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10<br />
BRAND MARK<br />
Logo<br />
Application<br />
There are two distinct ways to use<br />
the Acceleron ® seed treatment<br />
products logos:<br />
1. Brand logo<br />
2. Crop specific logo<br />
When deciding which logo to use,<br />
consider the message you are<br />
using it with:<br />
1. If the message refers to the<br />
overall brand, use the Acceleron<br />
seed treatment products brand<br />
logo alone.<br />
2. When the message is about crop<br />
specific seed treatment products,<br />
use the crop specific logo with the<br />
appropriate crop and functional<br />
benefit designator.<br />
These guidelines begin on page 19.<br />
Brand Logo Crop Specific Logo<br />
With Functional<br />
Benefit Designator
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