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7<br />
BRAND FOUNDATION<br />
Action Statement and Aesthetic<br />
Use the following parameters to stay true to the Acceleron ® seed<br />
treatment products brand: an Action Statement and a Brand Aesthetic.<br />
Use them to define the look, feel and tone of all Acceleron seed<br />
treatment products communications. Use them to contour your<br />
messaging. Use them to bring the brand to life.<br />
ACTION STATEMENT – This is the reason customers come to the<br />
brand. The core thought that drives what we do.<br />
We Believe In Starting Advantaged<br />
BRAND AESTHETIC – This is how our communications look and feel.<br />
Creating a strong sense of <strong>action</strong> and forward-looking opportunity.<br />
Verdant Energy<br />
“Verdant” speaks to green, healthy growth and lush results.<br />
“Energy” communicates motion with an almost electric activity. A<br />
driving optimism of better things to come.
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