action statement - Monsanto

29
APPLICATION
Communication
Guidelines
For all advertising, sales and
corporate communications such as
ads, brochures and presentations,
etc. that refer to specific crops,
always follow the crop specific
logo guidelines and keep the
logo intact.
Always use the ® symbol following
the first mention of Acceleron ® seed
treatment products in the headline
and body copy on each page.
Always use the complete
name with each mention.
Do not use overarching names or
terms indicating that Acceleron seed
treatment products are a single
product. This includes making sure
references are not capitalized so
as to indicate that they comprise a
single product.
To the extent possible, focus on
promotion of seed treated with
Acceleron seed treatment products,
not the chemistry.
The Name in Text
When using the Acceleron ® seed treatment products
name in text, there are two options:
1. Use the complete name – Acceleron ® seed treatment
products when the reference is not crop specific.
2. For a crop specific reference, use the complete
name and appropriate crop designator:
Acceleron ® fungicide seed treatment products
for soybeans
Acceleron ® insecticide and fungicide seed treatment
products for soybeans
Acceleron ® insecticide and fungicide seed treatment
products for corn
Acceleron ® insecticide seed treatment products
for cotton
Acceleron ® nematicide and insecticide seed treatment
products for cotton
Description Examples
1. Use “Seed treated with Acceleron ® seed treatment
products will...” instead of “Acceleron ® seed treatment
products will...”
2. Use “Acceleron ® seed treatment products” instead of
“Acceleron ® seed treatment system” or “Acceleron ®
seed treatment(s).”
3. Use “Acceleron ® seed treatment products,” not
“Acceleron ® Seed Treatment Products.”