A RELATIONSHIP BETWEEN ORGANISATIONAL ... - Euroasiapub.org
A RELATIONSHIP BETWEEN ORGANISATIONAL ... - Euroasiapub.org
A RELATIONSHIP BETWEEN ORGANISATIONAL ... - Euroasiapub.org
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IJRFM Volume 1, Issue 2 (June, 2011) (ISSN 2231-5985)<br />
conditions to valuing the intrinsic qualities of work such as challenge, meaning in work,<br />
autonomy, ability to use once own discretion in the job etc (Sen Gupta, 1981).To get the best<br />
out of these people, Boyett and Conn (1992) emphasized that <strong>org</strong>anizations need to create a<br />
unique culture. As industries progress towards becoming more knowledge oriented,<br />
knowledge, skill or intellectual capital is increasingly becoming firm’s main source of added<br />
value and the basis of a sustainable competitive advantage. Increasingly tightened<br />
competition, today, therefore implies that regardless of the country or economic condition in<br />
which they operate, <strong>org</strong>anizations are under tremendous pressure to develop their human<br />
resource in order to sustain competitive advantage in the knowledge based economy.<br />
Organizational culture is the set of assumption that the members of an <strong>org</strong>anization share in<br />
common. Such assumption may be in the form of internally oriented characteristics like<br />
believe, values, attitudes, feelings, personality types and so on known as abstract element of<br />
the culture or externally oriented characteristic like products, buildings and dresses etc.<br />
known as element of the culture. Vijay Sathe has exemplified some common things to<br />
demonstrate the components <strong>org</strong>anizational culture:<br />
• Shared things(e.g. the way people dress)<br />
• Shared saying(e.g. let’s go down to work)<br />
• Shared action(e.g. a service oriented approach)<br />
• Shared feelings(e.g. hard work is rewarded here)<br />
Every <strong>org</strong>anization, being a social entity, develops within it a cultural system with some<br />
unique modes distinguish one <strong>org</strong>anization from other.<br />
It is the need of the hour to infuse a high performance culture in industrial <strong>org</strong>anization and<br />
such an <strong>org</strong>anization culture can be characterized by some important features are as follows:<br />
• A leadership that empowers others<br />
• Borderless sharing of power<br />
• Values of accountability, transparency and belongingness<br />
• High level of trust<br />
• Personal responsibility<br />
• High employee and employer involvement and commitment<br />
• Open sharing of relevant information<br />
• Partnering<br />
International Journal of Research in Finance & Marketing 49<br />
http://www.mairec <strong>org</strong>