Concise.pdf - Brugge Plus

“Marketing and Promotion” and “Reception” working groups. Frequent consultation
led to at times diverging standpoints being brought closer together and specific projects
coming into being, such as the Hotel-based Tourism Action Plan and the project
focusing on primary welcome and reception services. In addition to this working
group consultation, six information meetings for the accommodation sector and the
tourist offices were organised, in which the programme, the tourist prior conditions
and ticket sales were explained. The accommodation sector and the tourist offices
were kept abreast of BRUGGE 2002 on a continual basis through newsletters.
The communication between BRUGGE 2002 and the tourist sector, and the providers
of accommodation in particular, was quite intensive. As is shown by the impact study
conducted by the WES, these efforts were very greatly appreciated and also resulted
in a certain mutual rapprochement. It is the task of the city, and Toerisme Brugge in
particular, to keep working on the communication and relations with the other
tourism partners.
69
Sponsorship action
Figures
BRUGGE 2002 was supported by many public authorities, which together contributed
4 15,576,593.93 (BEF 628,358,251), or a good 57% of the revenue of BRUGGE 2002.
Anyone familiar with the cultural sector will know that the percentage of government
grants is usually a lot higher. Within Bruges 2002’s total turnover of 4 27,167,033.70
(BEF 1,095,915,422.75), the revenue in cash sponsorship covered 4 4,232,320.02
(BEF 170,731,366) of the total budgeted revenue, and sponsorship in kind and media
sponsorship represented a total value of 4 2,096,198.32 (BEF 84,560,431). The sponsor
programme thus accounted for a total of 4 6,414,800.34 (BEF 258,772,404) in
funds, or a good 23% of total revenue.
CONCISE
Categories of sponsors
The chief sponsors were the first and most important partners of BRUGGE 2002. They
were of central importance in the communication, and supported the entire BRUGGE
2002 project from the very outset. In the communication they also associated themselves
with one important project or theme, eight of them choosing one of the major
exhibitions.
Chief media sponsors, who were also involved from the very first preparations of the
© HANS THEYS
© JAN VERNIEUWE
© JAN DARTHET
Jürg Conzett’s bridge over the
Coupure - scale model
Opening of the Cultural Year
in the presence of HRH King Albert II
Masterpiece for young artists