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action statement - Monsanto

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22<br />

CROP DESIGNATOR<br />

Special<br />

Cases<br />

In cases where crop specific<br />

Acceleron ® seed treatment products<br />

logos must appear on a dark<br />

background, the preferred treatment<br />

is for the crop specific logo to be<br />

reversed out of the dark color or<br />

solid photo background to maintain<br />

its impact.<br />

Preferred Treatment<br />

On Dark/Black<br />

Backgrounds<br />

When the crop specific logo is printed in reverse,<br />

do not reduce it smaller than 2" wide. Do not use<br />

gradient bar when using reverse logo.<br />

In certain cases where the background is<br />

not dark enough for reverse printing, and<br />

not light enough for overprinting, we have<br />

outlined a special white oval within which<br />

the crop specific logo should be printed in<br />

full color.<br />

On Photography<br />

Use the size of the large leaf as a spacing<br />

device on the sides of the crop specific logo<br />

to size the white oval.

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