Concise.pdf - Brugge Plus
Concise.pdf - Brugge Plus Concise.pdf - Brugge Plus
At the request of BRUGGE 2002 vzw, WES Onderzoek & Advies assessed the cultural, economic and social impact of BRUGGE 2002, Cultural Capital of Europe. This assessment is based on the results of four different studies. 1. In the period July-November 2002 we organised a broad public survey of 830 residential tourists and 897 day tourists from Belgium and abroad on topics such as the importance of BRUGGE 2002 in justifying their visit, the information sources consulted and their expenditure. 2. We asked a random sample of almost 6,000 people, which may be seen as representative of the Belgian population as a whole, to what extent they participated in activities organised as part of BRUGGE 2002, Cultural Capital of Europe. 3. The third study involved questioning visitors to events organised as part of BRUGGE 2002. Almost 5,900 participants in a balanced selection of twelve cultural activities organised by BRUGGE 2002 received a questionnaire on topics such as the role of these activities in their visit to Bruges, the information sources used and their assessment of these activities. In total, 1,700 people returned their completed questionnaires. 81 CONCISE 4. Finally, we conducted in-depth interviews with 30 important interested parties or stakeholders active in the cultural and tourist sector in Bruges and beyond concerning their vision of the cultural, economic and social impact of BRUGGE 2002 and their assessment of desirable and possible directions for development in the future. In the paragraphs that follow we structure the main findings and conclusions of the four studies according to cultural, economic-touristic and social impact. In a final point we consider a number of pointers to the future.
Cultural impact The cultural impact of BRUGGE 2002 can be situated on several levels. Infrastructure The questioning of stakeholders reveals that the achievements on an infrastructural level are seen as the aspect with the greatest and most lasting cultural impact of BRUGGE 2002. Above all, reference is made to the restorations of monuments and new buildings such as the Concertgebouw, the Ito pavilion, the Magdalenazaal, the Groenplaats, the Coupure bridge, the Kanaaleiland, etc. Many of these infrastructure projects also act as clear indicators by introducing contemporary elements. 82 BRUGGE 2002 Programming In terms of programming we note a general overall satisfaction among stakeholders. The exhibitions are a particularly strong point. The performing arts are also seen as a strong element of the programme. Some pointed out that there was little if any contemporary visual art in BRUGGE 2002. There were in fact several events based on modern art, but in the final analysis this programming hardly ever figures in people’s image of BRUGGE 2002. Many stakeholders also feel the programming for young people was weak. This assessment is confirmed by the results of the events survey. This revealed that the content of most events investigated lived up to expectations. Organisation and co-operation The running of BRUGGE 2002 vzw was unanimously experienced by the privileged witnesses as extremely positive, professional and effective. The co-operation between BRUGGE 2002 and the various partners from the cultural and tourist sector in Bruges and beyond, the City of Bruges and the sponsors was felt to be very good. According to the privileged witnesses, one of the most important achievements of BRUGGE 2002 lies precisely within this co-operation, which led to a significant improvement in communication and consultation between the various (local) players. Public impact The public impact can be said to be large, as is evident from various surveys: ■ 6% of Belgian and foreign residential tourists and 8% of Belgian and foreign day tourists came to Bruges in the period July-November 2002 specifically because of the activities of BRUGGE 2002. For 15% of residential tourists and 15% of day tourists the reason for visiting Bruges was related to BRUGGE 2002 but not exclusively. Other reasons also played a part. This means that in total, 21% of residential tourists (which equates to almost 120,000 residential tourists) and 23% of day tourists (around 700,000 people, not including residents of Bruges and people from the immediate surrounding areas) were influenced by the activities of BRUGGE 2002 when choosing Bruges as a destination. ■ 9% of all Belgians (including residents of Bruges and people from the immediate surrounding areas) visited events, activities or exhibitions organised as part of BRUGGE 2002. This means that around 920,000 Belgians took part to a lesser or greater degree in the cultural year. Image According to the stakeholders, thanks to BRUGGE 2002 the image of Bruges was spread about and refreshed. BRUGGE 2002 drew attention to several aspects of Bruges, giving many people a broader perspective of the city. It is suspected that this
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At the request of BRUGGE 2002 vzw, WES Onderzoek & Advies assessed the cultural, economic<br />
and social impact of BRUGGE 2002, Cultural Capital of Europe. This assessment is<br />
based on the results of four different studies.<br />
1. In the period July-November 2002 we organised a broad public survey of 830 residential<br />
tourists and 897 day tourists from Belgium and abroad on topics such as the importance<br />
of BRUGGE 2002 in justifying their visit, the information sources consulted and their<br />
expenditure.<br />
2. We asked a random sample of almost 6,000 people, which may be seen as representative<br />
of the Belgian population as a whole, to what extent they participated in activities organised<br />
as part of BRUGGE 2002, Cultural Capital of Europe.<br />
3. The third study involved questioning visitors to events organised as part of BRUGGE 2002.<br />
Almost 5,900 participants in a balanced selection of twelve cultural activities organised<br />
by BRUGGE 2002 received a questionnaire on topics such as the role of these activities in<br />
their visit to Bruges, the information sources used and their assessment of these activities.<br />
In total, 1,700 people returned their completed questionnaires.<br />
81<br />
CONCISE<br />
4. Finally, we conducted in-depth interviews with 30 important interested parties or stakeholders<br />
active in the cultural and tourist sector in Bruges and beyond concerning their<br />
vision of the cultural, economic and social impact of BRUGGE 2002 and their assessment<br />
of desirable and possible directions for development in the future.<br />
In the paragraphs that follow we structure the main findings and conclusions of the four<br />
studies according to cultural, economic-touristic and social impact. In a final point we consider<br />
a number of pointers to the future.
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