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Structural subsidizers STRUCTURAL SUBSIDIZERS AMOUNT PERCENTAGE OF TOTAL BUDGET European Commission 4 500,000 1.84% National Lottery 4 4,957,870.50 18.25% Flemish Community 4 4,957,870.50 18.25% Province of West Flanders 4 619,733.81 2.28% City of Bruges 4 2,478,935.25 9.12% Total 4 13,514,410.06 49.75% The subsidy agreements resulted in name appearances, logo appearances, mentions in editorial texts and a number of representative activities (night sessions, tickets, publications, etc.). A special agreement was entered into with the National Lottery whereby this institution was mentioned as, among other things, the sponsor of HANZE@M4DICI. Other subsidizers The French Community of Belgium supported BRUGGE 2002 in general because of the participation of various artists from Wallonia. The Brussels-Capital Region supported BRUGGE 2002 in general to place extra emphasis on the presence of artists and cultural organisations from Brussels in the programme. The Flemish Community supported BRUGGE 2002 – in addition to the structural subsidy – for the publicity network, the pavilion of Toyo Ito, the young people’s month Kaapstad,’t Kl!kt, The People Network, .WAV, KIR and Kabba. Jint vzw supported the Stubnitz project. The Federal Government supported – in addition to the subsidy via the National Lottery – the concert by the National Orchestra of Belgium and the series of readings Vives. 77 CONCISE Foreign institutions also supported BRUGGE 2002 directly. The European Commission, Youth Department, made it financially possible for 20 young people from 15 European countries to experience the Cultural Year close and in person for one year. EU-JapanFest supported the Edo fireworks at the opening of the cultural year, the pavilion of Toyo Ito and the exhibition Lost Locations. The Goethe Institute supported various productions as part of Format 2002. Indirect subsidy, whereby artists were directly subsidised by a (foreign) subsidizing authority, is not included in the budget of BRUGGE 2002 vzw. Thus, for example, Young People, Old Voices and some projects of Format 2002 were supported by North Rhine-Westphalia. Sponsorship BRUGGE 2002 vzw received 4 6,414,800.34 in sponsorship, or 23.61% of the total budget. Of this, cash sponsorship accounts for the lion’s share: 4 4,318,602.02, or 67.32% of all sponsorship. The main sponsors contributed 4 3,505,580.66, the associate sponsors 4 632,128.49 and the project sponsors 4 94,610.88. In addition, there were contributions from the Friends of BRUGGE 2002 (4 85,750.00) and the King Baudouin Foundation (4 532.00). In-kind sponsorship accounts for 4 2,096,198.32 or 32.68% of all sponsorship.
Ticket sales The Province of West Flanders supported BRUGGE 2002 with the organisation of ticket sales and the booking of guided tours via the newly set-up TiNCK structure. Alongside material support (hardware and software), BRUGGE 2002 also received staff support in the telephone and electronic advance sale and booking of tickets. BRUGGE 2002 vzw received 4 4,008,072.35 or 14.75% of the total revenue from ticket sales. Below is an overview of the breakdown according to disciplines: 78 BRUGGE 2002 Exhibitions 4 2,849,416.76 71.09% Contemporary art 4 53,065.75 1.32% Architecture and monuments 4 3,629.18 0.09% Music 4 299,838.46 7.48% Performing arts 4 254,275.84 6.34% Film and media 4 10,487.60 0.26% Literature and debate 4 20,227.27 0.50% Youthful impatience 4 42,768.15 1.07% Events 4 158,478.69 3.95% Neighbourhood and world 4 16,463.10 0.41% Other 4 299,421.55 7.47% Total 4 4,008,072.35 100.00% As was to be expected, most tickets were sold in connection with the three main exhibitions. Tickets for these were also sold via foreign distributors and in-kind sponsors VUM and NMBS sold extra tickets in Belgium. BRUGGE 2002 was able to maximise revenue from the tickets for these three exhibitions, allowing other activities to be implemented. The type of discipline is important when assessing these figures. ‘Architecture and monuments’ or ‘Film and Media’, for example, had little if any revenue from tickets. The category ‘Other’ includes sales revenue from subscriptions, BRUGGE 2002 passes, Poorters passes (discount passes for Bruges residents and staff of the City of Bruges) and guided tours. In total, 9,384 Poorters passes and 1,513 BRUGGE 2002 passes were sold. Also, 4,393 guided tours were requested via BRUGGE 2002. Merchandising and publications In total, BRUGGE 2002 received 4 81,543.29 from the sale of merchandising and as commission on the sale of merchandising. The final statement with the publication partners – the publishers Ludion, Lannoo and Stichting Kunstboek – will be published at the end of 2003. The expected revenue (based on sales figures as at 28/02/03) total 4 148,736.11. Other revenue 4 937,287.68 or 3.45% of the total budget was obtained from other revenue. The sale of exclusive productions and nocturnes to organisations and businesses generated 4 334,183.25. In total, BRUGGE 2002 vzw recovered 4 259,411.70 in expenses. Thanks to a good income spread we received 4 181,620.94 in financial revenue during the entire period from 1999 to 2003.
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concise
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(ENCORE) PLUS EST EN VOUS...
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© BAYERISCHE NATIONALBIBLIOTHEK M
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6 NOTHING REALLY ENDS! BRUGGE 2002
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also that the cultural-historical w
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10 BRUGGE 2002 “It’s a miracle.
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12 BRUGGE 2002 The new “look & fe
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PROGRAMME
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tural year we were able to boast a
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A discovery of the world, then and
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Contemporary art The place of conte
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Jan Broes organised the poetic Ston
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© ROLAND PATTEEUW Attachment+ 24 t
Page 27 and 28: BRUGGE 2002 also conceived new fest
Page 29 and 30: Pop, rock and underground BRUGGE 20
Page 31 and 32: 30 BRUGGE 2002 De Werf: productive
Page 33 and 34: 32 BRUGGE 2002 New media and techno
Page 35 and 36: Film and media We cannot get round
Page 37 and 38: © HANNS JOOSTEN © A PRIOR Octopus
Page 39 and 40: On each occasion the official openi
Page 41 and 42: kamishibai books, in which popular
Page 43 and 44: However, in addition to this specif
Page 45 and 46: © RANDOALD SABBE © MARK MORRISROE
Page 47 and 48: | HANZE@M4DICI BRUGES, CROSSROADS O
Page 49 and 50: Project publications | IMPACT 1902
Page 51 and 52: COMMUNICATION
Page 53 and 54: cation department. A project and to
Page 55 and 56: © PATRICK DE SPIEGELAERE 54 BRUGGE
Page 57 and 58: importance to press releases. In 19
Page 59 and 60: Koninklijk Filharmonisch Orkest van
Page 61 and 62: 60 BRUGGE 2002 design, whilst the l
Page 63 and 64: The public network Introduction Nob
Page 65 and 66: BRUGGE 2002 as an opportunity for (
Page 67 and 68: © JAN VERNIEUWE 66 BRUGGE 2002 Jua
Page 69 and 70: this formula has potential for the
Page 71 and 72: Music and Architecture © MICHAEL M
Page 73 and 74: MANAGEMENT, ORGANISATION AND BUDGET
Page 75 and 76: Overview of total budget BRUGGE 200
Page 77: was also enough room within the com
Page 81 and 82: IMPACT STUDY BRUGGE 2002 - SUMMARY
Page 83 and 84: Cultural impact The cultural impact
Page 85 and 86: press also proved important. The in
Page 88: Colophon EDITORS Hugo De Greef, Jan
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