . . . . . . . . . 3,199 . . . . . . . . . . . . . . . . . . 2,559
1/2-page . . . . . . . . . . . . . . . . . . 2,913 . . . . . . . . . . . . . . . . . . 2,330
1/3-page . . . . . . . . . . . . . . . . . . 2,207 . . . . . . . . . . . . . . . . . . 1,766
1/4-page . . . . . . . . . . . . . . . . . . 1,835 . . . . . . . . . . . . . . . . . 1,467
Facing Pages . . . . . . . . . . . . . 10,116 . . . . . . . . . . . . . . . . . . 8,093
4-COLOR
Size Open Rate Rateholder
Full Page . . . . . . . . . . . . . . . . . $5,485 . . . . . . . . . . . . . . . . $4,388
2/3-page . . . . . . . . . . . . . . . . . . 5,000 . . . . . . . . . . . . . . . . . 4,000
Insta-page . . . . . . . . . . . . . . . . . 4,257 . . . . . . . . . . . . . . . . . 3,406
1/2-page . . . . . . . . . . . . . . . . . . 3,873 . . . . . . . . . . . . . . . . . 3,099
1/3-page . . . . . . . . . . . . . . . . . . 3,167 . . . . . . . . . . . . . . . . . . 2,533
1/4-page . . . . . . . . . . . . . . . . . . 2,795 . . . . . . . . . . . . . . . . . 2,236
Facing Pages . . . . . . . . . . . . . 12,090 . . . . . . . . . . . . . . . . . . 9,672
COVERS
Size Open Rate Rateholder
Cover 3 . . . . . . . . . . . . . . . . . . . $6,214 . . . . . . . . . . . . . . . . $4,971
Cover 2 . . . . . . . . . . . . . . . . . . . . 7,252 . . . . . . . . . . . . . . . . . . 5,801
Cover 2 Spread . . . . . . . . . . . 13,556 . . . . . . . . . . . . . . . . 10,845
Cover 4 . . . . . . . . . . . . . . . . . . . . 7,602 . . . . . . . . . . . . . . . . . 6,082
Bleed ads require a 10% premium.
9

National DRAGSTER
NEW SIZES FOR 2009
2-page Spread Full Bleed 20 1 / 2 " x 12 1 / 2 "
2-page Spread Gutter Bleed 19 1 / 2 " x 11 1 / 2 "
Full Page 9 1 / 2 " x 11 1 / 2 "
(10 1 / 2 " x 12 1 / 2 " w/bleed)
(10" x 12" trim)
Insta-page
6 7 / 8 " x 8"
2/3-page
9 1 / 4 " x 7 1 / 2 "
1/2-page (horizontal)
9 1 / 4 " x 5 5 / 8 "
1/2-page
(vertical)
4 1 / 2 " x 11 5 / 16 "
1/3-page
(square)
6 7 / 8 " x 5 5 / 8 "
1/3-page
(vertical)
4 1 / 2 "x 7 1 / 2 "
1/3-page (horizontal)
9 1 / 4 " x 3 5 / 8 "
10

1/4-page
(square)
4 1 / 2 " x 5 5 / 8 "
Joni’s Race
Shop
4 1 / 4 " x 3 11 / 16 "
1/6-page
(square)
4 1 / 2 " x 3 5 / 8 "
1/4-page
(horizontal)
6 7 / 8 " x 3 5 / 8 "
Racer For Sale
4 1 / 2 " x 3 1 / 8 "
Jr. DRAGSTER
NEW SIZES FOR 2009
MECHANICAL
INFORMATION
2-page Spread (Gutter Bleed Only) 19 1 / 2 " x 11 1 / 2 "
Race Place
2 3 / 16 "x 1 1 / 2 "
Full Page
9 1 / 2 "x 11 1/ 2 "
Junior Page
6 7 / 8 "x 8"
1/3-page (square)
6 7 / 8 "x 5 5/ 8 "
1/ 2 -page (horizontal)
9 1 / 4 "x 5 5/ 8 "
1/2-page
(vertical)
4 1 / 2 "x 11 5/ 16 "
1/4-page
(square)
4 1 / 2 "x 5 5/ 8 "
Jr. Race Shop
4 1 / 2 "x 3 5 / 8 "
11

