Concise.pdf - Brugge Plus

The continuation of the zeal created by BRUGGE 2002 is not only the task of this new
structure. In addition, the city will have to fulfil Bruges’ international ambition on a
cultural and tourist level through sustained and major communication efforts. The
survey results have shown that well-thought-out investments in efficient use of the
market produce results.
Programming
To respond to the calling of a living, modern and high-quality cultural-historic city, an
adapted programming of a high level of quality is required.
The necessary cultural infrastructure is in place. It will also determine future developments.
It is now a matter of aspiring to a high level of programming with the
instruments available. At the same time it is clear that the museums and the
Concertgebouw, that can aim for the highest levels of ambition, will be the key players
in these developments.
In all this we must not lose sight of the importance of large-scale events with an international
flavour. They are a must in the range of cultural activities available and allow
attention to be focused on the city at regular intervals. These events must be imbued
with the major characteristics of the city and strengthen the city’s identity and its
desired image.
Relationship with tourism
It is Bruges’ task to work continually towards offering high-quality cultural tourism.
Providing the culture is clearly the task of the cultural sector, but it is also extremely
important that the tourist sector anticipates this and uses the range of cultural activities
available as an ally in developing the tourist product.
Against this background the necessary attention must also be paid to improving the
clout of Toerisme Brugge. This urgently needs modernising, based on a clear policy
vision for this city service.
The surveys also clearly showed that in the future greater attention will have to be
paid to a number of undesirable developments such as:
■ a worsening of the price-quality ratio;
■ the emergence of a number of negative elements in the image, such as a loss of
atmosphere, a less friendly and welcoming population or more visitors.
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CONCISE