Germany Technical Mission Report - EMAP

Mission Report
Upgrading the Medicinal and Aromatic Plants
Value Chain - Access to Export Markets
Germany Technical Mission &
BioFach and Vivaness Exhibition
(Germany, February 2012)
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Mission Report
Upgrading the Medicinal and Aromatic Plants
Value Chain - Access to Export Markets
Germany Technical Mission
& BioFach and Vivaness
Exhibition
This document was prepared by EMAP technical team. It is based
on conducted mission carried out during February 2012 to
Germany.
April
2
2012

Contents
EXECUTIVE SUMMARY ........................................................................................................................................... 1
ABOUT THE PROJECT ............................................................................................................................................. 2
1 OBJECTIVE OF THE MISSION .......................................................................................................................... 4
2 PARTICIPANTS ............................................................................................................................................... 4
3 TECHNICAL MEETINGS WITH POTENTIONAL INSTITUTES ............................................................................... 5
4 BIO FACH & VIVANESS 2012 EXHIBITION ..................................................................................................... 11
5 VISITED BOOTHS OF POTENTIAL/CURRENT MAJOR CLIENTS OF EGYPTIAN MAPS ....................................... 15
6 OUTCOMES.................................................................................................................................................. 26
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Technical Mission to Germany April 2012
Executive Summary
This report is representing main findings of the project technical mission to
Germany held on Ferbrauary 2012, including technical meetings with experienced
international institutes with demonstrated capabilities in technology transfer in the
field of upgrading MAP value chains and its members. In addiotn to participation in
the Trade Exhibition Bio Fach & Vivaness 2012, focusing on detailed information on
the main opportunities identified for Egyptian Medicinal and Aromatic Plants (MAP)
exporters, as well as in presenting the main results of a perception analysis
conducted with international MAP related entities (mainly importing companies)
participating in that event.
The technical mission included several meetings with the aim of studying
future cooperation in conducting joint activities with the EMAP Project such as
workshops or seminars covering areas of production, post harvest activities and
value addition opportunities. Technical meetings with targeted entities were
successfully conducted including: Institute of Agricultural Engineering- University of
Hohenheim, HILD samen GmbH, and ENZA ZADEN GmbH & Co. KG.
BioFach and Vivaness 2012, in Nuremberg is a leading international trade
fair for organic products. It is the meeting point for suppliers and decision makers
from production and trade in the organic industry. The World Organic Trade Fair, is
distinguished by its vigor, internationality and innovative power. The Trade Fair
attracts some 2,500 exhibitors and around 43,000 trade visitors from over 80
countries in the world. Under the patronage of IFOAM (International Federation of
Organic Agriculture Movements) and with BÖLW (German Federation of the
Organic Food Industry), BioFach provides the constantly high quality of the products
on display through strict admission criteria.
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Technical Mission to Germany April 2012
About the project
“Upgrading the Medicinal and Aromatic Plants Value Chain – Access to
Export Markets”
Overview
The project “Upgrading the Egyptian Medicinal and Aromatic Plants Value Chain –
Access to Export Markets” (also referred as EMAP project) aims at fostering advancements
in the sector by establishing an integrated quality and safety scheme, improving varieties,
increasing productivity, reducing losses, and upgrading production and processing
technologies. The project implements specialized programs for value addition and
improving access to international markets.
The project, started in 2011 for duration of four years, is implemented by the
Agriculture and Agro-Industries Technology Center (ATC) - Ministry for Industry and
Foreign Trade in cooperation with the United Nations Industrial Development Organization
(UNIDO) funded by the Swiss Secretariat for Economic Affairs (SECO).
Expected Results
� “Egyptian Quality Scheme” in place following international best practices
� Sustainable technical support centres serving main production areas
� Improved production techniques following good agricultural, manufacturing, and
hygiene practices
� Effective tools for product development and value addition in response to market
demand
� Export consortia for joint promotional and export oriented activities
� Effective channels for market access
Implementation Approach
The project is adopting an integrated approach targeting all supply chain members
by establishing public private partnerships. Development and technical support programs
are carried out through a network of specialized technical centres affiliated to the
Technology Development Department - Ministry of Industry and Foreign Trade.
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Technical Mission to Germany April 2012
Partners
The project is implemented in close cooperation with relevant entities including the
Ministry of Agriculture and Land Reclamation and its affiliated organizations, Agriculture
Export Council, Egyptian Spices and Herbs Export Development Association, Egyptian
Organization for Standards and Quality, National Food Safety Authority, General
Organization for Export and Import Control, Foreign Trade Departments of Ministry of
Industry and Foreign Trade, Food Technology Center, Cleaner Production Technology
Center, and Swiss Import Promotion Programme.
Target Groups
The project is directly targeting all supply chain members including growers, preprocessors,
traders, manufacturers, exporters and service providers with focus on small
and medium enterprises. In addition, the project is indirectly supporting and building
capacities of governmental, non-governmental organizations, research and scientific
institutions.