COLUMNS INCHES PICAS
1 Column . . . . . . . . . . . . . . . . . 2 3 / 16 . . . . . . . . . . . . . . . . . . 13p1.5
2 Column . . . . . . . . . . . . . . . . . 4 1 / 2 . . . . . . . . . . . . . . . . . . . . 27p3
3 Column . . . . . . . . . . . . . . . . . 6 7 / 8 . . . . . . . . . . . . . . . . . . 41p4.5
4 Column . . . . . . . . . . . . . . . . . 9 1 / 2 . . . . . . . . . . . . . . . . . . . . . . 57
AD SIZE INCHES (width x height) COLUMNS
2-Page Spread Bleed . . . . . . 20 1 / 2 x 12 1 / 2 . . . . . . . 8 x Full
2-Page Spread w/o Bleed . . . 19 1 / 2 x 11 1 / 2 . . . . . . . . 8 x Full
Full Page Bleed . . . . . . . . . . . . 10 1 / 2 x 12 1 / 2
. . . . . . . 4 x Full
Full Page Trim . . . . . . . . . . . . . . . . 10 x 12 . . . . . . . . . . . .4 x Full
Full Page w/o Bleed . . . . . . . . . 9 1 / 2 x 11 1 / 2
. . . . . . . 4 x Full
2/3-page . . . . . . . . . . . . . . . . . . . 9 1 / 4 x 7 1 / 2 . . . . . . . . 4 x 7 1 / 2
Insta-page . . . . . . . . . . . . . . . . . 6 7 / 8 x 8 . . . . . . . . . . . 3 x 8
1/2-page (vertical) . . . . . . . . . . 4 1 / 2 x 11 5 / 16 . . . . . . . . 2 x Full
1/2-page (horizontal) . . . . . . . . 9 1 / 4 x 5 5 / 8 . . . . . . . . . 4 x 5 5 / 8
1/3-page (vertical) . . . . . . . . . . 4 1 / 2 x 7 1 / 2 . . . . . . . . . 2 x 7 1 / 2
1/3-page (horizontal) . . . . . . . . 9 1 / 4 x 3 5 / 8 . . . . . . . . . 4 x 3 5 / 8
1/3-page (square) . . . . . . . . . . 6 7 / 8 x 5 5 / 8 . . . . . . . . . 3 x 5 5 / 8
1/4-page (horizontal) . . . . . . . 6 7 / 8 x 3 5 / 8 . . . . . . . . . 3 x 3 5 / 8
1/4-page (square) . . . . . . . . . . 4 1 / 2 x 5 5 / 8 . . . . . . . . . 2 x 5 5 / 8
1/6-page (square) . . . . . . . . . . 4 1 / 2 x 3 5 / 8 . . . . . . . . . 2 x 3 5 / 8
Racer For Sale
(non-commercial) . . . . . . . . . . 4 1 / 2 x 3 1 / 8 . . . . . . . . . 2 x 3 1 / 8
12

Performance
Directory
National DRAGSTER’s Performance Directory is the “yellow
pages” for the drag racing industry, formatted in
alphabetical order. Your ad appears in every issue for
reference as well as continuous exposure. Plus, you can
increase your reach for just $10 more per week with a
listing and link on NHRA.com.
• Contracted for a 48-time (one-year) placement;
renewed on a calendar-year basis.
• Built-in discount for display advertising.
• No charge for Performance Directory (Rateholder) ad if
you run a 1/3-page or larger display ad.
• One free credential to each NHRA Full Throttle Drag
Racing Series national event with the opportunity to
purchase up to 4 more credentials at a discounted rate.
PERFORMANCE
DIRECTORY
• Complimentary subscription to National DRAGSTER.
Invoiced monthly ($65) per insertion/$3,120 per year.
First payment of $520 must be prepaid.
Spot-color red available at an additional $10 per ad.
ALL RATES ARE NET AND NON-COMMISSIONABLE.
PRODUCTION SPECIFICATIONS: 1.875" wide x 1" tall.
PDF format preferred. Ask your representative about other
size options.
NHRA.com PERFORMANCE DIRECTORY: National
DRAGSTER Performance Directory advertisers may have
existing ads placed alphabetically on NHRA.com and
linked to their site for $10 per week.
Fast Fact
83% of National DRAGSTER
readers perform their own vehicle
maintenance and repairs
13

Dragmart
Classifieds
Super-economical and always read, National DRAGSTER
commercial classifieds put your product’s quality first over
ad price. Rates in this section are only $59.95 per column
inch. Whether you advertise every week, every other week,
or once a month, you’ll enjoy the same low rate.
Ask your ad sales representative about adding NHRA.com
to your Dragmart Classified ad buy for even more
exposure.
MECHANICAL REQUIREMENTS
Column widths:
1 column = 1.767"
2 column = 3.637"
3 column = 5.508"
4 column = 7.379"
5 column = 9.25"
Min./max. size: 1 column x 1" tall/5 column x 6" tall
Rates: $59.95 per column inch
Spot-color red available at an additional 15% per ad.
Prepayment or preapproved credit required; the first three
insertions in this section must be prepaid. Visa, MasterCard,
American Express, Discover, check, or money order
accepted.
ALL RATES ARE NET AND NON-COMMISSIONABLE.
DEADLINES AND CLOSING DATES: Dragmart space
reservations must be received by Wednesday, 16 days
prior to the cover date. Final date and time of ad closing is
each Wednesday, 5 p.m. PT. Any Dragmart ad not
received by the deadline will be omitted unless
arrangements have been made with ad personnel.
Publisher reserves the right to pick up previous ad.
NHRA.com Dragmart: Contact your ad sales representative.
Fast Fact
National DRAGSTER
readers' average annual household income
is $100,000
14

