Winthrop University visUal identity ManUal

Winthrop University 

Visual Identity Manual 

June 2011 

Version 1.0


Visual Identity Manual 

June 2011 

Version 1.0 

This manual is an Adobe Acrobat 9.0 PDF file 

for viewing on Macintosh or Windows platforms. 

All entries on the contents page are 

linked to their respective pages. The complete 

file or its individual pages can also be printed 

on 8.5”x 11” paper, preferably using a color 

printer. 

The most current version of the manual is available 

online at winthrop.edu/relations. 

IDENTITY.WINTHROP.EDU 

Winthrop University Visual Identity Manual

Contents 

1.0 Introduction 

1.1 Introduction, Visual Identity Policy, Licensing and 

Contact information 

1.2 How to Prepare a Winthrop Publication 

1.3 How to Prepare a Winthrop Publication Continued 




and Procedures for Using a Freelance Designer 

1.7 Procedures for Using a Freelance Designer Continued 

2.0 Basic Standards 

2.1 The Winthrop University Logo 

2.2 Horizontal Logo 

2.3 Stacked Logo 

2.4 Logotype 

2.5 Shield 

2.6 Letterhead Version 

2.7 Logo with Unit Signature 

2.8 Unit Signature Specifications 

2.9 Official University Seal 

2.10 Eagle Word Logo 

2.11 Horizontal Eagle Logo 

2.12 Stacked Eagle Logo 

2.13 Go Eagles Logo 

2.14 Eagle Head Logo 

2.15 Eagle Head with Words Logo 

2.16 WU Icon 

2.17 Unacceptable Uses 

2.18 Unacceptable Uses Continued 

3.0 Color 

3.1 Primary and Supplementary Color Palettes 

3.2 Two-Color Reproduction of Each Logo 

3.3 One-Color Reproduction of Each Logo 

3.4 Reverse Applications of Each Logo 

3.5 Screening 

4.0 Typography 

4.1 Primary Typefaces 

4.2 Primary Typefaces Continued 

4.3 Primary Typeface for Correspondence 

5.0 Stationery System and Templates 

5.1 About Stationery 

5.2 Standard Letterhead 

5.3 Standard Envelope 

5.4 Standard Business Card, Horizontal and Vertical 

5.5 Standard and WU Mailing Label 

5.6 Note Card 

5.7 WU Note Card 

5.8 Note Card Envelope 

5.9 WU Note Card Envelope 

5.10 Other Envelopes 

5.11 Athletics Letterhead 

5.12 Athletics Letterhead with Sport Signature 

5.13 Athletics No. 10 Envelope 

5.14 Athletics Business Card, Horizontal and Vertical 

5.15 Athletics Note Card 

5.16 Athletics Note Card Envelope 

5.17 Athletics Other Envelopes 

5.18 Athletics Mailing Label 

5.19 Standard Pocket Folder 

5.20 WU Pocket Folder 

5.21 Athletics Pocket Folder 

5.22 Name Tag 

5.23 Post-it Note 

5.24 Panel Card 

5.25 2-Color Flyer Template 

5.26 4-Color Brochure Template 

5.27 Power Point Templates 

5.28 Power Point Templates Continued 

5.29 Fax Cover Sheet 

5.30 Routing Slip 

5.31 E-mail Signature 


5.32 Electronic (HTML) Letterhead 

6.0 Web Usage 

6.1 CMS Design Elements 

6.2 Required Template Parts and Optional Pieces 

6.3 Web Colors 

7.0 Applications 

7.1 Preferred Placement of Winthrop Logo on 

Publication Front Covers 


Publication Back Covers 

7.3 Example of a Publication with Identity Applied 


Continued 


Continued 

7.5 Merchandise Examples 

7.6 Merchandise Examples Continued 


7.8 Exterior Signage 

7.9 Campus Dressing 

7.10 Campus Dressing Continued 

7.11 Vehicle Signage 

8.0 Other Identities 

8.1 Distinction Icon 

8.2 Global Learning Initiative Icon 

8.3 Informal Tillman Tower Graphics 

8.4 Color Information and Usage Specifications for 

Informal Graphics 

9.0 Appendix 

9.1 Glossary 


Introduction 1.0 

1.1 Introduction, Visual Identity Policy, Licensing and 

Contact Information 



Continued 


Continued 


Continued 


Continued and Procedures for Using a 

Freelance Designer 

1.7 Procedures for Using a Freelance Designer 

Continued 




Introduction 

When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a 

new logo reflecting the institution’s distinctive qualities. Although the newness of being a university 

has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the 

important role the university plays in the educational life of this region. 

Frequently, the first contact people have with Winthrop is through a letter, publication or 

commemorative item bearing the university logo or through the Winthrop website. As symbols of 

Winthrop, any graphic images must be used appropriately in both printed and electronic publications 

to ensure that the institution is properly recognized and its reputation enhanced. 

This graphic standards manual outlines how and when campus departments may use the Winthrop 

logo in printed publications. For more information on use of the logo on the Web, go to 

www.winthrop.edu/web/logos.htm. These standards ensure that each time the logo is used, the 

public receives a clear and consistent message concerning Winthrop’s identity. A uniform presentation 

by all constituents will help strengthen the public’s perception of Winthrop as an educational leader, 

committed to quality higher education. 

For these reasons, Winthrop’s President has directed the Office of University Relations to review all 

common applications of the institution’s logos to ensure compliance with the standards presented on 

the following pages. 

Visual Identity Policy 

All material printed or produced by Winthrop University, or in the name of Winthrop University, 

will follow this version of the Winthrop University Visual Identity Manual. You may print the 

electronic version of the manual found on the University Relations Web page located at 

www.winthrop.edu/relations/visualidentity. At the direction of the President, publications personnel 

in the Office of University Relations are responsible for reviewing all common applications of the 

Winthrop logo to ensure compliance with graphic standards. Written requests for departure from the 

graphic standards policy should be directed to the Office of University Relations. 

Licensing 

Members of the external community who wish to 

use the logo on merchandise intended for resale 

must follow the provisions of the current, official 

institutional licensing agreement. Please contact: 

Licensing Resource Group 

Jim Caldwell, Regional Brand Manager 

Telephone: (336) 896-7907, ext. 3 

Email: jim@lrgusa.com. 

How to Request a Logo File 

For specific logo files, creation of logos with unit 

signatures, creation of electronic (HTML) letterhead 

or general questions, please contact the 

director of publications and printing at 

803/323-2236. 

For file downloads of powerpoint slides or e-mail 

signature components, visit 

www.winthrop.edu/relations/visualidentity. 

Contact Information 

If you have questions about Winthrop University’s 

visual identity, please contact: 

Office of University Relations 

200 Tillman Hall 

Rock Hill, SC 29733 

803/323-2236 

www.winthrop.edu/relations 




How to Prepare a Winthrop Publication 

The publication division of the Office of University 

Relations is a staff of editors and designers 

committed to helping you produce professional, 

practical, attractive, well-written publications. In 

assisting you, we also have the responsibility to 

maintain a consistent design and literary style for 

the presentation of Winthrop University to all external 

publics. Quality communications enhance 

the university’s image and help relate Winthrop’s 

mission more effectively to parents, faculty, 

alumni, potential donors, prospective students, 

and the general public. 

To ensure quality and consistency, the publications 

staff has been directed by the President to 

prepare or examine all materials that incorporate 

the Winthrop logo and/or target external publics. 

The staff is responsible for seeing that such items 

meet high-quality writing, editing and design 

standards, and comply with graphics requirements. 

If you are planning a publication that is targeted 

to, or could reach, an external public, you will 

work with the publications staff to ensure that 

the finished project best represents you, your 

department and Winthrop. Professional editorial 

and design assistance is free of charge. 

Project Planning 

Almost all areas of the university are concerned 

with publications at one time or another. Whether 

your department has one project or many, we 

encourage you to contact University Relations’ 

Publications Manager (ext. 2236) as soon as you 

are aware of your publications need. By scheduling 

a meeting with the manager and design 

staff, the production team can gather information 

about your publication: its purpose, intended 

audience, budget considerations, possible 

formats, etc. This will ensure that your input is 

obtained before editing or design time begins on 

the project. Such a meeting may also be useful 

for an existing publication, if extensive changes 

are necessary, or if the existing format could be 

improved. 

The following checklist will assist you in planning 

for your meeting with the publications staff: 

Who 

Who is the audience for the publication Will 

you be communicating information to prospective 

students, the Rock Hill community, 

employers, etc. 

What 

What type of publication do you need A 

poster flier brochure newsletter booklet 

What do you want to communicate Will you 

need photographs or special illustrations 

What is your budget for the publication 

Where 

Where should the publication be delivered 

To your office To another department To a 

mailing service 

When 

When do you need to have the publication 

delivered In determining this date, you will 

want to allow for additional time if the pieces 

are to be mailed. 

How 

How many copies do you need How will the 

piece be distributed Will it be mailed If so, 

will you need envelopes or will it be a selfmailer 

Does it need a reply card 

If your project will be produced using freelance 

or student design assistance, it is imperative to 

review procedures for using a freelance designer 

(1.6) for general guidelines for working with 

outside design sources. 

If the project is an identical reprint of something 

originally printed on campus, sending a completed 

print request to Printing Services is sufficient 

to initiate this kind of job. 