Programs
For easiness in achieving the objectives of the project and in keeping in contact
with its beneficiaries and partners, the project’s activities have been grouped under the
following seven programs:
- Business Development
- Product Development
- Export Consortia
- National Quality Scheme
- Technical Assistance
- Research & Development
- EMAP Academy
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Technical Mission to Germany April 2012
1 Objective of the Mission
With a clear objective of seeking modern technologies, emphasizing on value
addition, enhancing efficiency, productivity, reducing post harvest losses and creating
viable partnerships with technical institutes; EMAP project has identified that the MAP
sector lacks the professional technical consultation, which consider as a major challenge.
The project has concluded, that increasing production through cultivating high value
varieties, enhancing conditions at pre-processing facilities and value addition will facilitate
achieving this target, effectively.
In order to upgrade knowledge and skills of project field staff, and prepare them for
their scope of work, this technical mission shall convey knowledge and technology on
production and technologies in drying techniques and provide firsthand experience on
global market trends and perspectives.
2 Participants
� Mahmoud Abdelsalam National Coordinator
� Ahmed M. Sobhy Technical Officer
� Ibrahim Nassar Senior Agronomist
� Moamen Gaber Agronomist
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Technical Mission to Germany April 2012
3 Technical meetings with potentional institutes
3.1 Enza Zaden
Within the Enza Zaden Organization,
Germany is the breeding specialist for radishes,
lettuce and herbs. This was one of the reasons
why active for many years was a very close
cooperation, which led in 2001 with the
acquisition of the entire activities of vegetables
Juliwa-Markensaat in a new era. With the
technical and personnel requirements of Enza
Zaden existing breeding programs could be
enhanced greatly.
3.1.1 History
The roots of Enza Zaden Germany go back to the beginning of last century. At that
time, Julius Wagner founded in Heidelberg, a company to operate with commercial seed
growers. In the following decades the company grew into a major company. An important
contribution to the success was the beginning of one's own culture in the 40s.
Collaboration with Enza Zaden in Holland began very early in October 2001 and
ultimately led to the long planned step in the acquisition of the entire area including the
vegetable breeding.
One of the main tasks of the young company was to build a completely new
operation in the heart of the Palatinate, one of the largest vegetable-growing regions.
3.1.2 Enza Zaden Germany
In 2004, the new company started to work. From this location the countries
Germany, Switzerland, Austria and the Czech Republic will be processed. In breeding they
are responsible for radishes, lettuce and herbs. These are breeding programs that have
already existed in the Julius Wagner-term, intensified significantly and are now being
distributed worldwide through various subsidiaries Enza.
A close cooperation of the breeding, production through to sales, in close contact
with the practice are the keys to the successful cultivars that are adapted to the needs of
the market.
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Technical Mission to Germany April 2012
3.1.3 Areas of Discussion
� Major crops and varieties suitable for
production under Egyptian context and
environmental conditions, such as (Basil,
Parsley, Chives, Coriander, Dill, Lemon Palm,
Oregano).
� Characteristics of varieties introduced to
Egyptian context and comments raised by
EMAP technical staff.
� Meetings held between EMAP technical staff Meetings held between EMAP
technical staff members and representative of Enza Zaden in Egypt, Asem Dos Co.,
and their positive feedback and potentiality of future cooperation.
3.1.4 Potential Collaboration:
� Providing samples of existing and new developed varieties suit Egyptian context for
experimental and evaluation purposes, with requirements and specification.
� Potential availability for providing and/or recommending technical production
international experts from Enza Zaden staff and/or network.
� Conducting joint field days, technical seminars and workshops targeting exporters
and producers in Egypt.
� Providing technical consultation and assistance to Enza Zaden clients in Egypt,
through technical activities conducted by EMAP field staff in close coordination
with technical staff of Enza Zaden representative in Egypt.
� Providing EMAP project with a list of potential and/or identified international
consultants and experts in the field of MAP production and post harvest operations.
� Preparing upcoming joint activities with coordination of EMAP project, Enza Zaden
Co. and representative in Egypt.
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Technical Mission to Germany April 2012
3.2 Institute of Agricultural Engineering, University of Hohenheim
3.2.1 About the University
Hohenheim cultivates international partnerships with universities and other
research institutes in over 90 countries around the world; furthermore, the university
manages an array of individual research partnerships. The university is a member of the
Euro league for Life Sciences.
Five research stations, four state institutes and
five research centers enable intensive, interdisciplinary
and practice-oriented research in-situ.
Currently, more than 8000 students attend a total of
41 courses of study in the fields of "General and
Applied Natural Sciences“, "Agricultural Sciences"
and "Economic and Social Sciences“. They cherish
their "easy access campus" with its expansive parks.
The largest faculty is the Faculty of Economic and Social Sciences, in which about half of
the student population is enrolled. About 30 per cent study at the Faculty Agricultural
Sciences, about 20 per cent at the Faculty of Natural Sciences. Well over half of all students
in Hohenheim are women. The proportion of foreign students in Hohenheim was always
high. It currently stands at 15 per cent. They come from over 90 countries on all
continents.
