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magazine - Connect-World

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Bandwidth<br />

Conquering through copper - delivering content<br />

wherever needed<br />

by Lee Palmer, Commercial Director, The Kenton Group<br />

With the growing demand for bandwidth to deliver the content today’s users require, especially<br />

given the growth in mobile device ownership and bandwidth-hungry applications. So there<br />

is a growing concern of a crunch in the future. Dealing with a crunch means choosing the<br />

most effective medium will be the key to operator success. Fibre will always be the number<br />

one choice, but copper is everywhere, inexpensive and inherently reliable, but for the last<br />

mile copper is here and available now.<br />

Lee Palmer is the Commercial Director of The Kenton Group. He has more than 20 years of sales experience in senior roles: at Jtec, he<br />

served as EMEA Sales Director; at 3Com as Business Development Manager for the CommWorks division; ad at RAD /Axerra where he<br />

held the position of Carrier Business Development Manager and Sales Director.<br />

The perpetual demand for ever increasing<br />

bandwidth and capacity on the world’s<br />

telecom networks continues year after year.<br />

This growth is driven by the increasing use<br />

of mobile-connected devices such as tablets,<br />

Smartphones, laptops and smart TVs, to name<br />

a few. High-definition video and streamed<br />

content on consumer devices is on the rise,<br />

and there is no sign of this growth slowing<br />

anytime soon.<br />

There is a growing concern surrounding a<br />

future ‘capacity crunch’, where the ability<br />

to deliver capacity will be outstripped by<br />

demand. Each year new devices, increased<br />

capabilities and intelligence are being<br />

introduced in the market, with the number<br />

of mobile-connected devices set to exceed<br />

the number of people on earth by the end<br />

of 2013, reaching ten billion by 2016i.<br />

Regionally, Western Europe is going to have<br />

one of the fastest growth rates in mobile<br />

devices and connections with a 13 per cent<br />

and ten per cent compound annual growth<br />

rate from 2012 to 2017 respectively. By<br />

2017, the Middle East and Africa will have<br />

the strongest mobile data traffic growth of<br />

any region at 77 per cent compound annual<br />

growth rateii. These stats alone highlight the<br />

need for higher bandwidth – if we ignore the<br />

signals we will put increasing pressure on the<br />

networks, which may already be at risk of<br />

crashing in the next 20 years.<br />

As content increases, bandwidth needs to<br />

expand<br />

In order to stream high value content - TV,<br />

video, games or otherwise – uninterrupted,<br />

with zero buffering, more bandwidth is<br />

needed. Most cities and new commercial or<br />

residential developments are well connected<br />

as fibre infrastructure is now the de facto<br />

standard for connectivity, this means people<br />

can effectively use the myriad of IP services<br />

and more importantly, have the content they<br />

require delivered over a high speed medium.<br />

Fibre delivers unbeatable speeds and is as<br />

future proof as a technology can be. Fibre<br />

delivery reduces cost for deployment in areas<br />

where the population is higher. In fact fibre<br />

is now moving into the LAN environment<br />

with many corporates using Fibre to the Desk<br />

(FTTD) in buildings, by utilising GPON in<br />

the architecture, as it can reduce capital and<br />

operational costs by up to 70 per cent. This<br />

up and coming technology is called FiberLan<br />

46 • EMEA 2013

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