Preparing Your Text 

Generally speaking, University Relations prefers 

that any copy submitted for a project is complete 

and final, and that it has achieved any necessary 

departmental approval prior to submission. On 

a limited basis, University Relations can provide 

copy-writing assistance on projects. However, 

copy-writing services must be discussed well in 

advance of scheduling the project to allow for 

adequate time to complete any research associated 

with those services. 




How to Prepare a Winthrop Publication Continued 

When final copy is complete it should be submitted 

via e-mail, typed in Microsoft Word format 

for PC and saved as a Word document, prepared 

according to the bulleted specifications below. A 

hard copy print out of the text should accompany 

the print request. 

University Relations and Printing Services convert 

most copy into a format compatible with available 

desktop publishing systems. To facilitate 

this conversion, your copy should be prepared as 

follows: 

• Please single-space all copy, using a one-inch 

margin on all sides. 

• Use blank lines to indicate copy breaks or new 

paragraphs. 

• In most cases, the university adheres to style 

guidelines as set forth in The Associated 

Press Stylebook and Libel Manual. The copy 

you submit will be reviewed and if necessary, 

edited, based on AP style guidelines. An abbreviated 

version of the university style guide 

is made at University Relations’ Web site. 

• Avoid using tabs, indents or columns in the final 

copy submitted. They do not convert easily 

to desktop publishing software. If a document 

contains a tabulated chart, that chart should 

also be submitted as a separate file in ASCII 

text-only format. 

• Do not use ALL CAPS, or insert commands for 

bold, italics or underlining. Again, these commands 

may cause problems in the conversion 

and design stages. Instead, insert a hand-written 

note on your accompanying hard copy to 

highlight copy points requiring emphasis. 

• Please keep in mind that the information you 

provide does not need to look like the layout 

of a final printed piece. Copy will be graphically 

manipulated after it has been converted 

for desktop publishing. 

Print & Purchase Requests 

When you are ready to schedule production of 

a publication, a Printing Services Print Request 

Form should be completed and forwarded to University 

Relations along with final copy. The form 

is not considered complete unless the following 

information is included: 

• budget number 

• authorized signature 

• date needed 

• quantity 

• delivery location 

• contact person 

If the job requires off-campus printing, a Purchase 

Requisition Form must also be completed. In the 

space for a suggested supplier, type “For Bids 

Only.” 

If you are planning to reprint an on-campus printing 

job with only minor copy changes, a work request 

form with detailed instructions will suffice. 

Scheduling Your Project 

In a given calendar year, University Relations coordinates 

more than 200 printed pieces for academic 

units and administrative offices on campus. 

Because of this volume, we ask that you contact 

us as soon as you are aware of your publication 

need. The timetable for producing a publication 

varies greatly depending upon the complexity of 

the project. To assist with scheduling projects, the 

publications staff follows an established publications 

priority list. In general, the following publications 

are treated on a priority basis: 

1. Publications for special events of universitywide 

significance (e.g. commencements, 

convocation). 

2. Publications for special events of major significance 

(e.g. homecoming, alumni reunion 

celebration, orientation, admissions open 

houses). 

3. Admissions and marketing materials. 

4. Scheduled periodicals and publications (e.g. 

FYI, Winthrop Magazine, Winthrop Update). 

5. Publications for regularly scheduled events or 

activities (e.g. concerts, lectures). 

*Please note that publications staff must 

limit its involvement to publications that 

reach external publics, simply because of 

time constraints. On-campus posters, T-shirt/ 

sweatshirt designs for student organizations, 

departmental in-house newsletters, and other 

publications created for on-campus audiences 

only cannot be created by our design 

staff. By appointment, our designers will be 

glad to review on-campus publications and 





offer suggestions if requested. Any use of the 

Winthrop logo must be approved by University 

Relations. 

University Relations prefers a minimum of six 

weeks of notice, even on simpler jobs, because 

of the time needed to phase a project into the 

production schedule, and to permit adequate 

time for editing, designing, proofing, printing and 

(if necessary) shipping. More complex jobs can 

require much longer lead times — in some cases, 

four to six months. Production schedules are 

occasionally subject to change when unexpected 

contingencies occur. The best precaution is to 

provide notice at the earliest opportunity. 

In rare cases, work volume may make it impossible 

for University Relations to guarantee completion 

of a job within the necessary time frame. 

Should this occur, the department will assist in 

making an outside referral, and retain rights of 

final approval, based on the image considerations 

outlined above. If work with a student or freelance 

designer is required, please refer to Student 

or Freelance Designers on page 1.4. 

Creative Collaboration 

The publications staff wants to ensure that your 

project best represents you and your department. 

Therefore, it’s important that your comments and 

suggestions for copy and design be presented in 

a meeting to review the project. During the creative 

process that follows, your suggestions will 

be considered and incorporated in accordance to 

the mandate set forth for University Relations to 

create appealing, effective publications for the 

campus community. For that reason, final creative 

decisions including editorial, design and printing 

matters must rest with University Relations. 

Production Process 

Once the parameters of a project have been established, 

and the necessary text and paperwork 

have been received in the proper format, University 

Relations will begin its “hands on” work. 

What follows is a description of the production 

flow for a typical job: 

1. Editing ensures that the submitted copy is 

appropriate, effective and follows Winthrop 

style rules. If this process necessitates major 

rewriting or editing by the publications staff, 

a copy proof will be sent to you to review text 

changes prior to layout. 

2. Design is one of the most important and timeconsuming 

stages. It involves formulating an 

effective visual communication strategy, then 

developing the concept using layout, photography, 

illustration, or related graphics. Paper 

stock and ink specifications are determined at 

this time. 

3. Proofing is the next stage. A mockup or proof 

showing a sample layout is generated by 

desktop publishing on a color copier; photos 

are in place; style and wording is shown; color 

breaks are indicated; and a paper sample is 

supplied if possible. At this point, clients are 

asked to proof all copy. Any legitimate copy 

corrections or alterations should be indicated 

on the proof when it is returned. Please remember 

that extensive changes or delay in returning 

the proof could delay the final delivery 

of the print job. No job reaches the prepress 

stage until approval is received. 

4. Approval by a faculty or staff member with 

budget authorization is required prior to 

printing. An approval slip is provided with 

every proof generated by University Relations. 

This slip should be returned with all proofs 

and include the appropriate signatures, dates 

and call to action (e.g. “send a new proof,” 

“make corrections and proceed to print,” “ok 

to print as is”). It is imperative that a project 

manager seeks the highest level of approval 

necessary (director, vice president, president, 

etc.) for the project prior to printing. 

5. Prepress is the last stage before a job goes to 

press. Conversion of the desktop file to mechanical 

form (resin-coated paper or negative) 

happens at this stage. For off-campus printing, 

the vendor usually handles all prepress 

work. 

6. Printer proofs are the last furnished proofs 

before actual printing begins. Off-campus 

vendors submit a “blueline” which is an ink 

jet print-out showing all prepress work. Along 

with a color digital proof, the forms proof 

provides the best idea of what a publication 

will look like. The purpose of these proofs is 

to check position of image elements, folding, 

color breaks, etc. Because editorial changes 

made at this stage are time-consuming and 

expensive, all routine proofing for factual 





accuracy and typographical correctness is 

completed at an earlier stage. In most cases, 

a forms proof and color match proof will be 

reviewed only by the publications staff. 

Printing 

When all prepress work is complete, the printing 

process may begin. Printing Services staff cut 

the paper stock, make printing plates if necessary, 

and ink the press. After the job is run and 

appropriate drying time has been allowed, the 

individual printed sheets must be scored, perforated, 

folded, collated and bound, depending on 

the complexity of the job. 

The publications staff maintains regular contact 

with Printing Services, as well as off-campus 

printing vendors. If your printing can be handled 

on campus, both University Relations and Printing 

Services will work with you to get the job done as 

efficiently and economically as possible. 

If the printing requirements are outside the scope 

of Printing Services’ capabilities, University Relations 

will determine printing specifications and 

will work with Procurement on bidding. See the 

Printing Services website (www.winthrop.edu/ 

printingservices) for detailed information about 

on-campus printing capabilities. 

Whether printing on campus or off, University 

Relations makes every effort to specify recycled 

papers and environmentally safer soy-based inks. 

The publications staff will also recommend appropriate 

cost-cutting measures where applicable. 

For any off-campus printing project, the guidelines 

in the South Carolina Government Printing 

Services Manual apply, and approval by the Office 

of University Relations is required. University 

Relations can provide assistance in completing 

printing specifications forms. 

Student or Freelance Designers 

When working with student or freelance designers, 

it’s important that the work meets university 

graphic standards and that the designer is aware 

of the intellectual property rights which govern 

the work submitted for university use. As good 

business practice dictates, such designers should 

sign and date a contract verifying their understanding 

that, upon completion, all work will 

become the intellectual property of the university 

and that no further royalties will ensue. In 

doing so, the university is protected from any 

misunderstandings, which could otherwise arise 

concerning royalties or accessibility to artwork 

the student or freelance designer has created. 

Ultimately this supports the university’s effort to 

maintain a certain caliber of work and empowers 

the designer to consider university requirements 

in establishing contract terms. 

Equally as important is getting all freelance artwork 

on disk for future use or reference. Having 

a print-quality digital file of the project will enable 

the design to be amended by others (e.g. date 

changes, etc.) if the designer is no longer available 

and a revision/reprint is desired. Therefore, 

two copies of the final art should be provided 

upon completion of the project — one copy for 

departmental reference and one copy to be forwarded 

to the university’s art director in University 

Relations. The latter disk should include compilation 

art, all fonts, and all high-resolution photos 

and graphics required for final printing. 

