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20<br />
CROP DESIGNATOR<br />
Logo Colors<br />
For continuity, the crop specific<br />
Acceleron ® seed treatment products<br />
logos utilize the same colors as the<br />
brand logo. And the crop specific<br />
logos should not be reproduced in<br />
any colors other than those shown<br />
on this page and the following page.<br />
PMS 357 PMS 377 PMS 732<br />
Use PMS 357 for:<br />
• the logo type<br />
• the small leaf<br />
• the crop designation<br />
Coated PMS:<br />
357C<br />
Uncoated PMS:<br />
356U<br />
Coated Process:<br />
C83 M19 Y73 K58<br />
Uncoated Process:<br />
C72 M11 Y91 K41<br />
Use PMS 377 for:<br />
• the upper line<br />
• the large leaf<br />
Coated PMS:<br />
377C<br />
Uncoated PMS:<br />
390U<br />
Coated Process:<br />
C51 M5 Y98 K23<br />
Uncoated Process:<br />
C43 M3 Y96 K20<br />
Use PMS 732 for:<br />
• the lower line<br />
• the seed<br />
• the registered trademark symbol<br />
• the tagline<br />
• the functional benefit designator<br />
in the screened bar<br />
Coated PMS:<br />
732C<br />
Uncoated PMS:<br />
732U<br />
Coated Process:<br />
C16 M68 Y100 K70<br />
Uncoated Process:<br />
C17 M49 Y88 K36
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