You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
15<br />
BRAND MARK<br />
Size<br />
Logo recognition is a critical part<br />
of brand recognition. Maintaining<br />
a set of standards around the size<br />
of the brand logo will ensure that it<br />
is always visible and recognizable.<br />
Ideal Size Minimum Size Minimum Size –<br />
Web<br />
2.5" (or larger) 2" 144 pixels<br />
The ideal size for the Acceleron ®<br />
seed treatment products brand<br />
logo is at least 2.5" wide.<br />
The brand logo may be reduced,<br />
but no smaller than 2" wide.<br />
As the brand logo size decreases,<br />
it becomes more important to print<br />
in spot colors. Printing the brand<br />
logo in process colors at smaller<br />
scales may make the brand logo<br />
appear fuzzy due to the process<br />
dot pattern.<br />
Web colors vary depending<br />
on browser and monitor setup.<br />
Therefore, the brand logo should<br />
never be used smaller than 144<br />
pixels wide at 72 dpi.
Change language