On a final note, freelance or student designers 

should consult with Printing Services prior to beginning 

their design if the project is intended for 

on-campus printing. Printing Services will need to 

discuss with them the layout and other production 

issues which may play a fundamental role 

in the way their project should be designed for 

on-campus printing. 

For further instructions, see the Procedures for 

using a Freelance Designer on page 1.6. 

Logo Usage 

Use of the Winthrop University logo and the 

athletic department logo is carefully controlled to 

prevent unauthorized or graphically inappropriate 

applications. Procedures related to use of both 

logos are detailed on pages 2.1 through 2.16 

Your cooperation in adhering to published logo 

guidelines is essential to the preservation of a 

positive public image of the university. 

A Final Note 

Electronic publishing has greatly enhanced the 




How to Prepare a Winthrop 

Publication Continued 

services and capabilities of University Relations 

and Printing Services. Staff members are currently 

producing publications in a more timely and efficient 

manner than ever before. 

With these strides has come a proliferation of 

desktop publishing software on campus. While 

non-professional electronic design is certainly 

possible, it is rarely acceptable in publications 

distributed to external constituencies. Neither is 

most of the current laser printer output available 

on campus. For most purposes, 1,800 and 2,400 

dpi (dots per inch) output, as provided by printing 

professionals, is the standard by which all publications 

that target or may reach external audiences 

should be produced. 

For More Info 

For additional information on producing Winthrop 

publications or clarification on any points 

mentioned in this brochure, please contact University 

Relations, 200 Tillman Hall, or call the 

publications manager, ext. 2236. 

Last updated Sept. 2009 

Procedures for Using a Freelance Designer 

1. The department’s budget coordinator should 

complete a purchase requisition for the publication 

if the publication will be printed off 

campus. 

2. Copy for the publication should be written 

and submitted to University Relations for 

review. Copy is edited in accordance with the 

Winthrop University Style Guide. In the case of 

minor copy updates, only updated copy needs 

to be submitted. 

3. The freelance designer should determine photography 

needs. Existing photographs taken 

by the university photographer are available 

digitally in the Office of University Relations. 

The freelance designer can contact the Publications 

manager for more information. 

4. The freelance designer should layout the 

publication to determine specifics such as size, 

number of pages and folds. 

5. If the publication will be printed off campus, 

the freelance designer should complete a 

specs sheet and submit it to Linda Campfield 

in Purchasing electronically. The specs sheet 

tells the printer all about the job: the type 

of paper and number of pages, the number 

and color of inks, the size of the finished 

job, the type of folds and bindery, and, most 

importantly, the copy ready date. An accurate 

copy-ready date helps the printer schedule 

your job for time on press. The specs sheet 

also provides important contact information in 

case the printer has any questions once they 

receive the job. The printer will also use the 

contact information to send blueline printer 

proofs to the freelance designer. 

Many projects are updated from the previous 

year. In this case, the specs sheet could 

be very similar to the previous year’s specs 

sheet, but the specs sheet should be reviewed 

and copy-ready date must be updated before 

sending the specs sheet to Purchasing. 

Typically, when a freelance designer is handling 

a job, he or she completes the specs 

sheet on his or her own. University Relations 

can review a specs sheet to check for completion. 

**The specs sheet needs to be submitted 

to Purchasing at least two weeks before 

the copy ready date. 

6. The freelance designer designs the publication. 

The finished design must correspond 

with the specifications listed on the specs 

sheet. University Relations is available at any 

time during the design process for consultation 

or review of design. Especially with new 

publications, it is helpful to obtain early design 

approval instead of waiting until the end of 

the production process. 

7. The freelance designer submits the design 

and copy to University Relations for review of 

graphic standards and a final review of copy. 




Procedures for Using a Freelance Designer Continued 

Please allow time for the review of materials, 

as well as time for the freelance designer to 

make the suggested changes. 

8. The freelance designer makes any necessary 

changes and sends the file to the printer. The 

file can either be transferred electronically 

through an FTP site or burned to a CD and 

shipped overnight. If Printing Services will be 

printing the piece, a printing request form will 

need to be completed and submitted along 

with the file. 

9. The printer’s blueline proofs will come to the 

attention of the freelance designer. The proofs 

should be reviewed immediately, and any necessary 

changes should be noted. The blueline 

proof should be returned to the printer the 

same day, if possible. 

When using a freelance designer, University Relations’ 

role is limited to the approval of properly 

completed specs sheets, design and copy as well 

as general consultation. 

maintain a certain caliber of work and empowers 

the designer to consider university requirements 

in establishing contract terms. 

Equally as important is getting all freelance 

artwork on disk for future use or reference. Having 

a print-quality digital file of the project will 

enable the design to be amended by others (e.g. 

date changes, etc.) if the designer is no longer 

available and a revision/reprint is desired. Therefore, 

two digital copies of the final art should be 

provided upon completion of the project — one 

copy for departmental reference and one copy 

to be forwarded to the university’s art director 

in University Relations. The latter should include 

compilation art, all fonts, and all high-resolution 

photos and graphics required for final printing. 

As good business practice dictates, freelance designers 

should sign and date a contract verifying 

their understanding that, upon completion, all 

work will become the intellectual property of the 

university and that no further royalties will ensue. 

In doing so, the university is protected from any 

misunderstandings, which could otherwise arise 

concerning royalties or accessibility to artwork 

the student or freelance designer has created. 

Ultimately this supports the university’s effort to 



Basic Standards 2.0 

2.1 The Winthrop University Logo 

2.2 Horizontal Logo 

2.3 Stacked Logo 

2.4 Logotype 

2.5 Shield 

2.6 Letterhead Version 

2.7 Logo with Unit Signature 

2.8 Unit Signature Specifications 

2.9 Official University Seal 

2.10 Eagle Word Logo 

2.11 Horizontal Eagle Logo 

2.12 Stacked Eagle Logo 

2.13 Go Eagles Logo 

2.14 Eagle Head Logo 

2.15 Eagle Head with Words Logo 

2.16 WU Icon 

2.17 Unacceptable Uses 

2.18 Unacceptable Uses Continued 




The Winthrop University Logo 

The Winthrop University logo shown to 

the left. It is the primary element of the 

Winthrop University visual identity system 

and must appear on all Winthrop University 

communications. 

The Winthrop University logo is a registered and 

fully protected trademark. As such, the logo must 

only be used for approved purposes, and cannot 

be modified in any way without approval. 

Scanning the logo or using a logo obtained from 

the Winthrop Website for printed publications is 

prohibited. Copies of the official logo will only 

be available for approved uses from the Office of 

University Relations. 




Horizontal Logo 

The Winthrop University horizontal logo comprises 

a shield with the Tillman tower and a 

typographic treatment of the words “Winthrop 

University.” For the vast majority of applications, 

the logo may only be used in the horizontal form. 

Minimum width = 1.375 inches 

Protected area equals cap height of “W” and width of shield. Grey rectangles represent protected area. 




Stacked Logo 

For some applications, the logo may be used in 

the stacked form shown to the left. This option 

can be used when the larger design layout calls 

for a centered presentation. 


Protected area equals cap height of “ W” and width of shield. 

Grey rectangles represent protected area. 




Winthrop University Logotype 

An alternative to the horizontal logo is the logotype 

shown to the left. This option can be used 

when the design layout calls for a centered and 

formal presentation. 


Protected area’s widght and height equals cap height of “W”. Grey squares represent protected area. 




Winthrop University Shield 

The shield must always appear as shown in the 

official logo, and may only be used independently 

in specific instances determined by the Office of 

University Relations. 


Protected area’s width and height equals 75 percent of the width 

of shield. Grey squares represent protected area. 




Letterhead Version 

The logo as it appears on official university letterhead 

has the shield and logotype spaced farther 

apart than on the official authorized logo. This 

version is only used on 8.5” x 11” letterhead and 

No. 10 envelopes; it is inappropriate for all other 

usages. 


Protected area equals cap height of “W”and width of shield. Grey squares represent protected area. 




Colleges 

Logo with Unit Signature 

College of Arts and Sciences 

The name of major units within Winthrop 

University, such as colleges and 

large administrative offices, may be 

added to the Winthrop logo as a unit 

signature. In all cases, the correct name 

of the unit must be used. 

Specialized Units 

University College 

Pre-Major Advising Center 

Major units within the university that contain 

subunits will need to develop and issue guidelines 

as to whether their subunits should always use 

the larger unit signature or whether all or some 

of their subunits may use subunit signatures. As 

a general rule, it is preferable for subunits to use 

the signature of their largest umbrella unit, but 

this needs to be addressed on an individual basis. 

If your unit needs a unit signature, you should 

request that it be created for your use. Contact 

the publications manager for more information 

at ext. 2236. 

Major Administrative Offices 





REFERENCE WIDTH = 3” 

Unit Signature Specifications 

CAP HEIGHT 

Unit signature files are created by starting with a 

digital Winthrop University logo template at its 

standard reference size of three inches in width. 

At this size, the unit name typography has the 

following specifications: 

80 PERCENT OF CAP HEIGHT 


BASELINE 

BASELINE 

New Century Schoolbook LT Standard; 10.5 

pt. type on 12 pt. leading with +30 tracking. 

Second line; 10.5 pt. type on 13 pt. leading 

with +30 tracking. After wrap leading changes 

to 11 pt. 

Condense width by 80 percent. 