3.2.2 Agricultural Engineering in the Tropics and Subtropics
Driven by increasing scarcity of natural
resources, the Tropics and Subtropics Group
of Agricultural Engineering is working on
technologies for improved efficiency of water
and energy use. Research on water-saving
irrigation strategies and renewable energy
supply systems are major activities. As
postharvest processes such as drying are
especially energy intensive, this forms a
special research focus. Fundamental research
is performed in an interdisciplinary context
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Technical Mission to Germany April 2012
with complementary disciplines. To support
knowledge transfer to practice, results are
verified and adjusted in applied research.
Continuous feedback from practice
application guarantees that fundamental
research of the group is addressing relevant
and exigent problems.
Specific methodical competences are:
- Systematic Design (VDI 2221) and
Computer Aided Engineering (CAE-Software CATIA)
- Computational Fluid Dynamics (CFD-Software FLUENT)
- Model-based control of postharvest for processes
- Non-invasive sensor systems for in situ measurements of physiological conditions
(drought stress, maturity)
3.2.3 Areas of Discussion
� Implemented and current projects hosted by the tropical and subtropical group,
which match EMAP project activities within the frame of research and development
(R&D) programme.
� After this introductory meeting, an orientation tour was conducted in the research
facility, workshop and laboratory areas, where small scale models of drying
techniques are evaluated.
3.2.4 Potential Collaboration:
� Providing EMAP with list of recommended international experts working in the field
of MAP production, postharvest treatments and product development.
� Exchanging published research papers and possibility of publishing on EMAP portal,
as sources for R&D ideas.
� Provide linking channels with Egyptian researchers and research institute.
� Working on mutual concept with close coordination with tropical and subtropical
group on existing problem or technical issue raised by EMAP under the Egyptian
context.
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Technical Mission to Germany April 2012
3.3 HILD samen
3.3.1 About the company
The HILD seed company was founded in 1919 by Karl HILD as a family business in
Marbach/Neckar, Germany. Since 1988 we have been affiliated with Nunhems/NL and thus
are an internationally active vegetable breeding company that operates in the most
important crop-producing countries in Europe and the rest of the world. With us, progress
has tradition.
HILD and Nunhems maintain breeding programmes for all important vegetable species,
from which highly productive varieties for professional growing result. Apart from
breeding, seed processing is an important focal point of our research activities. With the
help of modern processing methods (priming, prestinun pills) they have made a name for
themselves.
In the complimentary grower catalogue you can find an assortment of seeds from
approximately 100 vegetable species from the company as well as detailed information
about the varieties and seed forms.
Bayer Crop-Science subsidiary HILD samen GmbH has opened enlarged seed technology
facilities at its site in Marbach am Neckar, Germany. The company plans to process and
store various types of vegetable and herb seeds on an area of 4,000 m² centrally at the site
in the future. HILD has invested some EUR 4 million in the facilities.
For the new building, HILD acquired the 4,700 m² area of land located next to its existing
site in late 2009. HILD's Marbach site, where its team of 75 employees breeds and
processes new varieties of radish, herbs such as chives, parsley, basil, dill, and other crops,
now covers an area of more than 17 hectares. In 1989, HILD was the first breeding
company in Germany with protected varieties to also produce and market certified organic
seeds. In addition to its sales to professional horticultural producers, HILD also markets
seed for the home garden sector worldwide via repacking companies.
3.3.2 Areas of Discussion
� Breeding programmes, development
activities toward new varieties and
methodologies of production of herbs
seeds in different locations.
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Technical Mission to Germany April 2012
� Production scope of Hild’s products are divided into 3 major groups:
� Basil, Root Parsley, Chives, Coriander and Dill
� Thyme, Sage, Marjoram, Oregano and Mellissa
� The smaller group is True Estragon cuts, Stevia cuts and True Mint cuts
� Interest of Hild samen regarding fresh MAP products and niche market of dried
MAP products.
� Technical obstacles facing invasion of Egyptian context with current varieties
produced by Hild samen, in terms of political situations, economical circumstances,
form of regulatory, local representing, issues of communications, etc.
3.3.3 Potential Collaboration:
� Arrangements for a technical visit to technical staff members from Hild samen to
Egypt, targeting potential clients and exporters of MAP crops.
� Possibility of arranging a technical study tour for group of major producers and
exporters in Egypt during the field day conducted by Hild samen in next July.
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Technical Mission to Germany April 2012
4 Bio Fach & Vivaness 2012 Exhibition
4.1 Our Mission
In this fair the EMAP Project Team visited
about 120 companies which are
interested in the MAP products even they
are an existing companies importing from
the Egyptian market or a potential ones
whom we are expecting them to enter
our market after the awareness with the
Egyptian products, the benefits earned
from entering the Egyptian market and
explaining briefly our project and its
impact.
