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magazine - Connect-World

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Ultra HD TV<br />

is derived from a variety of ingest sources<br />

as well as consisting of both national and<br />

regional feeds. Lastly, even though the<br />

highlighted workflow relates to Ultra HD,<br />

television provision has to increasingly<br />

cater for an ever expanding number of<br />

multiscreen options.<br />

It is likely that in the interest of time<br />

broadcasters will provision their production<br />

environment for Ultra HD in the same way<br />

that most production facilities currently<br />

do for HD. To cater for resolutions lower<br />

than Ultra HD, transcoding the original<br />

broadcast content in a cost-effective manner<br />

is critical for broadcasters to maintain a<br />

healthy margin. While this article discusses<br />

the impact of Ultra HD and advocates<br />

the use of HEVC, such a compression<br />

scheme is equally applicable to the need for<br />

compression efficiency in multiscreen all the<br />

way up to OTT delivery. Many of<br />

the challenges a broadcaster faces<br />

when trying to establish an Ultra<br />

HD channel are easier to solve in<br />

a multiscreen environment. This<br />

is because there is often little<br />

legacy STB or PVR provision<br />

associated with multiscreen.<br />

Multiscreen playback relies on<br />

software running on standard<br />

platforms that can be quickly<br />

repurposed for new compression<br />

strategies like HEVC.<br />

HEVC: Enabling Broadcasters to<br />

Support Ultra HD<br />

A major concern for broadcasters and<br />

content providers is how to deliver<br />

high-bandwidth services like Ultra HD,<br />

specifically for catch-up TV. A new video<br />

compression standard called High Efficiency<br />

Video Coding (HEVC) provides the answer.<br />

HEVC significantly improves upon the<br />

current compression standard H.264 also<br />

known as MPEG-4 AVC (Advanced Video<br />

Coding) by reducing the data rate needed for<br />

high-quality video coding by approximately<br />

50 percent. This enables broadcasters to<br />

deliver higher-quality services like Ultra HD<br />

using the same amount of bandwidth. (See<br />

Figures 2, 3, and 4.)<br />

HEVC uses larger block sizes, enabling<br />

more efficient coding of large images,<br />

especially of regions with few changes<br />

in the picture content. This is extremely<br />

beneficial for applications like Ultra HD.<br />

Improved Intra-frame prediction allows<br />

better prediction of pixels by exploiting<br />

redundancy within the current frame.<br />

By offering more prediction directions<br />

than AVC, HEVC allows for a more<br />

sophisticated way of predicting and coding<br />

the intra mode selected.<br />

HEVC also addresses other issues, such as<br />

banding, which won’t be discussed in great<br />

detail in this article. However, it is important<br />

to note that HEVC may include support<br />

for multi-view video coding or stereo 3D<br />

video in the future. This, combined with<br />

scalable video coding, allows a video<br />

stream, sequence, or image to be represented<br />

in multiple ways and formats. In other<br />

words, content can be prepared in different<br />

resolutions, screen characteristics, frame<br />

or bit rates, for viewing on multiscreen<br />

devices, all while retaining a high level of<br />

coding efficiency. With consumer demand<br />

for multiscreen services rapidly increasing,<br />

this will be important feature of HEVC.<br />

Ultra HD and Multiscreen<br />

While Ultra HD brings prestige to the<br />

television screen, the real challenge is cost<br />

effective delivery in multiple playout and<br />

delivery scenarios, enabling increased<br />

opportunities for targeted advertising.<br />

The MPEG DASH standard will allow<br />

content delivery operators to deliver<br />

Internet services, including Ultra HD,<br />

while containing the CAPEX and OPEX<br />

associated with multiscreen delivery.<br />

DASH provides operators with a universal<br />

HTTP delivery format to cost-effectively<br />

scale adaptive streams to any connected<br />

device using a common encryption<br />

technology with one master key. Utilizing<br />

a single encryption standard, content is<br />

encrypted once and streamed to clients<br />

that support various digital rights<br />

management (DRM) systems. Each client<br />

receives a set of decryption keys and<br />

other necessary information using its<br />

specific DRM system, which is signaled<br />

in the DASH protocol, and then has<br />

the capability to stream the commonly<br />

encrypted content from the same server.<br />

DASH can be implemented across all<br />

content delivery vehicles – broadcast,<br />

mobile, interactive television, and the<br />

Internet – while providing interoperability<br />

between all DASH profiles and connected<br />

devices. As Ultra HD content makes its way<br />

onto multiple consumer devices, DASH will<br />

be a critical enabling technology.<br />

Applications and Consumer Adoption<br />

HD took nearly a decade to mature;<br />

therefore, Ultra HD will likely be a gradual<br />

process before becoming a worldwide<br />

broadcast format. When HD was first<br />

introduced, there was relatively little<br />

content. A lot of content was upconverted<br />

from SD. A move to Ultra HD requires an<br />

even greater stretch to allow HD<br />

content to be repurposed.<br />

It’s expected that Ultra HD will<br />

first take off in the production<br />

environment for applications<br />

like sports, where there’s a huge<br />

drive to achieve higher quality<br />

for major events like the <strong>World</strong><br />

Cup. Ultra HD allows the use of<br />

advanced slow-motion and pan<br />

and scan techniques to capture<br />

high-quality live and replay<br />

content, which will greatly<br />

enhance sporting event coverage.<br />

Ultra HD also has massive appeal in the<br />

download market, where industry giants like<br />

Netflix and YouTube are already encoding<br />

their files using HEVC to support Ultra HD<br />

for cinematic 4K releases.<br />

Before Ultra HD achieves mass adoption,<br />

work needs to be done on the consumer<br />

front. Current HDMI interfaces only support<br />

resolutions up to 1080p at 50Hz and 60Hz.<br />

Without a further iteration of the HDMI<br />

standard any move toward Ultra HD will<br />

be temporally hindered, unless the user is<br />

prepared to use dual synchronized HDMI<br />

connection into televisions. This approach is<br />

unlikely to appear on consumer equipment,<br />

although it is interesting to note that this<br />

approach has been adopted on 4K cameras<br />

where four HDMI synchronized connections<br />

are used to sustain the bandwidth required<br />

for baseband 4K video.<br />

HDMI does have competition, namely<br />

HDBaseT, an Ethernet-based standard using<br />

Cat 5e connectors with major manufacturer<br />

backing from the likes of Sony, Samsung,<br />

44 • EMEA 2013

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