Joni's
Race Shop
Everybody knows the hottest new products and wildest
innovations usually appear first in Joni’s Race Shop,
National DRAGSTER’s unique showcase for single-product
and single-service ads, economically priced for the highperformance
entrepreneur.
GUIDELINES: No more than 2 stacked or side-by-side ads
per page per company. No more than 3 ads per
company per issue (with 1-page separation after second
ad in same issue). No more than 1 product listed per 1/6-
page ad. Price listed must represent product being
advertised or otherwise noted with part number or name
of specific product being priced. Listing of catalog and
price is acceptable and not considered a second product
or price. Some restrictions apply; contact ad sales rep.
Publisher reserves right to review/refuse ad before printing.
RATES: Purchased in groups of 3
$400 per insertion, non-souvenir issue
$435 per insertion, souvenir issue
Frequency-discount rate of $400 per insertion with insertion
schedule of 24x or more
• 1 price per 1/6-page ad
• Spot-color red available at an additional $100 per ad
CLASSIFIEDS/
JONI’S RACE SHOP
• $50 positioning charge for stacked and/or side-by-side
ads (per ad, per insertion) or primary placement
• Production charge: $100 per hour or minimum $25 per
15 minutes
• First-time advertisers: Your first ad will be built FREE
ALL RATES ARE NET AND NON-COMMISSIONABLE.
PAYMENT: Prepayment required for first three ads or with
preapproved credit. Visa, MasterCard, American Express,
Discover, check, or money order accepted.
AD SIZE: 4 1 / 4 " wide x 3 11 / 16 " tall
DEADLINES: See pages 6-7.
NHRA.com: Contact your ad sales representative.
15

Catalog Sections
CATALOG SECTIONS: Produced twice annually, in spring
and fall
Size: 1/9-page
Rates: $250 for black and white; $400 for 4-color
Deadlines: April 16 (spring); Sept. 24 (fall)
ALL RATES ARE NET AND NON-COMMISSIONABLE
NHRA.com
NHRA’s robust, comprehensive web site is updated
constantly with news and race results as they happen from
the knowledgeable staff of National DRAGSTER. NHRA.com
is a powerful partner to National DRAGSTER and the
natural marketing choice when you want to expand your
reach and increase your visibility among drag racing’s
new fans, longtime fans, and everyone in between.
RATES
SIZE (AVAILABILITY) RATE FREQUENCY
120x240 Home-page
Vertical Banner (8) . . . . . . . . . . . . . . . . . $2,000 . . . . . . . . . . . . . . Monthly
120x60 Home-page Button (2) . . . . . . . 2,000 . . . . . . . . . . . . . . Monthly
120x60 Sponsored
News Button (1) . . . . . . . . . . . . . . . . . . . . . 6,000 . . . . . . . . . . . . . . Monthly
468x60 Rotating
Banner (inquire) . . . . . . . . . . . . . . . . . . . . . . . 17.65 . . . . . . . . . . . . . . CPM
Contact your ad sales representative for details.
Jr. Dragster
See new sizes page 11
The bimonthly publication for young members of the NHRA
Jr. Drag Racing League and their affluent parents offers
you another highly targeted market in NHRA’s membership.
Almost every Jr. member, from age 8 to 17, is an active
racing participant or is planning to become one.
Brand loyalty begins early, and Jr. DRAGSTER is the most
valued source of news, information, and advertising about
the parts and services Jr. drivers need to make their racing
dreams come true.
16