Screen 75 percent of logotype color 

CAP HEIGHT 

80 PERCENT OF CAP HEIGHT 

REFERENCE WIDTH = 3” 

Richard W. Riley College of Education 

Physical Education, Sport and 

Human Performance 

WIDTH 

= 17 

PERCENT 

OF LOGO 

WIDTH 

MAXIMUM UNIT NAME WIDTH 

BASELINE 

BASELINE 

The cap height measurement (see diagrams at 

left) should be used to establish the distance of 

the unit name baseline to Winthrop University 

baseline. 

The unit name should not wrap on two lines, and 

the width may not exceed beyond 17 percent of 

the width of the Winthrop logo. In creating unit 

signature files for users, University Relations will 

consider exceptions to these rules when necessary. 




Official University Seal 

The seal is used only on diplomas and other 

documents requiring official insignia. It may only 

be used independently in specific instances deteremined 

by the Office of University Relations. 

Minimum width = 1 inch 


Protected area’s width and height equals 50 percent of the 

diameter of seal. Grey squares represent protected area. 

Protected area’s width and height equals 50 percent of the 

diameter of seal. Grey squares represent protected area. 




Eagle Word Logo 

The Winthrop University athletic logos incorporate 

the outline of an eagle’s head within the 

words “Winthrop” or “Winthrop Eagles.” For the 

vast majority of applications, one of the following 

logos should be used. 

Eagle Word Logo 

Horizontal Eagle Logo 

Stacked Eagle Logo 

The following variations are permissible, but reserved 

for specialty applications. Their use should 

be approved in advance by the athletic director or 

the Office of University Relations. 

Go Eagles Logo 

Eagle Head Logo 

Eagle Head with Words Logo 


The Winthrop University athletic logos are 

registered and fully protected trademarks. As 

such, the logos must only be used for approved 

purposes, and cannot be modified in any way 

without approval. Scanning the logo or using a 

logo obtained from the Winthrop Website for 

printed publications is prohibited. Copies of the 

official logo will only be available for approved 

uses from the Department of Athletics or Office 

of University Relations. 

Protected area’s width and height equals cap height of “W”. Grey rectangles represent protected area. 




Horizontal Eagle Logo 






Stacked Eagle Logo 






Go Eagles Logo 


Protected area’s width and height equals cap height of “G”. Grey rectangles represent protected area. 




Eagle Head Logo 

The eagle head must always appear as shown in 

the official logo, and may only be used in specific 

instances determined by the athletic director or 

the Office of University Relations. 


Protected area’s width and height equals 60 percent of the height of logo. Grey rectangles represent protected area. 




Eagle Head with Words Logo 


Protected area’s width and height equals 60 percent of the height of logo. Grey rectangles represent protected area. 




WU Icon 

The WU icon comprises the university’s wellknown 

garnet and gold signature colors and a typographic 

treatment pulling from familiar aspects 

of the athletic logo. The logo should serve only 

as a second tier logo, while the Winthrop logos 

or athletic logos should continue to be employed 

as the primary logo in most external communications. 

Minimum width = .5 inch 

Protected area’s width and height equals 50 percent of the height of icon. Grey squares represent protected area. 




Unacceptable Uses 

1 2 

3 

It is extremely important for brand success 

that the Winthrop University logos 

be displayed correctly. This includes always 

using the correct typefaces and the 

correct relative positioning and size of all 

elements. 

The examples on this and the following pages 

illustrate unacceptable displays of the Winthrop 

Univesity horizontal logo, but applies to the entire 

family of Winthrop University logos, Athletics 

logos and WU icon. 

1. Do not distort any portion of the logo. 

4 


5 


2. Do not crop any portion of the logo. 

3. Do not tilt the logo. 

4. Do not rearrange components in the signature. 

5. Do not rotate the logo. (An obvious exception to this 

guideline would be a vertical street pole banner with 

“Winthrop University” appearing as the primary 

element in a vertical position by necessity.) 

6. Do not alter the alignment of any component of 

the signature. 

7. Do not alter the relative size of the logo and 

the unit signature. 

6 7 




8 

WINTHROP 

U N I V E R S I T Y 

9 


Unacceptable Uses Continued 

8. Do not alter the typeface of the logo. 

9. Do not alter the typeface of the signature. 

10. Do not add a drop shadow to any part of the 

logo. 

11. Do not combine the official university seal with 

the logotype. 

12. Do not alter the relative size of the elements of the 

logo. 

13. Do not use the seal as a freestanding logo in place of 

the university logo. 

10 

11 

14. Do not violate the minimum surrounding clear space 

requirements by attaching type or graphics to the 

logo. See each logo for clear space requirements on 

the previous pages in this section. 

15. The logo should never be reproduced from a Web 

site or previously printed publication. 

12 

13 

Go 

14 15 



Color 3.0 

3.1 Primary and Supplementary Color Palette 

3.2 Two-Color Reproduction of Each Logo 

3.3 One-Color Reproduction of Each Logo 

3.4 Reverse Applications of Each Logo 

3.5 Screening 



Color 3.1 

Print 

Pantone Matching System 

____________________________ 

Pantone 123 

____________________________ 

Print 

Four-Color Process 

___________________________ 

0C 24M 94Y 0K 

___________________________ 

Digital 

RGB ___________________________ 

R255 

G204 B51 

___________________________ 

Primary Color Palette 

The primary colors for the Winthrop University 

identity system are Pantone 123, Pantone 201 

and Pantone 540. Equivalent color formulas for 

four-color printing and digital media are provided 

to the left. 

Pantone 201 

0C 100M 63Y 29K 

R158 G27 B50 

____________________________ 

___________________________ 

___________________________ 

Pantone 540 

100C 55M 0Y 55K 

R0 G50 B102 

____________________________ 

___________________________ 

___________________________ 

Bright Palette 

Muted Palette 

Supplementary Color Palette 

Pantone 124 

Pantone 562 

Pantone 125 

Pantone 209 

A supplementary set of colors has been selected 

to complement the primary color palette. The 

colors shown in this supplementary palette are 

recommended for general use, but the user is not 

limited to only these colors. 

Pantone 653 

Pantone 249 

Pantone 539 

Pantone 

Warm Gray 6 



Color 3.2 

Two-Color Reproduction 

The official university’s horizontal, stacked and 

shield logos are to be printed in Pantone 201 

(garnet) and Pantone 540 (navy), as shown in the 

examples to the far left. 

The official athletics’ eagle word, horizontal 

eagle, stacked eagle, go eagles, eagle head and 

eagle head with words logos are to be printed in 

Pantone 123 (gold) and Pantone 201 (garnet), as 

shown in the examples to the left. 

The “WU” icon is to be printed in Pantone 123 

(gold) and Pantone 201 (garnet), as shown in the 

example below. 



Color 3.3 

One-Color Reproduction 

The official university’s horizontal, stacked, logotype 

and shield logos, and seal can be printed 

in Pantone 201 (garnet), Pantone 540 (navy) or 

black, as shown in the examples to the far left. 



eagle head with words logos can be printed in 

Pantone 201 (garnet) or black, as shown in the 

examples to the left. 

The “WU” icon can be printed in Pantone 201 

(garnet) or black, as shown in the example below. 



Color 3.4 

Reverse Applications of Logo 

The official university’s horizontal, stacked, 

logotype and shield logos, on occasion, may 

be printed in reverse (white logo on dark background). 

Special artwork for this usage has 

been created so that the shield will not appear 

as though it were negative. The Tillman tower 

should always be silhoutetted against the dark 

shield. See examples to the far left. 



eagle head with words logos, on occasion, may 

be printed in reverse (white logo on dark background). 

Special artwork for this usage has been 

created so that the eagle head will always be easily 

distinguishable. See examples to the left. 

The “WU” icon, on occasion, may be printed in 

reverse (white logo on dark background). Special 

artwork for this usage has been creaed so that 

the “WU” will not appear as though it were 

negative. See example to the far left. 

When this form of use is required (in black and 

white or in color), the correct artwork may be 

obtained from the Office of University Relations. 



Color 3.5 

Screening of Logos 

The official university’s horizontal, stacked, logotype 

and shield logos should not be line screened 

under normal circumstances. Exceptions must 

be approved by, and the appropriate artwork 

supplied by, the Office of University Relations. If 

a logo application is approved for screening, the 

logo must be reproduced in a screen of Pantone 

540 (navy) or black and all elements of the logo 

must be screened at the same percentage. See 

examples to the far left. 



eagle head with words logos should not be line 

screened under normal circumstances. Exceptions 

must be approved by, and the appropriate 

artwork supplied by, the Office of University Relations. 

If a logo application is approved for screening, 

the logo must be reproduced in a screen of 

Pantone 201 (garnet) or black and all elements of 

the logo must be screened at the same percentage. 

See examples to the left. 

The “WU” icon should not be line screened 

under normal circumstances. Exceptions must 

be approved by, and the appropriate artwork 

supplied by, the Office of University Relations. If 

a logo application is approved for screening, the 

logo must be reproduced in a screen of black and 

all elements of the icon must be screened at the 

same percentage. See example to the far left. 



Typography 4.0 

4.1 Primary Typefaces 

4.2 Primary Typefaces Continued 

4.3 Primary Typeface for Correspondence 




New Century Schoolbook LT Standard 

Roman, condensed to 80 percent 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 1234567890 

Italic, condensed to 80 percent 



Primary Typefaces 

New Century Schoolbook is used in conjunction 

with the Winthrop University’s standard logos. 