EMAP team has made a survey asking these companies in a short questionnaire about their
satisfaction with Egyptian product and what are their expectations concerning the
improvement of the Egyptian product’s quality, food safety and logistics.
The international organic sector Bio Fach will be next time in Nurnberg from 13–16
February 2013, and the contract with Romania as Country of the Year in 2013 is about to
be signed.
4.2 Bio Fach & Vivaness 2012 Exhibition Overview
In this exhibition 2,420* exhibitors (international share: 70 %)
presented their products to 40,313* trade buyers from 130
countries (international share: 41 %) at BioFach and Vivaness
2012. This time the decision-makers were out in force at the
world’s leading exhibition. Every second visitor decisively
influences the purchasing or procurement process in his company
– an increase of 20 percentage points. Besides Germany (23,592),
the top 5 countries for visitors included Austria (1,606), Italy
(1,313), the Netherlands (1,218) and France (1,129). The
assembled organic players at BioFach, the World Organic Trade
Fair, and the parallel Vivaness, Trade Fair for Natural Personal
Care and Wellness, used the occasion to announce more growth. The German market grew
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Technical Mission to Germany April 2012
by 9 % to 6.59 billion EUR in 2011, and international organic sales are just under 60 billion
US dollars. Despite the financial crisis, BioFach’s international patron, the International
Federation of Organic Agriculture Movements (IFOAM), and its national supporting
organization, Bund Ökologische Lebensmittelwirtschaft (BÖLW – German Federation of the
Organic Food Industry), assume more market growth in the future.
4.3 Organic country India: inspiring, varied and credible
Guests in India are welcomed with “Namaste”. This is what the 50 exhibitors from the
Indian subcontinent did and impressed this year’s professional international audience with
a colourful opening ceremony, inspiring fashion shows, a top congress programme and a
variety of culinary treats from their home country’s rich store of organic raw materials.
Congress focus on sustainability inspired over 800 participants. Every year, BioFach and
Vivaness offer the sector the largest international congress on current and market-relevant
topics. 8,274 congress participants sourced information at 161 events in 2012. An average
of 50 people were interested in each of the individual presentations and panel discussions.
Altogether 840 visitors were exceptionally interested in this year’s congress focus on
Sustainability in the Organic Movement and in the 12 events at the new Sustainability
Forum.
4.4 Vivaness 2012: radiant, naturally beautiful and successful
The 204 firms – 6 manufacturers more than last year – that presented their products at the
Trade Fair for Natural Personal Care and Wellness came from 26 countries. The exhibitors
at Vivaness occupied a total net space of some 5,000 m². Besides Germany with 81
manufacturers, France (46) and Italy (27) were strongly represented again. The
international share of exhibitors was 60 %. At the BREEZE show, the leading exhibition
offered a special platform for trendy young labels with special strategies and concepts for
the second time. 7 manufacturers from Germany, Switzerland, Italy and France used this
form of presentation in 2012. The Vivaness Forum is one of altogether 8 forums that
supplement the focuses and special themes of the exhibition duo. 47 top speakers inspired
600 visitors with information and discussions at the 14 events in 2012.
4.5 Impetus for the sector: highlights and new products
Trade buyers discovered and experienced organic products from 83 countries at BioFach
and Vivaness 2012. Besides Germany with 732 exhibitors, the top 5 included Italy (383),
France (184), Spain (137) and Austria (98). In 2012, the exhibition highlights from the
organic food segment, the heart of BioFach, again included organic wine, the MUNDUS
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Technical Mission to Germany April 2012
VINI BioFach International Organic Wine Award, and organic olive oil with the Olive Oil Bar
and Award. 199 producers of organic wine from 23 countries presented their products at
the world-leading exhibition. Organic olive oil was presented by 219 producers from 26
countries. Lovers of fish specialities in organic quality looked forward to a special
experience for the first time: The Fish Market opened in hall 6 with 8 exhibitors, who
presented certified fish and seafood products for tasting on the spot. Altogether 34
exhibitors at the world’s leading exhibition offered a range of products in this segment.
The premiere of the Coffee Tasting area was another enjoyable highlight. Here professional
baristas provided an insight into the fine world of coffee aromas and the variety of this
popular organic product. There were 22 different coffees to experience.
4.6 Visitors chose the Best New Product Awards in 2012
For almost half of the visiting professionals, the most important reasons for visiting
BioFach and Vivaness include information about new products followed by general market
orientation. For the second time round, the visitors had the chance to choose the most
innovative products from all 223 entries in seven categories on the BioFach Novelty Stand
in 2012. The winners were: Naturland “ei care” fair eggs, Marktgesellschaft der
Naturlandbetriebe (Basic Food), “Spice around the World-Try it!”, Sonnentor (Delicatessen
& Spices), Emils Natural Dressings + Dips, Emils Feinkost (Convenience), “Oven Snack”
Ham-Cheese and Pepper-Cheese spread, Weißenhorner Molkerei (Milk & Dairy Products),
Glück am Stiel (ice on a stick), Mammas & Pappas (Baked Products & Confectionery), and
Organic Limoncello Lemon Liqueur, L. Dwersteg (Drinks). The winner among the Natural
Products was the Aries Seed Bomb Kit from Aries Naturprodukte.