RATES 1X 3X 6X
Cover 4 . . . . . . . . . . . $1,471 . . . . . . . . $1,343 . . . . . . . . . $1,279
Cover 3 . . . . . . . . . . . . . 1,205 . . . . . . . . . . 1,100 . . . . . . . . . . 1,048
Cover 2 . . . . . . . . . . . . . 1,404 . . . . . . . . . . 1,282 . . . . . . . . . . 1,221
Facing Pages . . . . . . . 2,136 . . . . . . . . . . 1,950 . . . . . . . . . . 1,857
Full Page . . . . . . . . . . . 1,063 . . . . . . . . . . . 970 . . . . . . . . . . . 924
Junior Page . . . . . . . . . . 644 . . . . . . . . . . . 588 . . . . . . . . . . . 560
1/2-page . . . . . . . . . . . . . 636 . . . . . . . . . . . 581 . . . . . . . . . . . 553
1/3-page . . . . . . . . . . . . . 428 . . . . . . . . . . . 391 . . . . . . . . . . . 372
1/4-page . . . . . . . . . . . . . 342 . . . . . . . . . . . . 312 . . . . . . . . . . . 297
Add $75 for spot blue. Bleed ads require a 10% premium.
Jr. Race Shop: $190 per insertion, purchased in groups of 3.
Race Place: $55 per insertion. Contract for all 6 — total
cost $270.
MECHANICAL REQUIREMENTS
COLUMNS INCHES PICAS
1 Column . . . . . . . . . . . . . . . . . 2 3 / 16 . . . . . . . . . . . . . . . . . . 13p1.5
2 Column . . . . . . . . . . . . . . . . . . 4 1 / 2 . . . . . . . . . . . . . . . . . . . 27p3
3 Column . . . . . . . . . . . . . . . . . 6 7 / 8 . . . . . . . . . . . . . . . . . . . 41p4.5
4 Column . . . . . . . . . . . . . . . . . 9 1 / 2 . . . . . . . . . . . . . . . . . . 57
NEW SIZES for 2009 INCHES (width x height) COLUMNS
2-page Spread
Gutter Bleed Only . . . . . . . . 19 1 / 2 x 11 1 / 2 . . . . . . . . . . . . . 8
Full Page
Gutter Bleed Only . . . . . . . . . . 10 x 11 1 / 2 . . . . . . . . . . . . . 4
Full Page (image) . . . . . . . . . 9 1 / 2 x 11 1 / 2 . . . . . . . . . . . . . 4
Junior Page . . . . . . . . . . . . . . 6 7 / 8 x 8 . . . . . . . . . . . . . . . . 3
1/2-page (horizontal) . . . . . . 9 1 / 4 x 5 5 / 8 . . . . . . . . . . . . . 4
1/2-page (vertical) . . . . . . . . 4 1 / 2 x 11 5 / 16 . . . . . . . . . . . . 2
1/3-page (square) . . . . . . . . . 6 7 / 8 x 5 5 / 8 . . . . . . . . . . . . . . 3
1/4-page (square) . . . . . . . . . 4 1 / 2 x 5 5 / 8 . . . . . . . . . . . . . . 2
Jr. Race Shop . . . . . . . . . . . . . 4 1 / 2 x 3 5 / 8
Race Place . . . . . . . . . . . . . . 2 3 / 16 x 1 1 / 2
Full-page bleed ads, keep live matter at 10 3 / 8 " x 14 1 / 2 ".
Two-page spread ads, keep live matter at 21 3 / 4 " x 14 1 / 2 ".
CATALOG/
NHRA.COM/
JR. DRAGSTER
DEADLINES
ISSUE DATE
MATERIAL DEADLINE
March/April . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2/5/09
May/June . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4/2/09
July/August . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6/4/09
September/October . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8/6/09
November/December . . . . . . . . . . . . . . . . . . . . . . . . . . . .9/24/09
January/February 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . .11/24/09
NHRA.com: Advertisers may list company information in
Jr. Performance Directory on jrdragster.nhra.com; annual
cost $200. Contact your ad sales representative.
17

Event Programs
In every major U.S. market, 24 weekends a year, NHRA Full
Throttle Drag Racing Series event programs deliver your
message directly to NHRA’s loyal and enthusiastic fans in
the grandstands. Fans refer to these valuable trackside
guides over and over again each day for driver listings,
daily schedules, feature material, and more. Kids and
adults use event programs for collecting their favorite
drivers’ autographs to keep forever as a treasured souvenir.
Display advertising is available for programs at each of the
24 spectacular events on the 2009 NHRA Full Throttle Drag
Racing Series national tour.
RATES: Contact your ad sales representative
SIZES
INCHES
Full Page (live area) . . . . . . . . . . . . . . . . . . . . . . . . . 7 1 / 2 x 10 1 / 8
Full Page (bleed) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1 / 2 x 11 1 / 8
Full Page (trim) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 x 10 5 / 8
Facing Pages (live) . . . . . . . . . . . . . . . . . . . . . . . . . . 15 1 / 2 x 10 1 / 8
Facing Pages (bleed) . . . . . . . . . . . . . . . . . . . . . . . 16 1 / 2 x 11 1 / 8
MECHANICAL REQUIREMENTS: See “Digital Information”
pages 23-25. 175-line screen; saddle stitched.
Event (Location)
Deadline
NHRA Winternationals (Pomona, Calif.) 1/12
Arizona NHRA Nationals (Phoenix) 1/22
ACDelco NHRA Gatornationals (Gainesville, Fla.) 2/12
O’Reilly NHRA Spring Nationals (Houston) 2/26
SummitRacing.com NHRA Nationals (Las Vegas) 3/5
Summit Racing Equipment NHRA Southern Nationals (Atlanta) 3/19
O’Reilly NHRA Midwest Nationals (Madison, Ill.) 4/9
NHRA Thunder Valley Nationals (Bristol, Tenn.) 4/16
O’Reilly NHRA Summer Nationals (Topeka, Kan.) 4/30
NHRA Route 66 Nationals (Chicago) 5/7
NHRA SuperNationals (Englishtown, N.J.) 5/14
Summit Racing Equipment NHRA Nationals (Norwalk, Ohio) 5/28
Mopar Mile-High NHRA Nationals (Denver) 6/11
NHRA Nationals (Seattle) 6/18
Fram Autolite NHRA Nationals (Sonoma, Calif.) 6/25
Lucas Oil NHRA Nationals (Brainerd, Minn.) 7/9
Toyo Tires NHRA Nationals (Reading, Pa.) 7/23
Mac Tools U.S. Nationals (Indianapolis) 7/30
NHRA Nationals (Charlotte) 8/20
O’Reilly Super Start Batteries NHRA Fall Nationals (Dallas) 8/27
O’Reilly NHRA Mid-South Nationals (Memphis, Tenn.) 9/3
Virginia NHRA Nationals (Richmond, Va.) 9/10
Las Vegas NHRA Nationals (Las Vegas) 10/1
Automobile Club of Southern California NHRA Finals (Pomona, Calif.) 10/15
18