Adobe Garamond Pro and Frutiger font families 

have been chosen as the primary typefaces for 

Winthrop University communications. The two 

typefaces allow for flexibility and creative expression 

in text and display. 

Bold, condensed to 80 percent 



Bold Italic, condensed to 80 percent 



Adobe Garamond Pro 

Regular 



Italic 



Bold 



Bold Italic 



Frutiger 

47 Light Condensed 



57 Condensed 






Frutiger 

67 Bold Condensed 



77 Black Condensed 



87 Extra Black Condensed 



45 Light 



46 Light Italic 



55 Roman 



65 Bold 



66 Bold Italic 



75 Black 


abcdefghijklmnopqrstuvwxyz 

1234567890 

76 Black Italic 



1234567890 

95 Ultra Black 



1234567890 

56 Italic 






Times 

Regular 



Italic 



Primary Typeface 

for Correspondence 

The preferable typeface for letters is Times or 

Times Roman. If Times is not available, use another 

readable serif type. Sans serif type such as 

Arial is difficult to read and should be avoided. 

Bold 



Bold Italic 



Times New Roman 

Regular 



Italic 



Bold 



Bold Italic 





Stationery System 5.0 

and Templates 

5.1 About Stationery 

5.2 Standard Letterhead 

5.3 Standard Envelope 

5.4 Standard Business Card, Horizontal and Vertical 

5.5 Standard and WU Mailing Label 

5.6 Note Card 

5.7 WU Note Card 

5.8 Note Card Envelope 

5.9 WU Note Card Envelope 

5.10 Other Envelopes 

5.11 Athletics Letterhead 

5.12 Athletics Letterhead with Sport Signature 

5.13 Athletics Envelope 

5.14 Athletics Business Card, Horizontal and Vertical 

5.15 Athletics Note Card 

5.16 Athletics Note Card Envelope 

5.17 Athletics Other Envelopes 

5.18 Athletics Mailing Label 

5.19 Standard Pocket Folder 

5.20 WU Pocket Folder 

5.21 Athletics Pocket Folder 

5.22 Name Tags 

5.23 Post-it Note 

5.24 Panel Card 

5.25 2-Color Flyer Template 

5.26 4-Color Brochure Template 

5.27 Power Point Templates 

5.28 Power Point Templates Continued 

5.29 Fax Cover Sheet 

5.30 Routing Slip 

5.31 E-mail Signature 

5.32 Electronic (HTML) Letterhead 



Stationery system 5.1 

and Templates 

About Stationery 

The stationery standards provided in the 

following pages are an essential part of the 

Winthrop University visual identity system 

and are to be used by all units within the 

university. 

Contact Printing Services for printing of stationery for all 

colleges, departments or offices at ext. 2221. 

Following are recommended paper specifications. 

Standard business card: 

Howard Linen, 80lb cover, warm white 



Rock Hill, South Carolina 29733 

Standard letterhead, second sheet and envelope: 

Howard Linen, 24lb writing, warm white 

Athletics business card: 

Howard Linen, 80lb cover, white 

Athletics letterhead, second sheet and envelope: 

Howard Linen, 24lb writing, white 

Alternative stocks: 

TBD 

200 Tillman Hall Rock Hill, South Carolina 29733 803/323-2236 803/328-2855 (FAX) 




and Templates 

Standard Letterhead 

2 inch top margin 

Logotype: 2c Winthrop University letterhead logo 

Inks: Pantone 201 and 540 

Size: 8.5”x 11” 

1.25 inch left 

margin 

data starts here or below depending on length of letter 

1 inch right 

margin 

Paper: Howard Linen, 24lb writing, warm white 

Note: Sheet is watermarked with Winthrop University 

shield logo 

letters should be left justified block formatted (no paragraph indentations) 

signature remains above this line — add second sheet if necessary 

1 inch bottom 

margin 

200 Tillman Hall Rock Hill, South Carolina 29733 803/323-2236 803/328-2855 (FAX) 

Not actual size 




and Templates 

Standard Envelope 

Logotype: Winthrop University letterhead logo 


Size: No. 10; 9.5”x 4.125” 






3.125 inch left margin 

Ms Jane A Doe 

Organization 

Street Address 

City State 00000-0000 





and Templates 

Business Card Formats 

Robert Winthrop 

Director, University Services 

100 Main Building 


803/323-0001 Fax: 803/323-0002 

winthropr@winthrop.edu 

Standard business card, horizontal 

Two versions of the official Winthrop University 

business cards are available. The horizontal 

format uses the official authorized version of the 

logo and allows for six lines of information. The 

vertical version, created to accommodate faculty 

and staff with longer titles and/or more contact 

information, features the stacked version of the 

logo and allows for up to 10 lines of information. 

Campus constituents should limit the information 

on their business cards to that pertaining to their 

official positions with Winthrop University. Home 

phone numbers are allowed. No deviations from 

the standard versions are allowed. 

Standard Business Card, Horizontal 

Logotype: 2c Winthrop University horizontal logo 


Size: 3.5”x 2” 

Paper: Howard Linen, 80lb cover, warm white 

Standard Business Card, Vertical 

Robert Winthrop 

Director 

University Services 

100 Main Building 


803/323-0001 

Cell: 803/000-0001 

Fax: 803/323-0002 

winthropr@winthrop.edu 

Logotype: 2c Winthrop University stacked logo 


Size: 2”x 3.5” 


Standard business card, vertical 




and Templates 

Standard Mailing Label 




2 inch top 

margin 



Size: 4.25”x 5.5” 


WU Mailing Label 

Logotype: 2c WU icon 


Size: 5.5”x 4.25” 

Winthrop University mailing label 









WU mailing label 




and Templates 

Winthrop University Note Card 

Logotype: 2c Winthrop University stacked logo 


Size: 5.5”x 4.25” 

Paper: Howard Linen, 80lb cover, warm white, 

Note: Garnet band at bottom of cover is optional. 




and Templates 

WU Note Card 



Size: 5.5”x 4.25” 

Paper: Howard Linen, 80lb cover, white 





and Templates 





Ms Jane A Doe 

Organization 



2.25 inch top margin 

Note Card Envelope 



Size: A-2; 5.75”x 4.375” 


Note: Horizontal logo is printed on envelope flap. 

0.625 inch bottom margin 





and Templates 





Ms Jane A Doe 

Organization 




WU Note Card Envelope 



Size: A-2; 5.75”x 4.375” 

Paper: Howard Linen, 24lb text, white 

Note: WU icon is printed on envelope flap. 






and Templates 

Other Envelopes 




Other envelopes can be constructed as needed 

using these specifications. 

Ms Jane A Doe 

Organization 



Top margin aligns with the center of 

the height of the envelope 

The position of the logotype and return address 

maintains the exact position in relationship to the upper 

left corner as the standard envelopes. 

The address of the recipient ideally positions flush 

left with the address block and top aligns with the 

vertical center of the envelope. 





and Templates 

Athletics Letterhead 

2.5 inches top margin 

Logotype: 2c stacked eagle logo 


Size: 8.5”x 11” 

1 inch left 

margin 


1 inch right 

margin 

Paper: Howard Linen, 24lb writing, white 



1.25 inch 

bottom margin 





and Templates 

2.5 inches top margin 

Athletics Letterhead with Sport 

Signature 

Logotype: 2c stacked eagles logo 


1 inch left 

margin 

BASEBALL 


1 inch right 

margin 

Size: 8.5”x 11” 

Font for sport signature: Helvetica Compressed or 

Helvetica Inserat LT Standard, 16 pt., 16 pt. leading, 

50 percent tracking, 7 degree skew 




1.25 inch 

bottom margin 





and Templates 

Athletics No. 10 Envelope 

Logotype: 2c stacked eagles logo 


Size: No. 10; 9.5”x 4.125” 



Winthrop Athletics 




Ms Jane A Doe 

Organization 







and Templates 

Business Card Formats 

John Winthrop 

Assistant Coach 

Winthrop Coliseum 


803/323-0001 Fax:803/323-0002 

winthropj@winthrop.edu 

Athletics business card, horizontal 

Two versions of the official Winthrop University 

Athletics Department business cards are available. 

The horizontal format uses the official authorized 

version of the Athletics logo and allows 

for six lines of information. The vertical version, 

created to accommodate faculty and staff with 

longer titles and/or more contact information, 

allows for up to 10 lines of information. Campus 

constituents should limit the information on their 

business cards to that pertaining to their official 

positions with Winthrop University. Home phone 

numbers are allowed. No deviations from the 

standard versions are allowed. 

Athletics Business Card, Horizontal 



Size: 3.5”x 2” 

Paper: Howard Linen, 80lb cover, white, 

John Winthrop 

Assistant Coach 




803/323-0001 

Cell: 803/000-0001 

Fax: 803/323-0002 

winthropj@winthrop.edu 

www.winthropeagles.com 

Standard Business Card, Vertical 



Size: 2”x 3.5” 

Paper: Howard Linen, 80lb cover, white, 

Athletics business card, vertical 




and Templates 

Athletics Note Card 

Logotype: 2c Stacked Eagle logo 


Size: 5.5”x 4.25” 






and Templates 

Athletics Note Card Envelope 

Women’s Basketball 







Size: A-2; 5.75”x 4.375” 


Ms Jane A Doe 

Organization 



Paper: Howard Linen, 24lb text, white 

Font for return address: Helvetica Compressed or 

Helvetica Inserat LT Standard, Roman, 10 pt., 11 pt. 

leading, 

Note: Stacked Eagle logo printed on envelope flap. 






and Templates 

Other Athletics Envelopes 

Women’s Basketball 




Ms Jane A Doe 

Organization 



Top margin aligns with the center of 

the height of the envelope 

Other envelopes can be constructed as needed 

using these specifications. 