4.7 Worldwide organic market growing consistently
Market analysts forecast extremely positive development for organic food, natural
cosmetics and natural products. Worldwide sales in the organic sector amounted to 59
billion US dollars in 2010 (IFOAM). The driving forces behind the development include the
increasing quality awareness of consumers and the growing organic ranges stocked by the
conventional trade, plus the increasing supply due to the larger areas used for organic
farming. The organic area in Europe has continued to grow strongly and is approaching 10
million ha. 9.7 million ha were farmed by organic methods in 2010, which equates to 2 %
of the total agricultural area.
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Technical Mission to Germany April 2012
4.8 Country of the Year at BioFach 2013
The international organic sector meets next time in Nürnberg from 13–16 February
2013. The contract with Romania as Country of the Year in 2013 is about to be signed.
Welcome and bine ati venit! Romania is one of the dynamic organic markets in Central and
Eastern Europe. The organically farmed area in Romania rose in 2011 by 13 % over the
previous year to account for 2.3 % of the country’s total agricultural area. Romania
exported 150,000 tons of organic goods to the value of 150 million EUR in 2010. Sales are
to grow by another 20 % in 2012.
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Technical Mission to Germany April 2012
5 Visited Booths of Potential/Current Major Clients of
Egyptian MAPs
5.1 Sonnentor
SONNENTOR Kräuterhandels GmbH was founded in the
Waldviertel in 1988. Starting point for the founder and
CEO John Gutmann was the idea of selling organically
farmed goods under the logo of the smiling sun on regional
and international market. In 1992, an old farm in Sprögnitz
was purchased and used as the business head quarters.
The SONNENTOR motto, “Today the SONNENTOR sun is
going to rise for you” is reflected in the products of the
bio-specialist and summarizes the company philosophy.
With a 50 percent market share in the specialized organic trade (tea and spices, not
including food trade) In Germany, the company holds a 25 percent market share and ranks
in the top 3.
SONNENTOR currently has 135 employees working at their head quarters in Austria and
another 60 in the Czech subsidiary. Since its founding year, SONNENTOR has had a
constant annual growth of 10 to 20 percent. With products sold in more than 45 countries
worldwide, the SONNENTOR export remains the driving force behind the company’s
constant growth. Main export markets are Germany, the Czech Republic and Switzerland.
However, countries like Bali, Japan, Malaysia, Hong Kong, Korea and New Zealand are also
among the SONNENTOR export destinations. Over all, nearly 80 percent of the products
are sold abroad. In the past fiscal year (2009/2010), SONNENTOR generated a total
turnover of 20.5 million Euros.
For further information check this link: www.sonnentor.com
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5.2 L’Herbier Du Diois
Supplier of organic herbs for over thirty years, L’Herbier du Diois offers over 350 aromatic
and medicinal herbs, spices, teas, and essential oils exclusively from organic farming.
Since more than thirty years, their company has
maintained lasting relationships and solidarity with
producers and has now more than 500 customers
worldwide.
They hold many certifications (AB, Demeter,
Biosolidaire, NOP, JAS and Bio Suisse); they also offer
valuable services to our customers such as various
cuts, steam sterilization, or vacuum packaging’s.
For further information check this link: www.herbier-du-diois.com
5.3 Worlee
Since almost 250 years a good address When
Johann Nikolaus Worlée in 1783 took the citizen’s
oath of the Free and Hanseatic City of Hamburg as
a spice trader he probably didn’t imagine that this
would be the first milestone of a worldwide
successful company.
According to the tradition of that time, the
company was established in 1851 and primarily
focussed on trading with colonial goods, soon followed by natural resins originating from
the forests of Southeast Asia and Africa. They were used as a basis for the production of
varnishes and paints. After the end of the war in 1945, the Hamburg-based company
started to develop new business segments. The own production and processing plants as
well as the several branch offices all around the world underline that Worlée belongs to
the most modern companies in this industrial sector. As a supplier with heart and soul,
customer satisfaction and quality assurance have been occupying since then the centre
stage and are part of the philosophy of Worlée.
For further information check this link: www.worlee.de
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Technical Mission to Germany April 2012
5.4 Elixens
In 1987 Emmanuel Alvès founded the Orgasynth
became Elixens group of which he is still Chairman.
Between 1987 and 2001, the Group specialised in fine
chemicals and specialty chemicals.
In 2001, it diversified by entering the fragrance and
flavours market by taking over Adrian SA which
became Adrian Industries SAS, an international trader
of essential oils and aromatic materials based in Aixen-Provence
which has two subsidiaries, one in
England, Adrian Essential Oils (became Elixens UK
LTd) and one in the USA, Adrian America Inc (became Elixens America Inc.).
