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A RELATIONSHIP BETWEEN ORGANISATIONAL ... - Euroasiapub.org

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IJRFM Volume 1, Issue 2 (June, 2011) (ISSN 2231-5985)<br />

Preferred Ideology<br />

Most<br />

Domina P R A S<br />

nt 07 07 72 03<br />

09 24 10 64<br />

17 57 10 22<br />

Least<br />

Domina<br />

nt 67 12 07 10<br />

Table 5(a)<br />

Existing Ideology<br />

Most<br />

Domina P R A S<br />

nt 48 28 17 07<br />

31 40 19 14<br />

Least 07 16 47 31<br />

Domina<br />

nt 14 17 17 48<br />

Table 5(b)<br />

Work Motivation<br />

Frequency of response in percentage N = 58<br />

Work Motivation<br />

Employees<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

P R A S<br />

Achieve<br />

Existing Ideology<br />

Preferred Ideology<br />

In Rourkela Steel Plant 48% of the respondents feel that hope for rewards, fear of<br />

punishment, or personal loyalty to the supervisor are the primary reasons for work motivation<br />

in their <strong>org</strong>anizations. While 72% feel that strong desires to achieve, to create and to innovate<br />

and peer pressure to contribute to the success of the <strong>org</strong>anizations should be the primary<br />

reasons for work motivations.<br />

CONCLUSION<br />

The results of the study provided empirical support for scholar’s argument that <strong>org</strong>anizational<br />

cultures affect how an <strong>org</strong>anization practices industrial relations. It also provides a starting<br />

point toward the development of a valid and reliable measurement for employee<br />

communication. The work culture prevalent in an <strong>org</strong>anization plays a decisive role not only<br />

International Journal of Research in Finance & Marketing 62<br />

http://www.mairec <strong>org</strong>

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