The position of the logo and return address maintains 

the exact position in relationship to the upper 

left corner. Sport can be added to first line of return 

address. 

The address of the recipient ideally aligns vertically 

with the right side of the stacked eagle logo. 





and Templates 

Athletics Mailing Label 





Logotype: 2c stacked eagle iogo 


Size: 4.25”x 5.5” 





and Templates 

Standard Pocket Folder 



Size: 9”x 12” 


Note: Two 4-inch pockets with business card slits. 





and Templates 

Standard “WU” Pocket Folder 



Size: 9”x 12” 







and Templates 

Athletics Pocket Folder 



Size: 9”x 12” 







and Templates 

Name Tags 

Winthrop University Name Tag 

Logotype: 2c Winthrop University horizontal logo or 

Winthrop University logotype 


Size: 4.25”x 2.75” 

WU Name Tag 



Winthrop University name tag 

Size: 4.25”x 2.75” 

WU name tag 




and Templates 

Post-it Notes 

Winthrop University Standard Post-it Note 

Pad 


Inks: 4 color process, Pantone 540 or black ink 

Size: 4”x 3” 

Paper: 20lb bond, smooth, cream 

Winthrop University Logotype and Tillman 

Tower Post-it Note Pad 

Logotype: 1c Winthrop University logotype 

Art: Tillman clocktower lineart 

Winthrop University logotype and Tillman Tower 

post-it note pad 


Inks: Pantone 540 or black ink 

Size: 3”x 3” 

Paper: 20lb bond, smooth, cream 

WU Icon Post-it Note Pad 

Winthrop University standard post-it note pad 



Inks: 4 color process 

Size: 3”x 3” 

Paper: 20lb bond, smooth, white 

WU icon post-it note pad 





and Templates 

.75 inch 

left 

margin 

Headline Copy 

Subhead Copy 

.75 inch 

top 

margin 

Body copy: lorem ipsum dolor sit amet, 

consectetuer adipiscing elit, sed diam nonummy 

nibh euismod tincidunt ut laoreet dolore magna 

aliquam erat volutpat. Ut wisi enim ad minim 

veniam, quis nostrud exerci tation ullamcorper 

suscipit lobortis nisl ut aliquip ex ea commodo 

consequat. Duis autem vel eum iriure dolor in 

hendrerit in vulputate velit esse molestie consequat, 

vel illum dolore eu feugiat nulla facilisis at vero et 

accumsan et iusto odio dignissim qui blandit 

praesent luptatum zzril delenit augue duis dolore te 

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aliquam erat volutpat. 

.75 inch 

right 

margin 

Panel Card 

Logotype: Winthrop University logotype 

Ink: Pantone 540 

Sizes: No. 5 1/2 Bar; 5.5”x 4.25” 

Paper: uncoated, 100lb cover, white 96 brite, vellum 

Note: blind embossed border 

Headline: Adobe Garamond Pro, 16/19.2 pt., 

centered 

Space: 6 pt. 

Subhead: Adobe Garamond Pro, 13/15.6 pt., 

centered 

Space: 6 pt. 

Body copy: Adobe Garamond Pro, 10/12 pt., 

centered or center justified 

1.5 inch 

bottom 

margin 




and Templates 

www.winthrop.edu/webaddress 

College/Office/Department 


2-Color Flyer Template 

COLLEGE OR 

OFFICE OR 

DEPARTMENT 

Additional Information 

Subheadline: 

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erat volutpat. Ut wisi 

enim ad minim veniam, 

quis nostrud exerci tation 

ullamcorper suscipit 

lobortis nisl ut aliquip 

ex ea. 

For more information, contact: 



Address 

Rock Hill, S.C. 29733 

DEPARTMENT 

PHONE: 803/000-0000 

FAX: 803/000-0000 

SERVICE 

PHONE: 803/000-0000 

FAX: 803/000-0000 

SERVICE 

PHONE: 803/000-0000 

FAX: 803/000-0000 

www.winthrop.edu/ 

webaddress 

ROCK HILL, SOUTH CAROLINA 

Headline 

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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad 

minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl. 

Subheadline 

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et iusto odio dignissim qui blandit praesent 

luptatum zzril delenit augue duis dolore te 

feugait nulla facilisi. Lorem ipsum dolor sit 

amet, consectetuer adipiscing elit, sed diam 

nonummy nibh euismod tincidunt ut laoreet 

dolore magna aliquam erat volutpat. Ut wisi 

enim ad minim veniam, quis nostrud exerci 

tation ullamcorper suscipit lobortis nisl ut 

aliquip ex ea commodo consequat. 

Subheadline 










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Subheadline 









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Subheadline 



















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autem vel eum iriure dolor in hendrerit in 

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illum dolore eu feugiat nulla facilisis at vero 

et accumsan et iusto odio dignissim qui 

blandit praesent luptatum zzril delenit 

augue duis. 

Subheadline 




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minim veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis nisl ut aliquip ex 

ea commodo consequat. Duis autem vel eum 











tation ullamcorper suscipit. 

Subheadline 






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Additional Information Headline 

LOREM IPSUM 

Lorem ipsum dolor sit amet, 

consectetuer adipiscing elit, sed 

diam nonummy nibh euismod 

tincidunt ut laoreet dolore 

magna aliquam erat volutpat. 

Ut wisi enim ad minim veniam, 

quis nostrud exerci tation ullamcorper 

suscipit lobortis nisl ut 


Duis autem vel eum iriure 

dolor in hendrerit in vulputate 

velit esse molestie consequat, 

vel illum dolore eu feugiat nulla 

facilisis at vero et accumsan et 

iusto odio dignissim qui blandit 

praesent luptatum zzril delenit 

augue duis dolore te feugait 

nulla facilisi. Lorem ipsum dolor 

sit amet, consectetuer adipiscing 

elit, sed diam nonummy nibh 

euismod tincidunt ut laoreet 

dolore magna aliquam erat 

volutpat. Ut wisi enim ad minim 

veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis 

nisl ut aliquip ex ea commodo 

consequat. 

Subheadline 




















Subheadline 














Subheadline 



















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autem vel eum iriure dolor in hendrerit in 

vulputate velit esse. 

Subheadline 





veniam, quis nostrud exerci tation. 

Subheadline 




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ea commodo consequat. Duis autem vel eum 




iusto odio dignissim qui blandit. 

Subheadline 












luptatum zzril delenit augue duis dolore. 

For more information, contact: 



Building Address 

Rock Hill, S.C. 29733 

COLLEGE/OFFICE/DEPARTMENT 

PHONE: 803/000-0000 

FAX: 803/000-0000 

DEPARTMENT SERVICE 

PHONE: 803/000-0000 

FAX: 803/000-0000 

ANOTHER DEPARTMENT SERVICE 

PHONE: 803/000-0000 

FAX: 803/000-0000 


Logotype: Reverse Seal and 1c Winthrop University 

Horizontal Logo 


Size: 8.5”x 11” 

Paper: uncoated opaque, 100lb text, white, smooth 

Front 


Back 





and Templates 

4-Color Brochure Template 


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magna aliquam erat volutpat. Ut wisi 

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dolor in hendrerit in vulputate velit esse 

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praesent luptatum zzril delenit augue 

Headline 

Subheadline 

cover photograph 

Description: Three panel, letterfold brochure 

Logotype: colored seal on cover and Winthrop 

University horizontal logo on back cover 

Inks: 4-color process 

Size: Flat, 8.5”x 11”; folded, 8.5”x 3.75” 

Paper: coated, 80 or 100lb text, white, dull or 

silk finish 

Note: Number of interior photographs can vary. 

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Department 

Address 


803/000-0000 


emailaddress@winthrop.edu 

Outside panels which includes front and back cover. 


Subheadline Copy 







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zzril delenit augue duis dolore te feugait 

nulla facilisi. Lorem ipsum dolor sit amet, 


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magna aliquam erat volutpat. Ut wisi enim 

ad minim veniam, quis nostrud exerci tation 


ea commodo consequat. Duis autem vel eum. 

optional photograph 


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elit, sed diam nonummy nibh euismod 

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nulla facilisis at vero et accumsan et iusto odio dignissim 

qui blandit praesent luptatum zzril delenit 

augue duis dolore te feugait nulla facilisi. Lorem. 

Diam nonummy nibh euismod tincidunt ut laoreet 

dolore magna aliquam erat volutpat. Ut wisi enim 

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at vero et accumsan et iusto odio dignissim qui 

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dolore te feugait nulla facilisi. Nam liber tempor 

cum soluta nobis eleifend option congue nihil 

imperdiet doming id quod mazim placerat facer 

possim assum. 




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nostrud exerci tation ullamcorper suscipit lobortis 

nisl ut aliquip ex ea commodo consequat. 

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enim ad minim veniam, quis. 





volutpat. Ut wisi enim ad minim veniam, quis 

nostrud exerci tation ullamcorper suscipit lobortis 

nisl ut aliquip ex ea commodo consequat. 

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vulputate velit esse molestie consequat, vel illum 

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duis dolore te feugait nulla facilisi. Nam liber 

tempor cum soluta nobis eleifend option congue 

nihil imperdiet doming id quod mazim. 