NHRA
Rulebook
The annual NHRA Rulebook is required reading for NHRA’s
80,000 members, from Top Fuel superstars to weekend
warriors at the local dragstrip. In fact, drag racers refer to it
so often that it’s published in a convenient pocket size so
they can take it anywhere. The NHRA Jr. Drag Racing
League edition serves its young members the same way:
They don’t leave home without the Rulebook.
SPACE RESERVATION: 9/10/09
MATERIAL DEADLINE: 9/17/09
RATES
Spread 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,096
Full-page 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,629
Full-page Black & White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,839
COVERS (4-color only)
Cover 2 or 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,594
Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,000
MECHANICAL REQUIREMENTS: See “Digital Information”
pages 23-25. 133-line screen; perfect bound.
SIZES
INCHES
Full Page (live area) . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1 / 2 x 7 7 / 8
Full Page (bleed) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1 / 2 x 8 7 / 8
Full Page (trim) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1 / 8 x 8 3 / 8
Spread (live area) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 3 / 4 x 7 7 / 8
Spread (bleed) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3 / 4 x 8 7 / 8
PRODUCTION CHARGES: 10% bleed charge.
Jr. Rulebook
SPACE RESERVATION: 9/24/09
EVENT PROGRAMS/
RULEBOOKS
MATERIAL DEADLINE: 10/1/09
RATES: Contact your ad sales representative.
MECHANICAL REQUIREMENTS: See “Digital Information”
pages 23-25. 133-line screen.
SIZES: See specifications for NHRA Rulebook.
19

Fan Guide
NHRA’s annual guide to the racing season is the race fan’s
road map to every event on the multibillion-dollar national
Full Throttle Drag Racing Series tour, loaded with spectacular
action photography, performance stats, and close-ups with
racing celebrities. It’s just the vehicle you need for a fast start
to the new year, with the staying power to last all season
long. Distributed to National DRAGSTER subscribers in early
February and sold trackside until season’s end in November.
SPACE RESERVATION: 11/17/09
MATERIAL DEADLINE: 11/24/09
RATES
4-COLOR
Facing Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,100
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,060
Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,722
Cover 2 or 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,565
MECHANICAL REQUIREMENTS: See “Digital Information”
pages 23-25. 133-line screen 4-color; saddle stitched.
SIZES
INCHES
Full Page (live area) . . . . . . . . . . . . . . . . . . . . . . . . . 7 1 / 2 x 10 1 / 8
Full Page (bleed) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1 / 2 x 11 1 / 8
Full Page (trim) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 x 10 5 / 8
Facing Pages (live) . . . . . . . . . . . . . . . . . . . . . . . . . . 15 1 / 2 x 10 1 / 8
Facing Pages (bleed) . . . . . . . . . . . . . . . . . . . . . . . 16 1 / 2 x 11 1 / 8
Fast Fact
Since 2005, National DRAGSTER readers
have almost doubled their average individual
spending on products, accessories, and
maintenance for their vehicles.
2005: $11,300 2007: $22,229
Fast Fact
65% of National DRAGSTER subscribers
pass along their issue to others, or let others
borrow it, when they’ve finished reading it.
The result is a pass-along rate of
3 additional readers per issue.
20

