magazine - Connect-World
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magazine - Connect-World
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Ultra HD TV<br />
is derived from a variety of ingest sources<br />
as well as consisting of both national and<br />
regional feeds. Lastly, even though the<br />
highlighted workflow relates to Ultra HD,<br />
television provision has to increasingly<br />
cater for an ever expanding number of<br />
multiscreen options.<br />
It is likely that in the interest of time<br />
broadcasters will provision their production<br />
environment for Ultra HD in the same way<br />
that most production facilities currently<br />
do for HD. To cater for resolutions lower<br />
than Ultra HD, transcoding the original<br />
broadcast content in a cost-effective manner<br />
is critical for broadcasters to maintain a<br />
healthy margin. While this article discusses<br />
the impact of Ultra HD and advocates<br />
the use of HEVC, such a compression<br />
scheme is equally applicable to the need for<br />
compression efficiency in multiscreen all the<br />
way up to OTT delivery. Many of<br />
the challenges a broadcaster faces<br />
when trying to establish an Ultra<br />
HD channel are easier to solve in<br />
a multiscreen environment. This<br />
is because there is often little<br />
legacy STB or PVR provision<br />
associated with multiscreen.<br />
Multiscreen playback relies on<br />
software running on standard<br />
platforms that can be quickly<br />
repurposed for new compression<br />
strategies like HEVC.<br />
HEVC: Enabling Broadcasters to<br />
Support Ultra HD<br />
A major concern for broadcasters and<br />
content providers is how to deliver<br />
high-bandwidth services like Ultra HD,<br />
specifically for catch-up TV. A new video<br />
compression standard called High Efficiency<br />
Video Coding (HEVC) provides the answer.<br />
HEVC significantly improves upon the<br />
current compression standard H.264 also<br />
known as MPEG-4 AVC (Advanced Video<br />
Coding) by reducing the data rate needed for<br />
high-quality video coding by approximately<br />
50 percent. This enables broadcasters to<br />
deliver higher-quality services like Ultra HD<br />
using the same amount of bandwidth. (See<br />
Figures 2, 3, and 4.)<br />
HEVC uses larger block sizes, enabling<br />
more efficient coding of large images,<br />
especially of regions with few changes<br />
in the picture content. This is extremely<br />
beneficial for applications like Ultra HD.<br />
Improved Intra-frame prediction allows<br />
better prediction of pixels by exploiting<br />
redundancy within the current frame.<br />
By offering more prediction directions<br />
than AVC, HEVC allows for a more<br />
sophisticated way of predicting and coding<br />
the intra mode selected.<br />
HEVC also addresses other issues, such as<br />
banding, which won’t be discussed in great<br />
detail in this article. However, it is important<br />
to note that HEVC may include support<br />
for multi-view video coding or stereo 3D<br />
video in the future. This, combined with<br />
scalable video coding, allows a video<br />
stream, sequence, or image to be represented<br />
in multiple ways and formats. In other<br />
words, content can be prepared in different<br />
resolutions, screen characteristics, frame<br />
or bit rates, for viewing on multiscreen<br />
devices, all while retaining a high level of<br />
coding efficiency. With consumer demand<br />
for multiscreen services rapidly increasing,<br />
this will be important feature of HEVC.<br />
Ultra HD and Multiscreen<br />
While Ultra HD brings prestige to the<br />
television screen, the real challenge is cost<br />
effective delivery in multiple playout and<br />
delivery scenarios, enabling increased<br />
opportunities for targeted advertising.<br />
The MPEG DASH standard will allow<br />
content delivery operators to deliver<br />
Internet services, including Ultra HD,<br />
while containing the CAPEX and OPEX<br />
associated with multiscreen delivery.<br />
DASH provides operators with a universal<br />
HTTP delivery format to cost-effectively<br />
scale adaptive streams to any connected<br />
device using a common encryption<br />
technology with one master key. Utilizing<br />
a single encryption standard, content is<br />
encrypted once and streamed to clients<br />
that support various digital rights<br />
management (DRM) systems. Each client<br />
receives a set of decryption keys and<br />
other necessary information using its<br />
specific DRM system, which is signaled<br />
in the DASH protocol, and then has<br />
the capability to stream the commonly<br />
encrypted content from the same server.<br />
DASH can be implemented across all<br />
content delivery vehicles – broadcast,<br />
mobile, interactive television, and the<br />
Internet – while providing interoperability<br />
between all DASH profiles and connected<br />
devices. As Ultra HD content makes its way<br />
onto multiple consumer devices, DASH will<br />
be a critical enabling technology.<br />
Applications and Consumer Adoption<br />
HD took nearly a decade to mature;<br />
therefore, Ultra HD will likely be a gradual<br />
process before becoming a worldwide<br />
broadcast format. When HD was first<br />
introduced, there was relatively little<br />
content. A lot of content was upconverted<br />
from SD. A move to Ultra HD requires an<br />
even greater stretch to allow HD<br />
content to be repurposed.<br />
It’s expected that Ultra HD will<br />
first take off in the production<br />
environment for applications<br />
like sports, where there’s a huge<br />
drive to achieve higher quality<br />
for major events like the <strong>World</strong><br />
Cup. Ultra HD allows the use of<br />
advanced slow-motion and pan<br />
and scan techniques to capture<br />
high-quality live and replay<br />
content, which will greatly<br />
enhance sporting event coverage.<br />
Ultra HD also has massive appeal in the<br />
download market, where industry giants like<br />
Netflix and YouTube are already encoding<br />
their files using HEVC to support Ultra HD<br />
for cinematic 4K releases.<br />
Before Ultra HD achieves mass adoption,<br />
work needs to be done on the consumer<br />
front. Current HDMI interfaces only support<br />
resolutions up to 1080p at 50Hz and 60Hz.<br />
Without a further iteration of the HDMI<br />
standard any move toward Ultra HD will<br />
be temporally hindered, unless the user is<br />
prepared to use dual synchronized HDMI<br />
connection into televisions. This approach is<br />
unlikely to appear on consumer equipment,<br />
although it is interesting to note that this<br />
approach has been adopted on 4K cameras<br />
where four HDMI synchronized connections<br />
are used to sustain the bandwidth required<br />
for baseband 4K video.<br />
HDMI does have competition, namely<br />
HDBaseT, an Ethernet-based standard using<br />
Cat 5e connectors with major manufacturer<br />
backing from the likes of Sony, Samsung,<br />
44 • EMEA 2013