action statement - Monsanto

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28 APPLICATION Seed Bags and Bag Tags The crop specific Acceleron ® seed treatment products logo should be used on seed bags and/or seed bag tags. The crop specific logo should provide an educational tool informing farmers what products are available in the bag. Logo Color and Size: The crop specific logo may be printed in full color or one color – black or PMS 357. See page 20 for color breakdowns. Minimum Size – 25% of the width or height (whichever is greater) of the seed brand logo
29 APPLICATION Communication Guidelines For all advertising, sales and corporate communications such as ads, brochures and presentations, etc. that refer to specific crops, always follow the crop specific logo guidelines and keep the logo intact. Always use the ® symbol following the first mention of Acceleron ® seed treatment products in the headline and body copy on each page. Always use the complete name with each mention. Do not use overarching names or terms indicating that Acceleron seed treatment products are a single product. This includes making sure references are not capitalized so as to indicate that they comprise a single product. To the extent possible, focus on promotion of seed treated with Acceleron seed treatment products, not the chemistry. The Name in Text When using the Acceleron ® seed treatment products name in text, there are two options: 1. Use the complete name – Acceleron ® seed treatment products when the reference is not crop specific. 2. For a crop specific reference, use the complete name and appropriate crop designator: Acceleron ® fungicide seed treatment products for soybeans Acceleron ® insecticide and fungicide seed treatment products for soybeans Acceleron ® insecticide and fungicide seed treatment products for corn Acceleron ® insecticide seed treatment products for cotton Acceleron ® nematicide and insecticide seed treatment products for cotton Description Examples 1. Use “Seed treated with Acceleron ® seed treatment products will...” instead of “Acceleron ® seed treatment products will...” 2. Use “Acceleron ® seed treatment products” instead of “Acceleron ® seed treatment system” or “Acceleron ® seed treatment(s).” 3. Use “Acceleron ® seed treatment products,” not “Acceleron ® Seed Treatment Products.”
Page 1 and 2: Acceleron® Seed Treatment Products
Page 3 and 4: 3 BRAND FOUNDATION BRAND FOUNDATION
Page 5 and 6: 5 BRAND FOUNDATION The Brand Name T
Page 7 and 8: 7 BRAND FOUNDATION Action Statement
Page 9 and 10: 9 BRAND MARK The Logo The Acceleron
Page 11 and 12: 11 BRAND MARK Typography The typefa
Page 13 and 14: 13 BRAND MARK Color Variation Ideal
Page 15 and 16: 15 BRAND MARK Size Logo recognition
Page 17 and 18: 17 BRAND MARK Avoid In order to mai
Page 19 and 20: 19 CROP DESIGNATOR Crop Specific Lo
Page 21 and 22: 21 CROP DESIGNATOR Color Variation
Page 23 and 24: 23 CROP DESIGNATOR Size Logo recogn
Page 25 and 26: 25 CROP DESIGNATOR Avoid In order t
Page 27: 27 APPLICATION Promotion To help bu
Page 31: 31 MORE INFO Resource While this gu

action statement - Monsanto

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