Production
Specifications
Send all ad material to:
National DRAGSTER
2220 E. Route 66, Suite 101
Glendora, CA 91740-7600
(626) 963-7695
E-mail: NDads@nhra.com
FTP: Contact your ad sales representative for access.
Office hours:
8:30 a.m.–5:30 p.m. PT Monday–Thursday
8:30 a.m.–12:30 p.m. PT Friday
Fax: (626) 335-6651
Deadlines: Allow sufficient time for our production staff to
ensure that all elements are correct. Ad material for National
DRAGSTER is due on Thursday, 15 days prior to the issue cover
date. See publication schedule for material deadlines. NHRA
Publications cannot guarantee proper reproduction of the
ad if materials are received after the due date.
Printing process: Offset Web. Stock: Premium Newsprint.
National DRAGSTER is a direct-to-plate publication, so all
advertising must be submitted in a digital format (see
“Digital Information,” pages 23-25). Ads not submitted
digitally will be copy-dot scanned by the printer, and the
advertiser will be billed at the prevailing rate (call your ad
services representative for more information).
E-mail: NDads@nhra.com. See “How to Send Digital Files,”
page 23.
Computer art on disk: See “Digital Information,”
pages 23-25.
Line screen: 133-line screen ruling is preferred. Undercolor
removal not to exceed 280% maximum density.
Recommended aim points are Cyan 80, Magenta 70,
Yellow 70, Black 60. SWOP or DDAP standards apply.
Color rotation: Black, Cyan, Magenta, Yellow.
Ink density: Your total maximum ink density should not
exceed 260%. Recommended mixture for a CMYK black is
Cyan 40, Magenta 20, Yellow 20, Black 100.
Proofs: If a proof is not delivered with computer art, a
printout charge will be invoiced at prevailing rates.
Late ad material will be subject to additional
handling charges.
GENERAL AD CONSTRUCTION
21
FAN GUIDE/
PRODUCTION SPECIFI-
CATIONS

Build your ad on a document that is the approximate size of
the ad. Do not build your ad on an oversize page: for
example, do not build a 2x2-inch ad on an 11x17-inch page.
Set up full-page ads to bleed size. Be sure to include
bleed when making a PDF. All copy and images should
be contained within the live area.
Use only CMYK (process) color. For spot red, use
magenta. Printer will convert your magenta plate to our
PMS red.
A digital proof must be provided. Laser proofs are used
to check copy and art placement only. It is the advertiser’s
responsibility to check color percentages and placement;
ink-jet and color laser proofs are not accurate for color.
If you choose to supply the ad as a working file in place
of a PDF, we require the following:
• The ad must be built using QuarkXpress, Adobe
InDesign, Illustrator, or Photoshop.
• All graphics must be CMYK or grayscale and included
with the file.
• All fonts must be PostScript Type 1 fonts and included
with the file.
IMAGE/TRIM/BLEED SPECS
Image: This is the live area that contains all text, images,
etc. that must print.
Trim: Final trim size of publication. Any images, text, etc.,
between image and trim may be trimmed off.
Bleed: Necessary 1 / 4 - inch of background beyond trim.
This ensures that the background extends to the edge of
the page.
SCANNING INPUT and OUTPUT RESOLUTIONS
Raster art: 266 dpi @ 100%, 133 lpi
Vector art: 1,200-1,800 dpi @ 100%, 133 lpi
Bitmapped art: 1,200 dpi @ 100%, 133 lpi
Fast Fact
64% of National DRAGSTER readers
prefer to buy from NHRA advertisers or sponsors
22
Fast Fact
62% of National DRAGSTER
readers say, “I spend more on things
for my cars than most people.”

NHRA Publications
Digital Information
UNCOATED STOCK
SWOP standards: U.S. web uncoated
Dot gain: 25%
Screen frequency: 133 lpi
Screens must be at least 15%
COATED STOCK (covers)
SWOP standards: U.S. web coated
Dot gain: 20%
Screen frequency: 133 lpi
Screens must be at least 15%
Do not assign undercolor removal or transfer functions
to your images. This is managed by our closed-loop color
system. Simply set up files using information above.
HOW TO SEND DIGITAL FILES
Contact your ad representative so he or she can notify the
production department whether the advertisement will
arrive via disk, e-mail, or FTP.
• Disk: We accept DVDs, CDs, or Zip disks (100 or 250MB).
• E-mail: Send files to NDads@nhra.com. Maximum file size is
10MB. If items need to be sent in two e-mails, please note
on the e-mail memo. E-mail messages may take up to 4
hours to receive, depending on how busy our service
provider is when the message is sent.
• FTP: Please contact your ad services representative for
site name, user ID and password. Our FTP site can only
be accessed with a web browser.
Files should be compressed using compression
software such as Stuffit for Macintosh or PKZIP or WinZip for
PC. Demo software is available for download from the
Internet. Check all files for viruses before sending.
GENERAL SPECIFICATIONS
We strongly recommend that you supply your ad as a PDF
that is PDF/X-1a:2001 compliant, but we will also accept an
ad that is in a TIFF or EPS format. We recommend that you
create your ad using a professional page-layout program
such as QuarkXPress or Adobe InDesign. For graphics and
scans, we recommend Adobe Illustrator, Adobe Photoshop,
and Macromedia Freehand. Ads created in PageMaker or
Corel Draw will not be accepted unless you supply a PDF. We
cannot accept an ad or PDF created from business
programs such as WordPerfect, Microsoft Word, PowerPoint,
or Publisher. Ads that require corrections will be assessed a
$25.00 fee per 15 minutes of production time.
23

