Concise.pdf - Brugge Plus

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Ladies and Gentlemen, Culture and figures, looks like a contradiction at first sight. This part of the memory box proves the contrary. Just about everything that was under discussion before and during the year, is examined either succinctly or more extensively. This part allows you to stroll through the cultural year together with us, but also to compare your own critical findings with the impressions left on our staff. BRUGGE 2002 was unarguably a turning point for Bruges. A year on which we can look back with pride and satisfaction. As an introduction I will give you a few remarkable results. Culture is considered “subjective” and you are likely to have enjoyed one programme more than another. Everyone’s taste is different. Yet it is impossible not to acknowledge that the 156 projects, which led to 1,227 different activities, have brought you a unique year. You were not alone, for that matter, you will have noticed that! About 1,590,629 people visited one or more activities at BRUGGE 2002. 9% of Belgians participated in BRUGGE 2002. 3 As a result of BRUGGE 2002, 120,000 overnight tourists and 700,000 day-trippers visited the city. Hotels experienced additional occupancy of 10.3%, and this in a year in which other cities talked about a crisis. These visitors spent an extra EUR 42 million on hotels, restaurants, attractions, shops, etc., representing an increase of 25%. When we compare these results with some spent budgets we can make the following observations. Taking into account the total budget for BRUGGE 2002 (± 4 27,000,000), this teaches us that an investment of 1 euro in BRUGGE 2002 yields a direct financial result of 1.5 euro. When we compare this with the communication budget for BRUGGE 2002 vzw (± 4 6,000,000) we see that a communication investment of 1 euro yields a direct financial result of 7 euros. Lastly, in relation to the contribution of the City of Bruges (4 2,500,000) to BRUGGE 2002 the investment of 1 euro yields a direct financial result of 16.5 euros. CONCISE Economically also we could not have dreamt of a better project. Especially the sector that has to live most directly off tourism in this city, did well in 2002. Past cultural projects in other cities show us in addition that this effect lives on for a number of years. This means good prospects for our city! Attachment+ © ROLAND PATTEEUW The BRUGGE 2002 project achieved a turnover of 4 27,167,034.02. This was covered by, among other things, 4 15,576,593.93 in subsidies, 4 6,414,800.34 in sponsor money and 4 4,238,351.75 income from the public (tickets, merchandising, etc.). When you know that the contribution from the City of Bruges was 4 2,500,000, you realise that approximately 4 25,000,000 non-Bruges funds were invested in the BRUGGE 2002 project, and therefore in culture in Bruges. Added to the investments by cultural partners in the programme, in restoration work and in the construction of the Concertgebouw we estimate the total investment resulting from the cultural
© BAYERISCHE NATIONALBIBLIOTHEK MÜNCHEN HANZE@M4DICI
Page 1 and 2: concise
Page 3: (ENCORE) PLUS EST EN VOUS...
Page 7 and 8: 6 NOTHING REALLY ENDS! BRUGGE 2002
Page 9 and 10: also that the cultural-historical w
Page 11 and 12: 10 BRUGGE 2002 “It’s a miracle.
Page 13 and 14: 12 BRUGGE 2002 The new “look & fe
Page 15 and 16: PROGRAMME
Page 17 and 18: tural year we were able to boast a
Page 19 and 20: A discovery of the world, then and
Page 21 and 22: Contemporary art The place of conte
Page 23 and 24: Jan Broes organised the poetic Ston
Page 25 and 26: © ROLAND PATTEEUW Attachment+ 24 t
Page 27 and 28: BRUGGE 2002 also conceived new fest
Page 29 and 30: Pop, rock and underground BRUGGE 20
Page 31 and 32: 30 BRUGGE 2002 De Werf: productive
Page 33 and 34: 32 BRUGGE 2002 New media and techno
Page 35 and 36: Film and media We cannot get round
Page 37 and 38: © HANNS JOOSTEN © A PRIOR Octopus
Page 39 and 40: On each occasion the official openi
Page 41 and 42: kamishibai books, in which popular
Page 43 and 44: However, in addition to this specif
Page 45 and 46: © RANDOALD SABBE © MARK MORRISROE
Page 47 and 48: | HANZE@M4DICI BRUGES, CROSSROADS O
Page 49 and 50: Project publications | IMPACT 1902
Page 51 and 52: COMMUNICATION
Page 53 and 54: cation department. A project and to
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© PATRICK DE SPIEGELAERE 54 BRUGGE
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importance to press releases. In 19
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Koninklijk Filharmonisch Orkest van
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60 BRUGGE 2002 design, whilst the l
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The public network Introduction Nob
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BRUGGE 2002 as an opportunity for (
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© JAN VERNIEUWE 66 BRUGGE 2002 Jua
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this formula has potential for the
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Music and Architecture © MICHAEL M
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MANAGEMENT, ORGANISATION AND BUDGET
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Overview of total budget BRUGGE 200
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was also enough room within the com
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Ticket sales The Province of West F
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IMPACT STUDY BRUGGE 2002 - SUMMARY
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Cultural impact The cultural impact
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press also proved important. The in
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Colophon EDITORS Hugo De Greef, Jan
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