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9<br />
BRAND MARK<br />
The Logo<br />
The Acceleron ® seed treatment<br />
products brand logo is the simplest<br />
and most immediately recognizable<br />
symbol of the brand platform.<br />
Consistent application of this mark<br />
will allow communication of a<br />
constant message about the quality<br />
and consistency of the brand.<br />
Visually, the brand logo depicts<br />
the healthy start that Acceleron<br />
seed treatment products can<br />
provide. Each graphic element is<br />
essential in delivering the story of<br />
Acceleron seed treatment products<br />
and its benefits.<br />
Guidelines for crop and product<br />
specific logos are also outlined in<br />
the following pages.
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