PDF SETTINGS
Please refer to PDF settings below or contact your ad
services representative for a set of Adobe Acrobat Distiller
job options. We require your ad to be an Acrobat 4
(PDF 1.3) compatible PDF file distilled using Adobe Acrobat
Distiller. There are many benefits: If properly prepared, PDFs
eliminate the need to send multiple files (fonts, images, logos,
and native applications); PDFs ensure that your file won’t
accidentally be changed; PDFs compress your file size so it
can be transmitted more quickly; and PDFs allow the
advertiser to view how the ad will print.
PDF PRODUCTION, ADOBE ACROBAT 6, 7, & 8
It is best to print to PostScript and then distill to PDF. If you
choose to export to PDF, be sure to use a PDF/X-1a:2001
preset. Adobe Distiller 6, 7, and 8 are supplied with a
default PDF/X-1a profile. Use this profile to distill your
PostScript files. Distiller will prompt you if it is unable to distill
your postscript to PDF. In most instances, the log window
will tell you what is wrong with your file.
NOTE TO USERS OF ADOBE DISTILLER 4.0: Contact your
ad services representative for Distiller settings.
WHAT IS PDF/X-1a:2001
PDF/X-1a:2001 is a standard of PDF developed by the ISO
(International Standardization Organization). It is a means
for graphic arts professionals to reliably and efficiently
exchange final print-ready ads and pages.
PDF/X-1a:2001 requirements:
• All colors must be CMYK.
• Adobe Acrobat 4 (PDF 1.3) compatible.
• Gray objects must be grayscale.
• Transparencies must be flattened.
• All fonts must be embedded into the PDF file.
Files must be identified as trapped or untrapped
(determined by Distiller).
Output intent must be PDF/X-1a:2001-compliant
(determined by Distiller).
FONTS
Use PostScript Type 1 fonts. Incompatible fonts such as
TrueTypes and Multiple Masters must be converted to
outlines (a graphic element). Otherwise, we will convert
them to compatible PostScript printer fonts. A production
charge of $100 per hour will be billed for time spent loading
fonts and graphics that were not originally supplied.
Many PC-based fonts sent with PC-built ads are not
compatible with Macintosh computers. Therefore, we
recommend that generic PostScript fonts such as
Helvetica, Times, Futura, Avant Garde, Palatino, or Courier
be used for body copy so in-house type changes can be
made if requested by the advertiser. Headlines that use
fonts not compatible with Macintosh computers should be
converted to graphic format.
24

GRAPHICS
All graphics must be CMYK or grayscale. If RGB or spot
color graphics are used, we will convert them to CMYK
or grayscale. NHRA Publications cannot guarantee
accurate color reproduction of converted RGB elements.
If you use graphics from Web sites, convert them to
CMYK or grayscale at a resolution of no less than 200 dpi.
Please note: 72 dpi, commonly used on Web sites, is low
resolution and will print as such.
Layered graphics created in programs such as Photoshop
and Illustrator must be flattened before the file is sent.
Clipping paths must be done in Photoshop, not
through page-layout program extensions. Keep clipping
points to a minimum.
For the best reproduction, we recommend a line screen
of 133 (1,200-1,800 for line art created in vector graphics
programs). Do not oversize images. For example, don’t use
a 10-inch scan for a 3-inch image box.
NHRA Policies
NHRA’s maximum liability for any error in ads is limited to
cost of ad space occupied by error. If publisher’s error
results in advertisement of goods at less than specified
price, publisher will furnish a letter to advertiser to be
posted, noting error and stating correct price, but will have
no liability for goods sold at incorrect price.
Publisher assumes no responsibility for errors in copy.
Claims for adjustment of error must be made no later
than 3 days after publication date upon which said
error occurred.
Copy changes or ads not received by material
deadline will be replaced by copy run previously. Publisher
not responsible for ad materials not called for within 60
days of cover date.
Publisher’s schedule of deadlines must be observed to
assure publication. Proofs, when submitted, will be
reviewed for typographical errors only. Time spent making
excessive alterations to copy will be charged to advertiser.
For mutual protection of publication, advertisers, and
readers, publisher reserves right to edit, reject, or reclassify
ads deemed objectionable or offensive in subject matter,
phraseology, or illustration.
Advertising designed to resemble news matter must
carry the word “advertisement” at the top of the
advertisement.
Advertiser agrees to pay publisher for all expenses,
including attorney’s fees and court costs, incurred to
collect any amount due under a verbal or written
advertising agreement.
Advertisers will be held fully responsible for all payments
on which their agencies and/or representatives default.
Publisher will not be bound by conditions printed on
25
POLICIES

