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action statement - Monsanto

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2<br />

Introducing the Brand<br />

Acceleron ® seed treatment products from <strong>Monsanto</strong><br />

help maximize the performance potential of seed<br />

genetics and traits right from the start. Designed as a<br />

key part of a total solution, Acceleron seed treatment<br />

products play an integral role when paired with elite<br />

seed genetics and Genuity ® trait technologies. With<br />

benefits for hybrids, varieties and traits across a broad<br />

geography, it helps farmers maximize performance<br />

potential right from the start.<br />

BRAND FOUNDATION<br />

CROP DESIGNATOR BRAND MARK<br />

APPLICATION<br />

MORE INFO<br />

04 l Position<br />

05 l Name<br />

06 l Personality<br />

07 l Action Statement<br />

and Aesthetic<br />

09 l Logo<br />

10 l Application<br />

11 l Typography<br />

12 l Colors<br />

15 l Size<br />

16 l Placement<br />

17 l Avoid<br />

19 l Logo<br />

20 l Colors<br />

23 l Size<br />

24 l Placement<br />

25 l Avoid<br />

27 l Promotion<br />

28 l Seed Bags and Bag Tags<br />

29 l Communication Guidelines<br />

31 l Resource

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