In January 2003, Elixens acquired Fontarôme, a company specialized in food flavorings. The
Group then embarked upon its development in the design and manufacture of sweet and
savory flavors for food and pharmaceutical industries.
At the same time, it reinforced its position as a
producer of natural raw materials when it acquired
companies that produce essential oils in the Comoros
(Bambao) and Eastern Europe (Eastaroma). It
established partnerships with local producers in
Provence, in the Indian Ocean and in Latin America.
In 2005, Elixens acquired Floressence, a family business based in Grasse, the cradle of the
perfume industry, thus gaining its know-how in fragrance compounds for fine perfumery,
cosmetics, technical and functional perfumery.
In July 2007, the Group sold its fine chemicals and coloring divisions to Argos Soditic, the
European investment fund, and re-focused on raw materials, flavours and fragrances which
have become its core business. Six months later, Orgarôme, became Elixens France, was
created from the merger of Elixens' aromatic raw materials (Adrian Industries) and flavours
operations (Fontarôme).
In June 2008, Elixens continued to strengthen its position as a producer of essential oils
and aromatic materials by buying up the French company Agipal. Since 1962, this company
had been producing 100% pure and natural essential oils and complex essential oils,
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Technical Mission to Germany April 2012
vegetable oils and other floral waters. This acquisition allowed the Group to develop faster
in the cosmetics sector. Agipal was integrated into Elixens France in October 2008.
On 17 March 2010, through its subsidiary Elixens France, Elixens bought up Sanoflore’s
Raw Materials Division, located in the Drôme, the cradle of Organic production and
France’s leading department for Organic products. Through its production subsidiaries in
the Ukraine and the Comoros, Elixens was already active in the Organic raw materials but
this acquisition confirmed its desire to become a leading player in the Organic sector.
In December 2010, Elixens has wholly acquired the Brazilian company Bio Inter. located in
Sao Paulo, Bio Inter is specialized in the international trade of fragrance compositions and
aromatic raw materials, primarily to Mercosur countries since 1985.
Today the flexibility, pragmatism and responsiveness of the Group’s 200 employees make
it an extremely dynamic entity.
For further information check this link: www.elixens.com
5.5 Florapharm
The production and warehouse facilities are located in
Scheßlitz, near the city of Bamberg (North Bavaria),
Germany. This has proven to an ideal location, Friendly and
qualified staff guarantee an efficient production process and
the distribution of first-class teas. They also obtain
ingredients from certified farms around Bamberg for the
production of their teas.
The facility in Germany is centrally located among
convenient driving routes, which allow them to offer the
customers quick and economical deliveries. And while you
are visiting Florapharm, be sure to enjoy the picturesque
landscape and the enchanting city of Bamberg.
Certified Organic teas play an important role at Florapharm. In fact, organic teas now make
up about 24% of their total tea production. Also Florapharm offers you a diversified
product line of approximately 1000 different tea varieties with a minimum order of 24 kg.
And they can develop and produce individual proprietary blends
They are certified with DIN / EN ISO 9001: 2000, EU Organic, NOP and IFS-Certification.
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Technical Mission to Germany April 2012
For further information check this link: www.florapharma.de
5.6 Organic Flavour Company (OFC)
At the Organic Flavour Company, they have been working
with organic tea, spices and herbs for more than 30 years.
The passion with which they do their work and the knowhow
they have accumulated over years are your guarantee
for delicious organic products.
Their experts know exactly where the best organic teas,
herbs and spices grow, and support projects around the
world, in order to optimize the quality of these products. It's not by chance that their
biological products taste better than ordinary ones!
The market for biological food is a growth market where public authorities and consumers
set increasingly high standards. Consumers have become more conscious about the
products they eat and are more critical about how food is
produced and the effects on the environment.
Their quality assurance systems such as HACCP and BRC
show that they meet the statutory requirements and that
they take the wishes of the consumer into account. As an
organisation they are responsible for complying with these
guidelines and meeting the specific expectations of the consumer. This philosophy is the
foundation of all our product groups.
For further information check this link: www.ofc.nl
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Technical Mission to Germany April 2012
5.7 Sumy Fito Farmacia Ltd.
Sumy Fito Farmacia Ltd. – specialized company on
growing, collection, processing, producing and
supplying of medicinal vegetative raw materials,
spices and natural tea ingredients.
Located in Sumy city, Ukraine where the company
have head office and production facilities. They are
one of the leading representatives of medicinal
vegetative raw materials market, spices market and
natural ingredients market on the territory of Central
and Eastern Europe by assortment range and processed volume of our products.
Having wide net of suppliers and farmers in Ukraine, main their rest they concentrated on
cultivating and collection of wild growing medicinal vegetative raw materials and spices.