order blanks or copy instructions that conflict with
provisions of this rate card. Advertisers must pay
production charges for any ad ordered and typeset but
not used. Contracts must be bona fide and must specify a
contract year and number of insertions.
Ads are accepted and published on representation
that advertiser and agency are authorized to publish entire
contents and subject matter thereof. Advertiser and
agency will indemnify and hold publisher harmless from
and against any loss or expense arising out of publication
of such ads, including, without limitation, those resulting
from claims or suits of libel, violation of right of privacy,
plagiarism, copyright infringement, or misappropriation of
name or likeness.
Publisher shall not be subject to any liability whatsoever
for failure to publish or circulate all or any issue or issues
because of strike, work stoppage, accident, fire, act of God,
or any other circumstance outside control of publisher. If for
any reason an acceptable ad is not run, publisher’s liability
is limited to running ad in next available issue.
MECHANICAL SPECIFICATIONS: Rates and information
on tip-ins, inserts, and multiple-page units are available on
request and approval of NHRA Publications. Special adposition
requests, nonstandard unit sizes, special inks, or
any other than normal printing treatment must be
discussed in advance. Bleed ads require a 10% premium.
Insertion orders specifying positions other than covers or
spreads will be accepted on request, but position
specified is not guaranteed unless approved by publisher.
Publisher reserves the right to give a better position than
specified at no increase in rate.
Material not conforming to publisher’s mechanical
specifications will be billed at actual cost for extra
handling charges.
DISCOUNTS: Bulk discounts available to all National
DRAGSTER Display advertisers in addition to Rateholder
discount. Discounts apply to advertising space and not
production charges.
COMMISSIONS: Agency commissions of 15% are granted
to recognized agencies if total amount due is paid in full
within 90 days of invoice. NO AGENCY COMMISSION WILL BE
GRANTED FOR ACCOUNTS 90 DAYS IN ARREARS. Publisher’s
decision is final on agency recognition. 15% discount applies
to display advertising only.
BILLING INFORMATION: Full payment must accompany all
orders unless credit has been established with NHRA
Publications accounting office. Past-due accounts may be
dropped from ad schedule without notice. Any account not
paid in full for a period of 30 days from invoice date will be
assessed a 1.5% per month interest charge until brought
current. On accounts delinquent more than 60 days from
invoice date, agency and advertiser will be notified in writing
26

and ads will not be run until account is settled. Advertisers
delinquent more than 90 days will have Rateholder pulled
from publication for remainder of contract period and will
forfeit 48-issue rate. This may result in back charges for
discounts given. Advertisers may then be asked to send full
payment with all orders until credit is reestablished.
PRODUCTION CHARGES: NHRA Publications’ Production
department can assist in layout, illustration, and design.
Charges for building/revising ads will be billed at prevailing
rates.
PHOTOGRAPHIC SERVICES: NHRA maintains a library of
drag racing photographs. Use of file photographs in NHRA
publications costs $50 each for black and white images
and $200 each for four-color images. Special photographic
rates are available to bulk purchasers. For information,
contact ad sales, (626) 963-7695. For outside publication
rights, available at an additional cost, call Teresa Long,
National DRAGSTER photo editor, (626) 250-2329.
IMPORTANT INFORMATION: Publisher reserves the right
to delete mention of racing organizations, sanctioning
bodies, logos, race names, and racetrack names at its sole
discretion. Publisher will attempt to make changes without
disturbing appearance of ad. Example: When mentioning
a racer’s accomplishments, an ad may list the class of
competition and the city and state where the
accomplishment occurred, i.e., “Joe Jones captures Top
Sportsman in Rockingham, N.C.”
NHRA-accepted Products: Products that undergo
certification by NHRA Technical Services are found to be
acceptable or unacceptable for use within NHRA racing.
In ads appearing in NHRA publications, the word
“accepted,” as in “NHRA accepted,” is the only wording
allowable. Publisher will attempt to revise wording without
disturbing appearance of ad.
Competitive/Comparison Advertising: NHRA
encourages advertisers to promote products and services
on their own merits. Where competitive argument must be
made, use of competing company’s logo is not allowable.
When comparisons or surveys are advertised, they must be
available for public access. When a company provides an
enhancement service to an existing product, the use of
product names is allowable.
Acceptance of Advertising: NHRA produces family
publications. Provocative language and/or photography
may be refused solely at the publisher’s discretion.
Publisher reserves right at its sole and absolute discretion
to accept or decline any ad. If unacceptable material is
printed inadvertently, publisher will not be bound to run
the ad in question again, nor will running of such
material bind publisher to making such material
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