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© DIMITRI VAN ZEEBROECK Domestic press campaign PHASING The press campaign was implemented in various phases. • 1. From May 1998 to the first half of 2000 the emphasis lay chiefly on making the people of Bruges, West Flanders and Flanders as a whole aware of the fact that Bruges had been proclaimed Cultural Capital of Europe, and providing them with information on this. Eavesdropper • 2. From the second half of 2000 to the first half of 2001, the population (local and national) was informed of the progress being made, the range of ideas behind the cultural capital, the infrastructure and the preparatory initiatives. • 3. In the second half of 2001 and in 2002 the emphasis was placed on the programme and project-related communication (local, national and international). PRESS ACTIVITIES The BRUGGE 2002 press department co-ordinated the press activities relating to the entire BRUGGE 2002 project (and thus not for each separate project). However, partners could at all times ask for assistance and support for their press actions. Press sessions were organised at regular intervals, to look at the project in general, but also major programme components, for example the architecture projects or what was on offer in terms of music. The press information on the three major exhibitions was also co-ordinated centrally. 55 CONCISE Journalists (local, regional or national) were invited to Bruges on important occasions. There were ten major press conferences: • February 3 rd 1999: presentation of the final report by Bart Caron, entitled “An analysis of the cultural field” (City Hall) • March 31 st 1999: appointment of Hugo De Greef to the post of intendant (City Hall) • September 27 th 1999: presentation of the logo, the thematic lines and the new team (Municipal Theatre) • March 31 st 2000: presentation of the sponsors (Provincial Government Palace) • October 24 th 2000: presentation of the programme discourse (College of West Flanders, Teacher Training Department) • September 24 th 2001: presentation of the programme for the cultural year (City Hall) • March 14 th 2002: Jan van Eyck, Early Netherlandish Painting and Southern Europe (Groeninge Museum) • May 29 th 2002: HANZE@M4DICI (Provincial Government Palace) • August 14 th 2002: Cloistered World, Open Books (Episcopal Seminary) • June 3 rd 2003: Presentation of the BRUGGE 2002 final report (City Hall) These press conferences were able to count on a sizeable response from the press. For various other, more specialised subjects, the press was invited on a selective basis (either the specialist trade press or the regional press). In 2001 there were thus 17 press activities, whilst in 2002 invitations were extended to the press (local, regional or national) on 57 occasions. Since the national press nonetheless seemed to regard Bruges as being rather a long way away for journalists to come in person, the press department attached great
importance to press releases. In 1999, 2000 and 2001, 18 press releases were issued, whilst during the cultural year itself a total of 67 such communiqués were released. There were of course also many direct contacts, mainly by telephone. Journalists visiting Bruges were guided through the programme and, on request, one of the press staff members would visit a number of relevant sites with them. 56 BRUGGE 2002 CO-OPERATION WITH THE REGIONAL PRESS BRUGGE 2002 had separate co-operation arrangements with a number of local media. For example, the regional television channel Focus broadcast a five-minute “2002 News” bulletin every working day from February 20 th to the end of June 2002. Radio 2 West-Vlaanderen carried a weekly 2002 News programme and a monthly live broadcast on the BRUGGE 2002 programme. BRUGGE 2002 also had a separate agreement, aside from the usual news gathering, with the newspapers Brugsch Handelsblad and De Streekkrant and with the monthly culture magazine EXit. International press activities The major international press activities were always jointly organised by Toerisme Vlaanderen with its network of offices abroad, Toerisme <strong>Brugge</strong> (the Bruges Tourist Office) and the BRUGGE 2002 organisation. Toerisme Vlaanderen was responsible for the logistical and financial support, but drew up the planning in consultation with Toerisme <strong>Brugge</strong> and BRUGGE 2002. Three tools were important for the international press activities: PRESS CONFERENCES ABROAD Ten international press conferences were held between November 20 th 2001 and February 5 th 2002: in Hamburg, Cologne, Tokyo, London, Vienna, Madrid, Paris, Lille, Milan and Rome. During these press conferences mayor Moenaert, intendant De Greef and press officer Jaspaert explained what BRUGGE 2002 was all about. The journalists were given a detailed press file on the programme. BRUGGE 2002 would not have managed to secure the same response from abroad without the co-operation of Toerisme Vlaanderen and its representative offices abroad. However, for BRUGGE 2002, the international offices placed too great an emphasis on city marketing and tourism. The organisation received few opportunities to push through intrinsic priorities, as a result of which the specific and individual character of the cultural year was given little chance and was not showcased to full advantage. © HERMAN SORGELOOS © MEPHISTO Thierry De Mey
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(ENCORE) PLUS EST EN VOUS...
Page 5 and 6: © BAYERISCHE NATIONALBIBLIOTHEK M
Page 7 and 8: 6 NOTHING REALLY ENDS! BRUGGE 2002
Page 9 and 10: also that the cultural-historical w
Page 11 and 12: 10 BRUGGE 2002 “It’s a miracle.
Page 13 and 14: 12 BRUGGE 2002 The new “look & fe
Page 15 and 16: PROGRAMME
Page 17 and 18: tural year we were able to boast a
Page 19 and 20: A discovery of the world, then and
Page 21 and 22: Contemporary art The place of conte
Page 23 and 24: Jan Broes organised the poetic Ston
Page 25 and 26: © ROLAND PATTEEUW Attachment+ 24 t
Page 27 and 28: BRUGGE 2002 also conceived new fest
Page 29 and 30: Pop, rock and underground BRUGGE 20
Page 31 and 32: 30 BRUGGE 2002 De Werf: productive
Page 33 and 34: 32 BRUGGE 2002 New media and techno
Page 35 and 36: Film and media We cannot get round
Page 37 and 38: © HANNS JOOSTEN © A PRIOR Octopus
Page 39 and 40: On each occasion the official openi
Page 41 and 42: kamishibai books, in which popular
Page 43 and 44: However, in addition to this specif
Page 45 and 46: © RANDOALD SABBE © MARK MORRISROE
Page 47 and 48: | HANZE@M4DICI BRUGES, CROSSROADS O
Page 49 and 50: Project publications | IMPACT 1902
Page 51 and 52: COMMUNICATION
Page 53 and 54: cation department. A project and to
Page 55: © PATRICK DE SPIEGELAERE 54 BRUGGE
Page 59 and 60: Koninklijk Filharmonisch Orkest van
Page 61 and 62: 60 BRUGGE 2002 design, whilst the l
Page 63 and 64: The public network Introduction Nob
Page 65 and 66: BRUGGE 2002 as an opportunity for (
Page 67 and 68: © JAN VERNIEUWE 66 BRUGGE 2002 Jua
Page 69 and 70: this formula has potential for the
Page 71 and 72: Music and Architecture © MICHAEL M
Page 73 and 74: MANAGEMENT, ORGANISATION AND BUDGET
Page 75 and 76: Overview of total budget BRUGGE 200
Page 77 and 78: was also enough room within the com
Page 79 and 80: Ticket sales The Province of West F
Page 81 and 82: IMPACT STUDY BRUGGE 2002 - SUMMARY
Page 83 and 84: Cultural impact The cultural impact
Page 85 and 86: press also proved important. The in
Page 88: Colophon EDITORS Hugo De Greef, Jan
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