Inside panels, 





and Templates 

Power Point Templates 

powerpoint_wupkg.jpg 

powerpoint_wupkgpic.jpg 




and Templates 

Power Point Templates 

Continued 

powerpoint_wu_seal_arc.jpg 

powerpoint_wupkgpic.jpg 




and Templates 

Fax Cover Sheet 



1.25 inch left 

margin 

FAX SHEET 

College/Office/Department Name 

Inks: black 

Size: 8.5”x 11” 

Paper: 20lb bond, white 

DATE 

SUBJECT 

TO 

FAX NUMBER 

FROM 

TOTAL NUMBER OF PAGES 

Street Address Rock Hill, South Carolina 29733 803/000-0000 803/000-0000 (FAX) 





and Templates 

Routing Slip 

Logotype: Winthrop University horizontal logo 

College/Office/Department Name 

Inks: Pantone 540 

Size: 8.5”x 5.5” 

DATE: 

TO/ROUTE: 

Paper: 20lb bond, natural, vellum 

Note: pad of 25 sheets 

SUBJECT: 

RETURN TO: Name, Title 

Room No., Building Name 

For Your Information 

For Your File 

For Your Approval 

For Appropriate Action 

Please Distribute 

Advise Status 

As Requested 

Note and Return 

For Your Signature 

Please Complete 

Return to Me 

Other: 

Street Address Rock Hill, South Carolina 29733 803/000-0000 803/000-0000 (FAX) 





E-mail Signature 

Name: Verdana Bold, 9 pt, flush left 

Title: Verdana Italic, 9 pt, flush left 

Space 

Institution Name: Verdana Bold, 9 pt, flush left 

Office: Verdana Regular, 9 pt, flush left 

Building, Suite or Room #: Verdana Regular, 9 pt, flush left 

Space 

Telephone: Verdana Regular, 9 pt, flush left 

Fax: Verdana Regular, 9 pt, flush left 

E-mail: Verdana Regular, 9 pt, flush left 

Website: Verdana Regular, 9 pt, flush left 

Space 

Bar: Available for download at 

http://www.winthrop.edu/uploadedimages/relations/signaturebar.jpg 

Garnet color: R153, G27 ,B50 

For instructions on how to change your e-mail signature in Outlook, 

go to: http://www.winthrop.edu/web/tutorials. 




Electronic (HTML) Letterhead 



web usage 6.0 

6.1 CMS Design Elements 

6.2 Required Template Parts and Optional Pieces 

6.3 Web Colors 



web usage 6.1 

Content Management System 

Design Elements 

Design Elements 

Winthrop’s CMS allows Web authors to work within 

attractive, well-branded, and approved Web page 

templates — the framework for creating Web sites 

that wow! Some elements of the new CMS design 

are required to ensure a consistent Web experience. 

Branding through global elements such as a header 

and footer, as well as similarly located information 

(i.e. left side menu and contact information), create 

a familiar environment that is simple for the Web 

user to navigate. At the same time, some parts of 

the design, like buttons and banners, are unique to 

various departments and audiences, allowing for a 

personalized website. 

Colors and Fonts 

The CMS Web pages use a color scheme that pulls 

in our official garnet, gold, and blue. The site also 

utilizes the gonfalon colors; these are the colors 

of the banners that are carried during important 

university events like Commencement. 

In addition to the consistent use of colors, the CMS 

pages utilize a specific set of font styles. Some of 

the specified fonts are for those elements that are 

part of a Web page structure, like the six levels of 

HTML headings. Other font choices are provided 

for authors to further customize and/or draw attention 

to various parts of the Web page. 

Note: for more information about CMS go to 

www.winthrop.edu/web/styles 



web usage 6.2 

Required Template Parts 

Refer to the screen capture to the left for the 

location of each element. 

Header logo linked to winthrop.edu 

Header utility navigation (above and on seal) 

Primary navigation (audience menu) 

Page ID 

Secondary navigation (left side menu) 

Contact information 

Footer navigation 

Optional Parts 

Photo Header - located to the right of the 

page ID and just under the audience menu; 

departments have several options: 

static photo 

photo collage 

slideshow 

no photo 

Quick Links 

Buttons 

Banners 

Note: For more information about CMS go to 

www.winthrop.edu/web/CMSdesign 



web usage 6.3 

Color Schemes 

MAIN COLORS 

Gold 

Garnet 

RGB 

R255 G204 B51 

R102 G27 B50 

Hex 

FFCC33 or FC3 

660000 or 600 

Web Colors 

The CMS Web pages use a color scheme that pulls 

in our official garnet, gold, and blue. The site also 

utilizes the gonfalon colors; these are the colors 

of the banners that are carried during important 

university events like Commencement. 

Note: For more information about CMS go to 

www.winthrop.edu/web/colors 

Blue 

R0 G51 B102 

003366 or 036 

COMPLIMENTARY COLORS 

Light Gold 

R255 G238 B187 

FFEEBB or FEB 

Light Blue 

R198 G210 B225 

C6D2E1 

GONFALONS COLORS 

A&S 

R153 G0 B51 

990033 or 903 

CBA 

R51 G0 B102 

336666 or 366 

COE 

R153 G0 B102 

990066 or 906 

CVPA 

R0 G102 B204 

0066CC or 06C 



Applications 7.0 


publication Front Covers 


publication Back Covers 



Continued 


Continued 

7.6 Merchandise Examples 



7.9 Exterior Signage 

7.10 Campus Dressing 

7.11 Campus Dressing Continued 

7.12 Vehicle Signage 




Squares represent minimum space requirements. These dimensions my be increased as suits the 

design of each individual application. 

Preferred Placement of Winthrop 

University Logo on Publication 

Front Covers 

Top of page 

Text or graphic element 


The Winthrop University horizontal 

logo, stacked logo, logotype or colored 

seal must appear on the front of all 

printed communications 

The preferred position is in the upper left corner as 

shown. As an alternative, the logo may be placed in 

the lower right corner. 

The cap height should be used to establish the minimum 

vertical distance between the logo and surronding 

elements. Width of the shield should be used to 

establish the horizontal distance between logo and 

surrounding elements, (see page 2.2 - 2.4). Spaces 

shown are minimums. Margins may be increased as 

suits the design. 



Bottom of page 





Preferred Placement of Winthrop 

University Logo on Publication 

Back Covers 

The Winthrop University horizontal 

logo, stacked logo or logotype should 

appear on the back of multi-page publications 

in the lower third of the page. 


The cap height should be used to establish the minimum 

vertical distance between the logo and surronding 

elements. Width of the shield should be used to 

establish the horizontal distance between logo and 

surrounding elements, (see page 2.2 - 2.4). Spaces 

shown are minimums. Margins may be increased as 

suits the design. 


Squares represent minimum space requirements. These dimensions my be increased as suits the 

design of each individual application. 





Floor Plans 

Ground Floor 

Example of a Publication with 

Identity Applied 

First Floor 

TECHNOLOGY 

FEATURES 

Wireless nine-screen digital 

video wall located in the 

lobby with five additional 

screens throughout the 

building available to 

promote on-campus 

programs and events. 

Meeting rooms equipped 

with SMART boards and 

display screens. 

DIGIORGIO 

CAMPUS CENTER 

The example on this page shows front 

and back of a publication with preferred 

placement of the Winthrop 

University horizontal logo. 

Preferred placement on the front cover is in the top 

left corner or bottom right corner. 

Preferred placement with the address block on the 

back cover is on the lower third of the page and 

centered. 

Second Floor 

Third Floor 

See pages 7.1-7.2 for placement guidelines. 

IN THE CENTER, YOU’LL FIND: 

GROUND FLOOR 

• Covered loading dock for deliveries 

• Dining area for 342 seated with programming venue 

• Einstein Bros. Bagels 

• Food Court –AFC Sushi, Jump Asian Express, Popeye’s Louisiana Kitchen, Burger Studio, Zoca and Topio’s 

• Outside plaza with seating opening onto campus green 

• Post Office 

Student Life 

238 DiGiorgio Center 


803/323-2251 

FIRST FLOOR 

• Information Desk 

• Recreational area with pool, ping-pong tables, TV’s, vending, and gaming area with Xbox 360, PS3 and Wii systems 

• Bookstore and offices 

• Starbucks 

• Wireless connectivity, computer kiosks and e-mail stations 

• Banquet hall for 400 seated that can be divided in half, with a separate lobby for receptions and gatherings 

• 224-seat theatre with box office for movies, lectures and small performances, and two adjacent green rooms 

• 45-seat glass enclosed meeting room 

• Outside covered plaza with seating between the DiGiorgio Campus Center and West Center 

• Student publications offices 

Back 

SECOND FLOOR 

• Council of Student Leaders and Student Organizations featuring: mailboxes, computer work stations, mobile storage units, copier, and a 12-seat conference room 

• Student Life offices 

• Three 40-seat meeting rooms, and three 12-seat seminar rooms 

Winthrop University Horizontal Logo 

BUILDING HOURS 

Monday-Friday, 8 a.m. – 11 p.m. 

Saturday, 11 a.m. – 11 p.m. 

Sunday, 11 a.m. – 11 p.m. 

www.winthrop.edu/campuscenter 

THIRD FLOOR 

• Meeting rooms 

Front 





Winthrop University Colored Seal 


Identity Applied Continued 

“It’s the best decision I’ve ever made.” 

— Melissa, South Africa, spring 2009 

“I can truly consider myself...an 

international citizen…Everyone should 

challenge themselves...and study abroad.“ 

Australia 

Costa Rica 

South Africa 

Study Abroad 

Where will Winthrop take you 

As an option, the Winthrop University 

Colored Seal can be used on the cover of 

a publication for identity purposes. 

