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14<br />
BRAND MARK<br />
Special<br />
Cases<br />
When the Acceleron ® seed<br />
treatment products brand logo must<br />
appear on a dark background, the<br />
preferred treatment is for the brand<br />
logo to be reversed out of the dark<br />
color or solid photo background to<br />
maintain its impact.<br />
Preferred Treatment<br />
On Dark/Black<br />
Backgrounds<br />
When the brand logo is printed in reverse, do<br />
not reduce it smaller than 2" wide.<br />
In certain cases where the background is<br />
not dark enough for reverse printing, and<br />
not light enough for overprinting, we have<br />
outlined a special white oval within which<br />
the brand logo should be printed in full color.<br />
On Photography<br />
Use the size of the large leaf as a spacing<br />
device on the sides of the brand logo to size<br />
the white oval.
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