During the cultivation of medicinal vegetative raw materials, they use practice for herbs
cultivation which was used at the time of Soviet Union and also they use practice which is
applicable abroad (Good Manufacturing Practice). During collection of medicinal herbs
they use recommendations which were taken from technical documentation and National
Pharmacopoeia, issue XI, and also recommendations of Wild Crafting Practice, which is
applicable abroad. More than half of their products assortment (about 70 %) they obtain in
Ukraine. The rest part they import from other countries, like CIS, Balkans, Africa, Asia and
South America.
Having big net of client in the world, they have possibility to offer and supply big quantity
of herbs and spices. they have own system of quality control in the company, by using
which they always can control quality of incoming goods for corresponding to all standards
and requirements which they use, also to control quality of the products during production
process, and during sending products to our customers. Their products are selling in the
markets of Ukraine and Russia, where they keep leading status, and also in the markets of
Europe, America, Japan, and Asia. Their clients are biggest producers of food products, tea,
pharmaceutical products, and cosmetic products.
In total, the company works with more than 400 names of medicinal vegetative raw
materials and spices. Turnover of the company is about 5000 tons of medicinal vegetative
raw materials, spices and tea ingredients every year. Having big, qualified and friendly staff
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Technical Mission to Germany April 2012
they work for satisfying their client’s needs and always ready to study, grow and develop
and do not stop on achieved.
For further information check this link: www.fitofarm.com
5.8 BioIasis
The company BIOIASIS was established in 2006 with
the purpose of offering healing - IASIS - through
natural products like herbs, spices and essential oils.
The company is certified by QWAYS, a Greek
inspection and certification organization, member of
IFOAM.
The company has collectors and cultivators all over
Greece and starts a new collaboration with producers in Albania. It also imports herbs,
spices, essential oils and extracts from other
countries for the Greek local market.
BIOIASIS works together with acknowledged
laboratories for regular analyses on pesticides and
heavy metals.
They invest in research and aim for international
cooperation because they believe that progress
and development are only possible when done on
an international level.
For further information check this link: www.bioiasis.net
5.9 Astier Demarest
ASTIER DEMAREST Company is established in Grasse
in 1880 is firstly linked to the history of the perfume
industry. Specialized in the distribution of natural
and synthetic aromatic source materials, they
import them mostly from their countries of origin,
for the sectors of perfumery, cosmetics,
aromatherapy, and food flavouring.
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Background
Their role as a partner makes the company an essential link in the chain: a relay between
their customers and suppliers, they contribute to the establishment of qualities and to the
evaluation of quantities for production; they assure on-site controls during production and
the eventual adjustment of manufacturing procedures to achieve the best standardization
of the products.
LOGISTICS
They have a customs-certified storehouse with over 1,500 sq. meters of space and 300
tonnes of capacity, enabling contract stocking and delivery on demand their logistics
service, in collaboration with the major transporters, guarantees rapid delivery of small
quantities or large volumes of product.
For further information check this link: www.astierdemarest
5.10 Albert Vieille SA
Marius Laborma, the founder in 1920 of this company
started by commercializing bigarade orange peels. He
then developed his activities by importing aromatic plants
and essential oils as well as distilling and extracting local
plants & flowers, such as rose, orange or orrisroot.
Activities in Grasse were at its peak; the town rightly
honored itself with this title: World perfume capital.
Albert Vieille, in 1968, takes charge of the company's activities.
He must be credited with the development of the entire importation network.
With Georges Fernando, chairman since 1992, three development lines have been stressed
upon: opening new markets, production (through the acquisition of Aromazur, an aromatic
raw materials production facilities set nearby Seville, Spain) as well as Research &
Development.
For further information check this link: www.albertvieille.com
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Technical Mission to Germany April 2012
5.11 Doens Food Ingredients
The company originally started as a family owned milling
company in 1891 in IJzendijke. The old mill is still there, but
over the past few years the company has grown from a local
grain trader to one of Europe’s key players in the market for
organic food and feed ingredients, keeping thousands of
tons of product in stock. The company is still family-owned
and managed by the 3rd generation of the Doens family.
(DFI) is a family-owned company and is one of Europe’s leading importers and exporters of
organic food and feed ingredients, serving the wholesale
industry.
From the headquarters in IJzendijke, strategically located in
between the European Main Ports of Rotterdam and
Antwerp, DFI imports the most exotic food ingredients from
all over the world. As a matter of fact DFI seems to bring the
VOC era back to life. The trading company is aiming more
and more at oriental, outlandish products and trades in a way that our country knew in the
17th century. The sailing boats in the meantime have been replaced by container ships, but
the resemblance with the advanced business spirit of our pioneering ancestors is obvious.
For further information check this link: www.doensfood.com
5.12 HALILOVIC “DOO
This company is a small family enterprise from Ilijas near
Sarajevo established in 1983.
They have 16 employees educated for specialized
production of essential and aromatic oils, Decorative
items made from wild herbs, Natural cosmetics
products, Medicinal herbs and Teas and infusion
Rich raw material basis enable them to offer unique
products of high quality. They educated 59 families for collection of wild growing medicinal
and aromatic plants and mushrooms according to principles of EU regulation what proofs
obtained IMO certificate (No.22183).
