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23<br />
CROP DESIGNATOR<br />
Size<br />
Logo recognition is critical to both<br />
the products and the brand.<br />
Maintaining a set of standards<br />
around the size of the crop specific<br />
logo will ensure that it is always<br />
visible and recognizable.<br />
Also, when printing the crop specific<br />
logo on seed bags, maintain a<br />
minimum size of no less than 25%<br />
of the seed brand logo. Refer to<br />
Seed Bag and Tag Guidelines on<br />
page 28.<br />
Ideal Size Minimum Size Minimum Size –<br />
Web<br />
2.5" (or larger) 2" 144 pixels<br />
The ideal size for the crop specific<br />
Acceleron ® seed treatment<br />
products logo is at least 2.5" wide.<br />
The crop specific logo may be<br />
reduced, but no smaller than<br />
2" wide.<br />
As the crop specific logo size<br />
decreases, it becomes more<br />
important to print in spot colors.<br />
Printing the crop specific logo in<br />
process colors at smaller scales<br />
may make the crop specific logo<br />
appear fuzzy due to the process<br />
dot pattern.<br />
Web colors vary depending<br />
on browser and monitor setup.<br />
Therefore, the crop specific logo<br />
should never be used smaller than<br />
144 pixels wide at 72 dpi.
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