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5<br />
BRAND FOUNDATION<br />
The Brand Name<br />
The name Acceleron ® seed treatment products was selected following<br />
a great deal of research with farmers. The name had to resonate with<br />
farmers while communicating advanced technology that helps maximize<br />
the performance potential of seed and traits, beginning at planting.<br />
Additionally, the name had to be pronounceable and appropriate in<br />
relevant languages as well as ownable and trademarkable in the U.S.<br />
and other countries.
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