The seal will appear in the top third of the page 

layout. It can be placed on the upper left, center 

or upper right of the cover with title of publication 

centered below seal. 

— Ashton, Norway, spring 2008 

“If someone ever asked me, ‘Hey Nick 

would you do it again’ my response 

would be faster than a heartbeat. ‘YES!’ 

Studying abroad will open your eyes to a 

world beyond texts and media. You will 

Mexico 

experience firsthand a world you have 

only read about in books.” 

— Nick, Italy, spring 2009 

The International Center 

218 Dinkins 


803/323-2133 

www.winthrop.edu/international 

studyabroad@winthrop.edu 

Winthrop University Stacked Logo 

Outside panels of a three panel brochure 





DiGiorgio 

Campus 

Center 


Identity Applied Continued 

Existing graphics, symbols, or icons 

unique to specific units within Winthrop 

University may not be used as dominant 

freestanding components resembling a 

“logo.” 

They may be used as secondary elements as 

shown in the example at the left, or they may be 

screened back. They must be subordinate to the 

Winthrop University logo. 

DiGiorgio Campus Center Icon 




Merchandise Examples 

Pages 7.6-7.8 show examples of acceptable uses 

of the Winthrop University visual identity system 

on merchandise. 

Anyone wishing to use the Winthrop University 

logo or WU icon on merchandise must first 

request design approval from University Relations. 

Contact the publications manager at ext. 2236 

for more information. 

The preferred colors for products displaying the 

Winthrop University visual identity system are 

Pantone 123, 201 and 540. See page 3.1 for 

primary color palette for reference. 

For acceptable equivalents for fabric screen 

printing or other similar applications contact the 

publications manager at ext. 2236. 





Continued 













For acceptable equivalents for embroidery or 

other similar applications contact the publications 

manager at ext. 2236. 




Winthrop University stacked logo coffee mug 

WU icon coffee mug 


Continued 













For acceptable equivalents for imprinting or other 

similar applications contact the publications manager 

at ext. 2236. 

Winthrop 

University 

shield lapel 

pin 

WU icon garnet 

and gold 

lapel pin 

WU icon 

silver and 

black lapel pin 




MARGARET 

NANCE HALL 

Constructed 1895 

Building sign 

WILLOW OAK IN HONOR OF 

THE CLASS OF 2004 

DONATED BY THE STUDENT ALUMNI COUNCIL 

2004 

Points of interest sign 

Exterior Signage 

Displayed on this page are examples of the current 

exterior signage design featuring the Winthrop 

University logo or WU icon. 

Versions of the Winthrop University logo or WU 

icon will appear at top center of signage. Building 

signage have a black ground, art markers have a 

garnet background and special points of interest 

markers have a navy background. 

Building sign 

Logo: 1c Shield, reverse 

Size: minimum 12” tall by 18” wide 

Font: Goudy Old Face 

Points of Interest sign 


Size: 12”x 18” 


Parking sign 

Logo: 2c WU icon 

Size: 18” tall x 12” wide 

Font: Helvetica Compressed 

Public Art sign 


Size: 12”x 18” 


Public art sign 

Parking sign 




Campus Dressing 


campus dressing featuring the Winthrop 


Vertical Live. Learn. Lead banner 

Horizontal Live. Learn. Lead. banner 

Winthrop University street banners 

Barrel awning 

Winthrop University street banners 

Typical barrel awning for building entrance 

Vertical Live. Learn. Lead. 

banner 

Horizontal Live. Learn. Lead. banner 




Campus Dressing 


campus dressing featuring the Winthrop 


Garnet street banner 

Logo: WU icon 

Size: 48” tall x 30” wide 

Material: Sunbrella 

Rod pockets: 4” rod pocket top and bottom 

Garnet street banner 

Gold street banner 

Winthrop Eagles 

street banner 

Campus of Champions 

street banner 

Gold street banner 

Logo: WU icon 

Size: 48”x 30” 



Winthrop Eagles street banner 

Logo: Eagle logo 

Size: 48”x 30” 



Campus of Champions street banner 

Logo: Eagle logo 

Size: 48”x 30” 



Building entrance banner 

Logo: WU icon 

Size: varies 



Building entrance banner 




Vehicle Signage 

The illustrations on this page show the appropriate 

display of the WU icon on a vehicle. WU icon 

should be centered on driver door and passenger 

door. Whenever possible, the WU icon should be 

applied as supplementary graphic to the rear of 

vehicle. Center horizontally and vertically between 

belt line and bottom of door of vehicle. 

WU icon on driver’s and passenger’s door 

Protected area applies in placement of WU icon 

on vehicle with other graphics (examples are 

vehicle number or make/model script). 

WU icon on left rear door 

WU icon on side panel 



Other Identities 8.0 

8.1 Distinction, The Campaign For Winthrop Icon 

8.2 Global Learning Initiative Icon 

8.3 Informal Tillman Tower Graphics 

8.4 Color Information and Usage Specifications for 

informal Graphics 



other identities 8.1 

Distinction, The Campaign For 

Winthrop Icon 

The illustrations on this page show the Distinction, 

The Campaign For Winthrop icon. 

3c Distinction icon 

1c Distinction logotype 

Distinction reverse logotype 

3c Distinction icon 

1c Distinction logotype 

Distinction reverse logotype 




Global Learning Initiative Icon 

The illustrations on this page show the Global 

Learning Initiative icon. 

g 

2c Global Learning Initiative circle icon 

2c Global Learning Initiative horizontal icon 

l o b a 

l 

l e a r n i n g 

i n 

i t 

i a t i v e 



2c Global Learning Initiative circle reverse icon 

2c Global Learning Initiative horizontal reverse 

icon 



g 

l o b a 

l e a r n i n g i n 

i t 

i a t i v e 

2c Global Learning Initiative 

circle reverse icon 

2c Global Learning Initiative 

horizontal reverse icon 

l 

g 

l o b a 

l e a r n i n g 

i n 

i t 

i a t i v e 



l 




Informal Tillman Tower Graphics 

The illustrations on this page show informal Tillman 

Tower graphics. They can be used as standalone 

graphic elements or incorporated in icons 

for Winthrop University programs or events. 

Stylized Tillman Tower graphic 

Line art Tillman Tower graphic 

Stylized Tillman Tower graphic 

Line art Tillman Tower graphic 




Color Information and 

Usage Specifications for 

Informal Graphics 

This page shows the informal Tillman Tower 

graphics printed in black, Pantone 123, 201, 540 

and black inks. They can be screened to 20 percent 

when printed in black or Pantone 540. 

Stylized Tillman Towers in black and Pantone 540 Line art Tillman Towers in black and Pantone 540 

Stylized Tillman Towers in black and 

Pantone 540 screened to 20 percent 

Stylized Tillman Towers in Pantone 201 and 123 Line art Tillman Towers in Pantone 201 and 123 

Line art Tillman Towers in black and Pantone 540 

screened to 20 percent 



appendix 9.0 

9.1 Glossary 



Appendix 9.1 

Glossary 

Brand The overarching identifier of an entity 

or organization. Also an identity strategy that 

applies the name of the overarching brand to all 

subunits. 

Cap Height A unit of measurement describing 

the height of the left vertical of the “W” in the 

Winthrop University logotype. This unit is used 

when establishing the clear space for the logotype 

or signature. 

Color Palette A selection of specific colors that 

are chosen to coordinate, contrast, or harmonize, 

as an aide to maintaining a desired degree of 

consistency within a visual identity system. 

Font A complete set of type of one size and face. 

Garamond Italic 12 point is a font. 

Icon A generic term for a unique graphic symbol, 

used interchangeably with “logo.” 

Identity Manual A formal reference document 

establishing technical and creative standards for 

a visual identity system. Typical standards include 

descriptions and specifications for reproducing 

the logo or logotype, stationery system, common 

print and web applications, and examples of use 


Logo A generic term for a unique graphic symbol, 

display of a name, or a combination of both, 

that is used to represent a product, company, 

organization, or other entity. 

Logotype A logo composed of type only. 

Primary Color Palette The core selection of 

identifying colors that are used in a logo. 

Seal In an institution, the official logo used on 

legal or ceremonial documents, often rendered 

within a circular shape. 

Serif/Sans Serif In typography, a sans serif typeface 

is one that does not have the small thornlike 

features called “serifs” at the end of strokes 

within letters. 

Signature The combination of the logotype with 

an additional more specific identifier. 

Supplementary Color Palette A selection of 

colors designed to supplement the primary color 

palette for use in all related communications 

except the logo itself. 

Tag Line A slogan used to support the identity. 

Template A file with an associated style sheet 

and all standing and serial elements in place on a 

master page, used for publications following the 

same design. 

Typeface The set of characters including uppercase 

and lowercase alphabetical characters, 

numbers, punctuation, and special characters. A 

single typeface contains many fonts of different 

sizes and styles. Garamond is a typeface. 

Type Family A group of fonts of the same basic 

design but with different weights and proportions. 

Garamond is also a type family. 

Units Subdivisions of the overarching organization. 

Unit Signature The typographic addition to the 

Winthrop University logotype that may be used to 

designate a specific unit. 

X-Width A unit of measurement describing the 

width of the shield in the Winthrop University 

logotype. This unit is used when establishing the 

clear space for the logotype or signature. 






803/323-2236 

2010-024AB

Winthrop University visUal identity ManUal

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