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Technical Mission to Germany April 2012
Continuous collaboration with Agricultural Institute Sarajevo shows that their main
concern is to preserve quality of its products.
For further information check this link: www.bio-halilovic.com
5.13 Giotti
The Henry Giotti SpA, aware of its great historical heritage, has long since started, with
great determination and considerable operational capacity, a process of radical change.
The strategy has resulted in acquisitions both nationally and internationally, in order to
explore both existing and emerging markets, with the goal of generating shareholder value
over time more and more important in terms of sales, image, product quality,
competitiveness and innovation services. To innovate means to adapt to sudden changes
in national and international scenarios intercepting the needs of customers and future, not
for the purpose of copying, but rather to propose new authentic fruit of painstaking
research. Innovation should not only be the prerogative of the laboratories or production,
but is a fortunate opportunity to "do business" with new ways of customer service through
highly specialized professionals, new content and above all, new product ideas.
The Henry Giotti SpA intends to achieve these goals by improving the policy through
constant training of professional enrichment, encouraging the sharing of information
involving all sectors: technical, commercial, manufacturing and administrative. An
enterprise network young, dynamic, open and serene in which everyone is aware of
contributing to the success of customers, since this has happened, and always will be, the
main reason for achieving success.
Aromas: A complete and constantly updated library of aromatic raw materials selected
from all over the world, provides the basic elements to assemble, disassemble and
recombine every kind of food or drink. We can create all the experiences of taste and smell
that we live daily, always managing to surprise and anticipate the needs of our customers
keep pace with the times.
Extracts: Extraction and Distillation: processes that symbolize ancient dell'aromatiere work
are reviewed and revised by Giotti the light of modern technologies. Through these
processes we can extract our herbs directly from nature or from our aromatieri imagine
them ever being able to give new emotions of taste accompanied by increasingly
sophisticated and original fragrances.
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Technical Mission to Germany April 2012
Concentrated Juices: More and more products that make reference to fruit or fruit
juices. Not only drinks and ice cream, but also confectionery products: desserts, snacks, or
snacks. In terms of availability, knowledge, investigation and verification they consider
indispensable direct management in various types of juices. they are aware that the results
expected by their customers can be reached only through an optimization and a good
balance between fruit juice and flavor.
The Italian tradition in all its flavors: For over 80 years, Henry Giotti SpA, continually
investing in scientific research, produces natural and organic fragrances, herbs extracts,
concentrated juices and a wide range of aromatic bases for all the sectors food, drinks,
liqueurs, food, bakery products, confectionery. Their formulations are always customized
(tailor made), and balanced perfectly aware that the tradition itself stems from an
innovation successful.
For further information check this link: www.giotti.it
5.14 KUNDIG
Upon the foundation in the year 1945 in Zurich Armin
Kündig laid the basis for a company which has since
become one of the leading manufacturers of sanding
machines.
Today, Kündig AG is located in Wetzikon (Zurich)
Switzerland.
The Kündig AG has kept the character of a medium family enterprise. All shares are in the
possession of the family and the company is managed by Hansruedi Kündig, lic. oec. and by
Stephan Kündig, chartered engineer HST.
For further information check this link: www.kuendig.com
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Technical Mission to Germany April 2012
6 Outcomes
6.1 Outcomes of the Technical Mission
� Possible cooperation with international entities and institutes in terms of
conducting joint activities such as field days, technical seminars and workshops
targeting Egyptian exporters and producers.
� Feasible activities with Enza Zaden can be achieved through providing technical
consultation and assistance to potential clients in Egypt, through technical activities
conducted by EMAP field staff in close coordination with technical staff of Enza
Zaden representative in Egypt.
� Preparing upcoming joint activities with coordination of EMAP project, Enza Zaden
Co. and representative in Egypt.
� Under research and development program (R&D), probable cooperation with
Hohenhime University throughout exchanging published researches and possibility
of publishing on EMAP portal.
� Provide linking channels with Egyptian researchers and research institutes.
� Working on mutual concept with close coordination with tropical and subtropical
group on existing problems or technical issues raised by EMAP under the Egyptian
context.
� Possibility of arranging a technical study tour for group of major producers and
exporters in Egypt to Germany in July 2012 targeting seeds producers, machinery
producers, research institutes and major importers.
6.2 BioFach and Vivaness 2012
6.2.1 Exhibition conclusion
About 2,420* exhibitors representing 70% of the international market share introduced
their products to 40,313* trade buyers from 130 countries at BioFach and Vivaness 2012.
The German market grew by 9 % to 6.59 billion EUR in 2011, and international organic
sales are just under 60 billion US dollars. Despite the financial crisis, BioFach’s international
patron, the International Federation of Organic Agriculture Movements (IFOAM), and its
national supporting organization, Bund Ökologische Lebensmittelwirtschaft (BÖLW –
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Technical Mission to Germany April 2012
German Federation of the Organic Food Industry), assume more market growth in the
future.
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